Photo via New York Post

FTC demands Walmart, Target Uber and others hand over data on personalized pricing

Read the original at New York Post ↗
Cite

Reuters. (2026, October 28). FTC demands Walmart, Target Uber and others hand over data on personalized pricing. New York Post. https://nypost.com/2026/10/28/business/ftc-demands-walmart-target-uber-hand-over-data-on-personalized-pricing/

Dated from the outlet's own feed. Check the original for its byline.

New York Post · collected 2026-10-28 · by Reuters

Quick Summary

The Federal Trade Commission (FTC) has requested that Walmart, Target, Uber, Lyft, DoorDash, Instacart, Delta, United, JetBlue, and others provide data regarding their use of personal consumer information for personalized pricing and wage setting. This move comes as voters prioritize cost-of-living concerns ahead of upcoming congressional elections. The FTC aims to compile a study on the practices involving algorithmic pricing, which could potentially impact individual prices based on factors like location and browsing history.
Written by AI on 2026-10-28, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

The Federal Trade Commission (FTC) on Wednesday demanded Walmart, Target, and seven other major companies provide data on how they use consumer personal information, such as location and browsing history, to set individual prices and wages. The affected companies include ride-share services like Uber and Lyft, delivery apps like DoorDash and Instacart, airlines including Delta, United, and JetBlue, and retailers Walmart and Target. The FTC aims to publish a study based on this information to inform regulators and lawmakers about the practices of personalized pricing and wage setting, which have raised concerns due to advancements in algorithmic pricing technology potentially allowing companies to maximize prices for individual shoppers.

Written for “FTC Orders Companies To Share Data On Pricing” on 2026-11-04, grounded in this article and the 2 other(s) covering the same event.

Story

📰 FTC Orders Companies To Share Data On Pricing
Politics · 3 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads leans left and hedges 7% of its claims. Each row says how that neighbour differs.
The Guardian
⚖️ Leans left Hedges 3 of 11 claims Outlet record 66/100
CBS News
⚖️ Leans left Hedges 0 of 2 claims Outlet record 65/100
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
15
sentences that state something as happening or true
Uncertain
7%
1 of 15 hedged ("reportedly", "may", "according to")
Leaning
Leans left
of the writing, not the subject · beta estimate
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
3
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-28 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 16932 article(s) · 36 correction(s) detected
Running correction rate · 36 correction(s)

Who wrote this

Reuters
883 article(s) here · 1 carrying a prediction
🔮 Democrats seized control of the US Congress on Wednesday, capturing the Senate and House of Representatives in a stunning, nationwide rejection of Donald Trump set to put the brakes on the final two years of his presidency.
2026-11-04 · assertive framing · Democrats win US Congress in midterm rout of Trump
🔮 If Democrats can manage a net gain of at least two seats, they will lead a majority of states for the first time since 2010.
🔮 Trump repeatedly favoured loyalists and ideological allies over more established Republicans with stronger statewide networks and proven electoral track records, betting that his endorsement could overcome their political liabilities.
🔮 Democrats seized control of the US Congress on Wednesday, capturing the Senate and House of Representatives in a stunning, nationwide rejection of Donald Trump set to put the brakes on the final two years of his presidency.
🔮 Trump struck a conciliatory note despite his history of questioning election results, telling The New York Times: “I am absolutely willing to accept those results” and promising to “work with the Democrats”.
🔮 As Speaker, Mr. Jeffries, representing a New York City congressional district, would preside over a majority that will be sworn in the first week of January, taking the reins from Republicans who controlled the House for the past four years. “Today begins the great American comeback,” Mr. Jeffries proclaimed in a victory speech late on Tuesday after media outlets projected the likelihood of Democratic majorities in the House and Senate.
🔮 The Neil Gehrels Swift Observatory, weighing roughly 3,200 pounds (1,452 kg), was set to tumble out of orbit and burn up in the atmosphere somewhere over the tropics, with fragments surviving re-entry unlikely to threaten populated areas, according to Nasa.
🔮 Trump struck a conciliatory note despite his history of questioning election results, telling The New York Times: “I am absolutely willing to accept those results” and promising to “work with the Democrats.” But minutes later on social media the 80-year-old signaled how he intends to deal with Democratic attempts to pass laws, posting a picture of a red baseball cap emblazoned: “VETO.”
🔮 Democrats have seized control of both houses of Congress, in a rout of President Donald Trump’s Republicans in the midterm elections, US networks projected.
🔮 Democrats won the House and were within reach of taking over the Senate in a rapidly building midterms wave Tuesday projected to sweep Republicans aside and deliver a stinging repudiation of Donald Trump’s bruising presidency.
Wire or desk byline, not an individual reporter.
Also by Reuters
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 883 articles by Reuters →

Topics

FTC JetBlue Target Uber Walmart

Subjects

FTC ORG · 9× JetBlue ORG · 2× Target ORG · 2× Uber ORG · 2× Walmart ORG · 2× DoorDash ORG · 1× Instacart ORG · 1× Lyft ORG · 1× Reuters ORG · 1× The Federal Trade Commission ORG · 1×

Narrative

The Federal Trade Commission is demanding information from Walmart, Uber and seven other companies on whether and how they use consumers’ personal data such as location, browsing history and income to set individual prices, wages and job offers, a senior FTC official said Wednesday.
framing: assertive · carried by 1 article(s) · first seen 2026-10-28
🔮 The FTC will use the information to eventually publish a study to help inform regulators and lawmakers about personalized pricing and wage setting practices.

Claims (15 extracted, 1 hedged)

FTC demands Walmart, Target Uber and others hand over data on personalized pricing By asserted
Walmart → demand → pricing
The Federal Trade Commission is demanding information from Walmart, Uber and seven other companies on whether and how they use consumers’ personal data such as location, browsing history and income to set individual prices, wages and job offers, a senior FTC official said Wednesday. asserted
official → demand → prices
The FTC is flexing its consumer protection powers ahead of the congressional elections next week, as voters consistently rank the cost of living as the most important issue. asserted
voters → flex → issue
Target, along with app services Lyft, DoorDash and Instacart, and airlines Delta, United, JetBlue, are also receiving demands, the official said. asserted
official → receive → demands
The FTC will use the information to eventually publish a study to help inform regulators and lawmakers about personalized pricing and wage setting practices. asserted
FTC → use → pricing
The advance of algorithmic pricing technology, including tools that incorporate AI, has fueled concern that companies are able to set prices for shoppers on an individual basis in order to extract the maximum price each shopper would be willing to pay. asserted
shopper → include → price
Personalized pricing strategies are difficult to observe from the outside, because they serve different prices to different people. asserted
they → observe → people
The FTC study aims to fill in that knowledge gap, demanding comprehensive information about the tools, strategies, and data companies use as well as how they affect prices, wages and job offers. asserted
they → aim → prices
Efforts by state lawmakers to ban personalized pricing, along with the use of algorithms to individually tailor wages, have taken off in recent years. asserted
Efforts → ban → years
The National Retail Federation has criticized the laws and defended retailers’ use of data-driven discounts as a means of incentivizing loyalty. asserted
Federation → criticize → loyalty
FTC Chairman Andrew Ferguson has said personalizing pricing could violate consumer protection laws where consumers do not expect it and that companies should expect enforcement. uncertain
companies → say → enforcement
After the FTC called for public comment, hundreds of commenters urged the FTC to ban the practice outright. asserted
hundreds → call → practice
The FTC has said it does not have the authority to issue a blanket prohibition against the practice. asserted
it → say → practice
JetBlue said it doesn’t use personal information or web browsing history to set individual pricing. asserted
it → say → pricing
Fares are determined by demand and seat availability, and all customers have access to the same fares on jetblue.com and our mobile app. asserted
customers → determine → jetblue.com
💬Give feedback · no sign-in needed

No sign-in needed for now. Your note is sent without a name, so it cannot be answered.

🕘History 🎫Support