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Keane, I. (2026, October 28). Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms. The Independent. https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html
Keane, Isabel. “Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms.” The Independent, 28 Oct. 2026, https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html.
Keane, Isabel. “Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms.” The Independent, October 28, 2026. https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html.
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Fox News is experiencing a significant drop in viewership ahead of the 2026 US midterm elections. According to Nielsen ratings, the network saw its lowest-rated month since December 2023, with an average of 1.1 million total viewers throughout October 2026, marking a 27 percent plunge from the previous year. The key demographic of 25-54-year-olds also hit a 25-year low, averaging just 98,000 viewers, representing a 32 percent decrease.
Despite this decline, Fox News still leads all other cable networks in total viewership and averages nearly 4 billion video views on YouTube annually. The drop in ratings is attributed to recent troubles for President Donald Trump and the Republican Party, with Trump's approval rating dropping to a low of 32%, according to Reuters and Ipsos polls. This suggests that conservative viewers may be less enthusiastic about voting in the upcoming elections.