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Women may have a biological edge over men when tasting bourbon, experts say

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Chafe, S. (2026, October 31). Women may have a biological edge over men when tasting bourbon, experts say. Fox News. https://www.foxnews.com/food-drink/women-may-have-biological-edge-over-men-when-tasting-bourbon-experts-say

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Fox News · collected 2026-10-31 · by Sadie Chafe

Quick Summary

Experts suggest that women might have a biological edge over men when it comes to tasting bourbon due to a stronger sense of smell and taste. Louisville-based whiskey expert Susan Reigler cites a 2014 scientific paper indicating that women have nearly 50% more neurons in olfactory regions than men, potentially enhancing their smelling abilities. Caitlin McLean from MMR Research Worldwide explains that retronasal olfaction, where aromas travel up the back of the palate to the nose, is crucial for detecting complex flavors in bourbon. Hormonal differences, particularly estrogen levels, further influence olfactory sensitivity.
Written by AI on 2026-11-02, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Experts suggest women may have an advantage over men when tasting bourbon due to a stronger sense of smell. Louisville-based whiskey expert Susan Reigler cited a 2014 scientific paper showing that women possess nearly 50% more neurons than men in olfactory regions, which could enhance their ability to detect flavors. Caitlin McLean, vice president of Qualitative Solutions at MMR Research Worldwide’s North American offices in New York, noted that retronasal olfaction is crucial for tasting bourbon as it defines the complexity and finish of the beverage. This theory has been discussed among experts but lacks widespread scientific consensus beyond sensory differences.

Written for “Women's Advantage in Tasting Bourbon” on 2026-11-06, grounded in this article and the 1 other(s) covering the same event.

Story

📰 Women's Advantage in Tasting Bourbon
Health · 2 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads unscored and hedges 24% of its claims. Each row says how that neighbour differs.
New York Post
Hedges 5 of 18 claims Outlet record 66/100
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
17
sentences that state something as happening or true
Uncertain
24%
4 of 17 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
67/100
Fox News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
2
Health
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-11-02 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Fox News · 6791 article(s) · 14 correction(s) detected
Running correction rate · 14 correction(s)

Who wrote this

Sadie Chafe
23 article(s) here · 1 carrying a prediction
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🔮 "It's the only other candy I would hope for aside from Reese's pieces if I was trick-or-treating," a candy corn fan said on Reddit.
🔮 The report showed that women have just under 50% more neurons than men in olfactory regions, a difference that could contribute to a stronger sense of smell.
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Also by Sadie Chafe
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 23 articles by Sadie Chafe →

Topics

Fox News Digital Kentucky Louisville MMR Research Worldwide's Qualitative Solutions

Subjects

McLean GPE · 6× Reigler PERSON · 3× Fox News Digital ORG · 2× Kentucky GPE · 2× American NORP · 1× Caitlin McLean PERSON · 1× Louisville ORG · 1× MMR Research Worldwide's ORG · 1× Qualitative Solutions ORG · 1× Susan Reigler PERSON · 1×

Narrative

Retronasal olfaction is incredibly important when tasting bourbon because the flavors that arise at the end of the drinking process define the complexity, finish and overall enjoyment of the beverage, McLean said, adding that "the tongue and the palate can only taste so much." Hormones also come into play, too, McLean noted, especially estrogen, which is associated with a heightened sense of smell. "So in moments of pregnancy or menopause, you do see strong differentiation in olfactory sensitivity," McLean said.
framing: mixed · carried by 1 article(s) · first seen 2026-11-02
🔮 The report showed that women have just under 50% more neurons than men in olfactory regions, a difference that could contribute to a stronger sense of smell.

Claims (17 extracted, 4 hedged)

There's a theory in the bourbon world that women are better at tasting the spirit than men, and some experts say there's scientific proof to back up the claim. uncertain
experts → be → claim
Smelling is an important step in the tasting process, and there is some evidence that suggests women have an advantage in that area. uncertain
women → be → area
"Women have a keener sense of smell and taste than men," Louisville, Kentucky-based whiskey expert and author Susan Reigler told Fox News Digital. asserted
Reigler → have → Digital
Reigler, who is also a former president of the Bourbon Women organization, cited a scientific paper published in 2014 that explored the differences in the olfactory bulbs of men and women. asserted
that → cite → men
The report showed that women have just under 50% more neurons than men in olfactory regions, a difference that could contribute to a stronger sense of smell. uncertain
that → show → smell
"There are a number of different factors that come to play and certainly things that are outside of smell that affect men and women differently," Caitlin McLean, the vice president of Qualitative Solutions at MMR Research Worldwide's North American offices in New York, told Fox News Digital. asserted
McLean → be → Digital
McLean noted that there's more to tasting bourbon than just what happens in the mouth and on the palate. asserted
what → note → palate
The processes of orthonasal and retronasal olfaction play big roles in the tasting experience. asserted
processes → play → experience
Orthonasal olfaction occurs when aromas enter through the nostrils, such as smelling aromas, while retronasal olfaction occurs when those aromas "are coming up in sort of the back of your palate and hitting the nose from the inside," McLean explained. asserted
McLean → occur → inside
"When we think about what's critical to bourbon, some of those distinctive notes, like vanilla and cinnamon and leather and tobacco, smoke, dark fruit, all of those are identified through retronasal olfaction," she said. asserted
she → think → olfaction
Retronasal olfaction is incredibly important when tasting bourbon because the flavors that arise at the end of the drinking process define the complexity, finish and overall enjoyment of the beverage, McLean said, adding that "the tongue and the palate can only taste so much." Hormones also come into play, too, McLean noted, especially estrogen, which is associated with a heightened sense of smell. "So in moments of pregnancy or menopause, you do see strong differentiation in olfactory sensitivity," McLean said. asserted
McLean → taste → sensitivity
The belief that women are better bourbon tasters is partially rooted in the idea that women are biologically wired to have a stronger sense of smell and taste as a way to protect their children, a theory that is difficult to prove with data. asserted
that → root → data
"There is some scientific evidence that women, on average, outperform men in olfactory tasks, but maternal instinct is a difficult one to prove scientifically," McLean said. asserted
McLean → be → tasks
Whether or not they're scientifically proven to be better at tasting the spirit, women have been known to hold their own on the Kentucky Bourbon Trail, according to Reigler. uncertain
women → prove → Reigler
"Historically, the bourbon distillers in Kentucky, their tasting panels, their quality control panels, were always majority of women," she said. asserted
she → say → women
Men can still be excellent tasters, too, Reigler noted. asserted
Reigler → note → ?
Ultimately, she said, for anyone to become a truly skilled taster, "it just takes practice." asserted
it → say → practice
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