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Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms

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Cite

Keane, I. (2026, October 28). Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms. The Independent. https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html

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The Independent · collected 2026-10-28 · by Isabel Keane

Quick Summary

Fox News is experiencing a significant drop in viewership ahead of the midterm elections, with October 2026 marking its lowest ratings since December 2023. Total viewers have decreased by 27 percent compared to last year, and the key 25-54 age demographic has seen a 32 percent decline, averaging only 98,000 viewers—the lowest in 25 years. This trend coincides with President Donald Trump's declining approval ratings and suggests potential challenges for Republican candidates in upcoming elections.
Written by AI on 2026-10-28, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Fox News is experiencing a significant drop in viewership ahead of the 2026 US midterm elections. According to Nielsen ratings, the network saw its lowest-rated month since December 2023, with an average of 1.1 million total viewers throughout October 2026, marking a 27 percent plunge from the previous year. The key demographic of 25-54-year-olds also hit a 25-year low, averaging just 98,000 viewers, representing a 32 percent decrease.

Despite this decline, Fox News still leads all other cable networks in total viewership and averages nearly 4 billion video views on YouTube annually. The drop in ratings is attributed to recent troubles for President Donald Trump and the Republican Party, with Trump's approval rating dropping to a low of 32%, according to Reuters and Ipsos polls. This suggests that conservative viewers may be less enthusiastic about voting in the upcoming elections.

Written for “Fox News Viewer Dip Pre-Midterms” on 2026-11-03, grounded in this article and the 1 other(s) covering the same event.

Story

📰 Fox News Viewer Dip Pre-Midterms
Politics · 2 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads leans strongly left and hedges 21% of its claims. Each row says how that neighbour differs.
The Straits Times
⚖️ Leans left further right than this Hedges 5 of 18 claims Outlet record 66/100
The Guardian
⚖️ Leans strongly right further right than this Hedges 5 of 53 claims Outlet record 66/100
“Article A discusses Trump and his allies criticizing Fox News for its coverage leading up to midterms, while Article B reports on a decline in Fox News viewership. These describe related but distinct occurrences.”
Fox News
Hedges 2 of 10 claims Outlet record 69/100
“While both articles discuss Fox News' viewership numbers for October 2026, they present different narratives and focus on distinct aspects of the ratings: one highlights a drop in viewership relative to previous performance, while the other emphasizes maintaining a lead over competitors.”
Fox News
Hedges 2 of 44 claims Outlet record 69/100
“The articles discuss different aspects of media coverage without describing the same specific incident.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
14
sentences that state something as happening or true
Uncertain
21%
3 of 14 hedged ("reportedly", "may", "according to")
Leaning
Leans strongly left
of the writing, not the subject · beta estimate
Publisher signals
59/100
The Independent's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
2
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-28 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Independent · 3563 article(s) · 9 correction(s) detected
Running correction rate · 9 correction(s)

Who wrote this

Isabel Keane
86 article(s) here · 1 carrying a prediction
🔮 “The easy thing to do would be to just immediately refund people, and if there were issues with certain refunds, deal with those consumers individually, and that didn’t happen here,” Roberts told the outlet.
🔮 President Donald Trump said he would be willing to protect Elon Musk and his staff if Democrats take control of Congress after the midterm elections this week.
🔮 Judd said investigators are reviewing whether any additional children may have been victimized in connection with one of the people arrested, who authorities said was a youth football coach.
🔮 An aging NASA telescope is expected to crash back down to Earth this week.
🔮 President Donald Trump was briefed by top military officials on options for Iran, as administration officials gave Arab Gulf states a heads-up that attacks would resume after the midterm elections, according to a report.
🔮 While Trump was supposed to appear at a rally in Kansas on Saturday, he canceled that appearance and will instead participate in a series of virtual rallies.
🔮 The former president’s speechwriter, Jon Favreau, joked in response: “Would anyone else on the right like to keep this going for another few days or no?”
🔮 Tennessee Gov. Bill Lee suggested that convicted murderer Christa Pike’s death sentence will likely remain the same unless challenged by the courts — one month after her failed execution.
🔮 Fox News’ viewership is set to hit historic lows ahead of the midterms, suggesting that conservatives may be tuning out ahead of the high-stakes elections — despite the GOP’s best efforts.
🔮 Baptist said in the suit that had he known he was not getting as much shrimp as was advertised, he wouldn’t have bought it.
Also by Isabel Keane
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 86 articles by Isabel Keane →

Topics

Fox Fox News Fox News’ Independent Nielsen

Subjects

Fox ORG · 3× Trump PERSON · 3× Fox News ORG · 2× Fox News’ ORG · 2× Independent ORG · 2× Nielsen ORG · 2× Senate ORG · 2× Truth Social ORG · 2× GOP ORG · 1× Status ORG · 1×

Narrative

“FoxNews is spending far too much time putting on the OPPONENTS of Republican Party Candidates, people that love our Country, and have Great Policies and Ideas,” Trump posted on Truth Social, later accusing the network of “trying too hard to be Politically Correct.” Trump has also complained when the network has cut coverage of his campaign rallies, urging supporters to tune in to the far-right network, Right Side Broadcast Network..
framing: mixed · carried by 1 article(s) · first seen 2026-10-28
🔮 Fox News’ viewership is set to hit historic lows ahead of the midterms, suggesting that conservatives may be tuning out ahead of the high-stakes elections — despite the GOP’s best efforts.

Claims (14 extracted, 3 hedged)

Fox News’ viewership is set to hit historic lows ahead of the midterms, suggesting that conservatives may be tuning out ahead of the high-stakes elections — despite the GOP’s best efforts. uncertain
conservatives → set → efforts
This month is on track to be Fox News’ lowest-rated month since December 2023, with the network averaging 1.1 million total viewers throughout October 2026, according to preliminary Nielsen ratings obtained by Status ahead of their official release. uncertain
network → rat → release
The advertiser-coveted 25-54 age demographic saw its lowest-rated month in 25 years, averaging just 98,000 viewers, according to the report. uncertain
demographic → covet → report
The figures show a 27 percent plunge in total viewers, and a 32 percent decrease in the key 25-54 age demographic compared to last October. asserted
figures → show → October
Despite the drop in viewership, Fox News still has more viewers than all other cable networks, including sports broadcast giant ESPN. asserted
News → have → ESPN
The network also averages 3.8 million YouTube views per year, as many younger viewers get their news online. asserted
viewers → average → news
Still, Fox’s decline in viewership comes as President Donald Trump is also facing record-low approval ratings, potentially signaling trouble ahead for Republicans as polls show Democrats will likely gain seats in Congress come Election Day. asserted
Democrats → come → Day
It also comes as more liberal-leaning networks are seeing small increases in viewers, potentially indicating a shift in viewership. asserted
networks → come → viewership
MS NOW averages far fewer viewers than Fox, with about 588,000 a day. asserted
NOW → average → 588,000
However, that’s still an increase for the network, up 16 percent from this time last year. asserted
that → ’ → time
CNN, which also has fewer viewers, saw a small, 3 percent increase over the past year. asserted
which → have → year
The tumble in ratings also comes as Trump has grown sour on the conservative network, slamming Fox on Truth Social for airing interviews with Democratic candidates such as Abdul El-Sayed, who is running for Senate in Michigan, and Kentucky Senate candidate Charles Booker. asserted
who → come → Michigan
“FoxNews is spending far too much time putting on the OPPONENTS of Republican Party Candidates, people that love our Country, and have Great Policies and Ideas,” Trump posted on Truth Social, later accusing the network of “trying too hard to be Politically Correct.” Trump has also complained when the network has cut coverage of his campaign rallies, urging supporters to tune in to the far-right network, Right Side Broadcast Network.. asserted
network → spend → network
The Independent asked Fox News to comment on the Nielsen data. asserted
Independent → ask → data
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