The Aporia · Ben & Jerry’s founders explore deal to separate brand from owner after previous clashes: report

Ben & Jerry’s founders explore deal to separate brand from owner after previous clashes: report

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Reuters. (2026, October 26). Ben & Jerry’s founders explore deal to separate brand from owner after previous clashes: report. New York Post. https://nypost.com/2026/10/26/business/ben-jerrys-founders-explore-deal-to-separate-brand-from-owner-report/

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Ben & Jerry’s founders, Ben Cohen and Jerry Greenfield, are reportedly exploring a deal to separate their ice cream brand from its current owner, Magnum Ice Cream Company. According to The Wall Street Journal, they are working with Pete Stavros of Expanding ESOPs to structure the company under an employee stock-ownership plan (ESOP). This move aims to empower employees and offer tax benefits but would require approval from Magnum, which has stated that Ben & Jerry’s is not for sale and crucially "thriving" as part of their ownership. The founders have previously clashed with Unilever over social activism, leading to concerns about the impact on the brand's independent board control and social mission if separated from Magnum.

Written by AI on 2026-10-27, from this article's own text only (the story summary below draws on all the coverage).

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As of October 26, 2026, Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield are exploring a deal to separate their brand from its current owner, The Magnum Ice Cream Company, according to the Wall Street Journal. The founders have been in discussions with Pete Stavros, founder of Expanding ESOPs, to restructure the business under an employee stock-ownership plan (ESOP). This would give employees ownership shares and offer tax benefits to the company. However, Magnum Ice Cream Company has stated that Ben & Jerry’s is not for sale and is currently thriving as part of their organization. Magnum argues that separating Ben & Jerry’s would lead to increased costs and decreased social mission investment. This move reflects a longstanding tension between the founders' commitment to social activism and the business operations under Magnum's ownership.

Written for “Ben & Jerry’S Founders Explore Brand Separation Deal” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

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Reuters

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Ben & Jerry’s founders explore deal to separate brand from owner after previous clashes: report asserted

founders → explore → clashes

Published Oct. 26, 2026, 7:29 p.m. ET See more of our coverage in your search results. Ben & Jerry’s founders Ben Cohen and Jerry Greenfield are exploring a deal to separate their brand from its current owner, the Wall Street Journal reported Monday. asserted

Journal → publish → owner

The co-founders have been discussing a deal with Pete Stavros, founder of Expanding ESOPs, to carve out the business and structure it under an employee stock-ownership plan, WSJ said, citing Stavros and Cohen. asserted

WSJ → discuss → Stavros

The structure would give rank-and-file employees stock while providing the company with tax benefits, the report added. asserted

report → give → benefits

But any deal would need to be approved by Ben & Jerry’s owner Magnum, which told Reuters in an emailed statement that “Ben & Jerry’s is not for sale and, more importantly, is thriving as part of The Magnum Ice Cream Company.” asserted

Ben → need → Company

“Taking Ben & Jerry’s out of Magnum would drive significant dis-synergies, investment in the social mission would fall, and selling prices per unit would inflate,” it added. asserted

it → take → unit

Ben & Jerry’s has a history of vocal social activism and its founders and board have repeatedly clashed with former parent Unilever over political and ethical stances. asserted

founders → have → stances

Magnum has also looked to weaken the control of Ben & Jerry’s independent board, which has been reduced to just two members. asserted

which → look → members

Cohen told the WSJ that “all he could do is try to generate more public pressure on Magnum to sell.” uncertain

he → tell → Magnum

Ben & Jerry’s and representatives for the co-founders and Stravos did not immediately respond to Reuters requests for comment. asserted

Ben → respond → comment

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Ben & Jerry’s founders explore deal to separate brand from owner after previous clashes: report

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