Mysterious new Apple boss John Ternus got his Hollywood closeup at the Emmys on Monday night, and the “subdued” CEO brought the ultimate ice breaker: the unreleased, foldable iPhone Duo.
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CEO → get → breaker
There was footage of Ternus showing off the upcoming $1,999 device on the red carpet to ooh and ahhs.
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Ternus → be → carpet
But we hear that stars were hitting him up for the phone privately in LA even before the awards at the Peacock Theater.
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stars → hear → Theater
Ternus attended an intimate Apple party the night before the Emmys, filled with stars and powerbrokers, where some talent brazenly hit him up for the phone.
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talent → attend → phone
“The new phone is big news,” said one top Hollywood exec, who added that they heard of at least one star, “asking [Ternus] to get him on the list” for a phone.
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they → say → phone
Joked the source about who gets the phones: “It’s like CEOs.
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It → joke → CEOs
That’s like the ‘Eddy Cue list of illuminati.'”
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That → ’ → illuminati
A source added of Ternus at the private Sunday pre-party: “It was a small gathering with a lot of talent,” where Ternus was mixing with “actors and other creatives.”
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Ternus → add → actors
The next night, Ternus was stopped on the red carpet by Deadline and whipped out the iPhone Duo from the pocket of his tux jacket to the delight of a squealing reporter, and sparking a barrage of comments about the device online.
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Ternus → stop → device
Page Six Hollywood previously reported when Ternus stepped into the top job — taking over from outgoing CEO Tim Cook two weeks ago — that techy exec was a complete mystery in Hollywood.
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exec → report → Hollywood
The unknown factor had some entertainment types on edge as they wondered what Ternus’ appetite would be for Apple’s streaming service, Apple TV and its Apple Studios.
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appetite → have → service
“No one knows him,” one entertainment CEO told us at the time.
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CEO → know → time
Cook had become a fixture at premieres and events, and launched Apple TV in 2019 with a stream of stars and VIPs, including Jennifer Aniston and Steven Spielberg.
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Cook → become → Aniston
But judging from the company’s mammoth record-breaking awards tally at Monday’s Primetime Emmys, sources said Ternus has been bitten by the TV bug.
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Ternus → judge → bug
The streamer won the most awards, with an astounding 28.
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streamer → win → 28
“There’s no way that [Ternus] came down to LA for however long he did and was leaving feeling ‘that’s a waste of time,'” said a TV veteran who saw the exec at the show.
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who → ’ → show
After the unprecedented run at the Emmys, “Apple’s party was popping,” a guest told P6H.
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guest → pop → P6H.
After the unprecedented run at the Emmys, “Apple’s party was popping,” a guest told P6H.
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guest → pop → P6H.
Attendees at the Nya Studios event included Apple talent such as Jon Hamm and Matthew Rhys, along with Michael J. Fox, “SNL” comic Marcello Hernández and Stephen Colbert.
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Attendees → include → Fox
Ternus attended, and a source said, “He’s not a party guy, he was just subdued and soaking it in.”
“By all accounts he likes the TV stuff,” a source said.
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source → attend → stuff
“Not that Tim Cook didn’t, but how can you not be fired up?
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you → do → ?
Look at how many submissions they had versus how many wins.
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they → look → wins
(The Apple crew around Ternus had even been whooping it up in the audience.)
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crew → whoop → audience
Apple submitted 31 shows for Emmys, compared to Netflix’s 125 and HBO’s 86 — and beat both competitors at the awards for the first time since Apple TV launched in 2019.
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TV → submit → 2019
Apple came into the night with 19 wins (20 if you count a commercial win) from the previous two nights of Emmys, and then added to the haul with wins for “Widow’s Bay,” “Slow Horses,” “Pluribus,”
Apple’s persona as a streamer has been hard to pin down for industry pros.
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persona → come → pros
“It’s really hard,” said a source of selling to the studio.
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source → ’ → studio
“I don’t think even Apple would say they have a way of doing things.
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they → think → things
And the things that’s scary is they don’t need to make TV.
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they → ’ → TV
With Apple’s “The Studio” and “Severance” returning, and “Widow’s Bay” continuing after that, Ternus could be showing off his tech on the red carpet again next year.
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Ternus → return → carpet
“They’re in a groove and creatively so impressive,” said a source.
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source → ’re → groove
“They’ll probably win a few years in a row.”
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They → win → row
A source said Apple TV’s head of programming Matt Cherniss and streaming execs Jamie Erlicht and Zack Van Amburg deserved major credit for the wins.
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head → say → wins
The Aporia
