Morrisons has thrown its hat in the ring as retailers battle it out for the best festive advert of the year as Christmas Day approaches.
asserted
Day → throw → year
In the festive film, which is a reimagining of Goldilocks and the Three Bears, Daddy Bear frantically battles with a supermarket trolley and gawps at the deli counter.
asserted
Bear → battle → counter
Mummy and Daddy Bear frantically try to prepare for the day after receiving a last-minute text from Baby Bear reading: 'Home for Xmas! Bringing someone xx.
asserted
Mummy → try → xx
'
Morrisons' festive take on classic fairytale sees Daddy Bear rush to the shop for food, where he struggles to free his trolley from the line and gets on all fours to admire the delights of the deli counter.
asserted
he → see → counter
Meanwhile, Mummy Bear desperately tries to bring the festive spirit home as she quickly decorates the tree - but her stress levels don't stop her from taking a quick break to scratch her back on the branches.
asserted
levels → try → branches
And while both were wholly unprepared for Baby Bear's initial text, nothing could have prepared them for who arrived with the youngster at the door - his new girlfriend, Goldilocks.
uncertain
who → prepare → girlfriend
But instead of scaring 'Goldie' away, the family of bears welcome her to their dinner table, where she remarks the meal is 'a bit too hot for me' in a nod to the 19th-century tale.
asserted
meal → scar → tale
'Everyone has their own idea of what makes Christmas 'just right' alongside their own family traditions that make the day feel truly magical,' said Beverley Lumb, marketing and advertising director at Morrisons.
asserted
Lumb → have → Morrisons
'As Christmas comes in all shapes and sizes, we pride ourselves on delivering good, honest value, ensuring every piece of festive fare is crafted with the thought, care and quality for everyone gathered around your table.
asserted
piece → come → table
It comes after John Lewis came under fire for its Christmas advert, as the retailer was accused of portraying spoiled grandchildren whose affection can only be bought with expensive presents.
asserted
affection → come → presents
In Morrisons' festive film, which is a reimagining of Goldilocks and the Three Bears, Daddy Bear frantically battles with a supermarket trolley and gawps at the deli counter.
asserted
Bear → battle → counter
Mummy and Daddy Bear frantically try to prepare for the day after receiving a last-minute text from Baby Bear reading: 'Home for Xmas! Bringing someone xx.'
asserted
Mummy → try → someone
And while both were wholly unprepared for Baby Bear's initial text, nothing could have prepared them with who arrived with the youngster at the door - his new girlfriend, Goldilocks
The advert features a grandmother, portrayed by Dame Kristin Scott Thomas, who is struggling to connect with her grandchildren.
uncertain
who → prepare → grandchildren
The three-minute film, entitled Gloria and Pickles, follows a wealthy grandmother, played by Dame Kristin, who struggles to connect with her grandchildren, Freddie and Maggie, when they arrive at her London home for Christmas.
asserted
they → entitle → Christmas
After the children show little interest in her treasured childhood toy dog, Gloria prepares to give them cash instead.
asserted
Gloria → show → cash
But the wooden dog, voiced by comedian Paul Whitehouse, springs to life and persuades her to make more of an effort, prompting a last-minute shopping spree.
asserted
dog → voice → spree
She eventually transforms her home office into a 'Gran Cave', complete with disco balls, lights and music, finally earning an affectionate hug from the children.
asserted
She → transform → children
Former Olympic swimmer Sharron Davies was among many left unimpressed, writing: 'If my grandkids or kids behaved this way, there would be zero Christmas presents coming.
asserted
grandkids → leave → many
Luckily they don't & never did.'
asserted
they → do → ?
Location, Location, Location presenter Kirstie Allsopp also criticised the children's behaviour, saying: 'Not sure I'm such a fan; not giving Granny a hug is not a good start.'
asserted
giving → criticise → hug
She later clarified: 'I am a huge JL fan, but this is not in my top 5 of their ads, despite having the wonderful KST in it.
asserted
this → clarify → it
However, John Lewis has since defended its advert, insisting it celebrates the 'true spirit of Christmas'.
asserted
it → defend → Christmas
A spokesperson for the retailer wrote: 'Gifting across generations can feel tricky, and it's so tempting to just hand over an envelope of cash to play it safe.
asserted
it → write → it
The festive take on classic fairytale sees Daddy Bear rush to Morrisons for food, where he struggles to free his trolley and gets on all fours to admire the delights of the deli counter
The family of bears welcome her to their dinner table, where she remarks the meal is 'a bit too hot for me' in a nod to the 19th-century tale.
John Lewis has hit back at criticism of its Christmas advert, insisting that the controversial campaign celebrates the 'true spirit of Christmas'
The advert tells the story of a middle-class grandmother (played by Dame Kristin Scott Thomas) trying to find the perfect presents for her two grandchildren
'
asserted
advert → see → grandchildren
We hope Gloria's story inspires everyone to back their instincts and choose something personal this Christmas.'
asserted
story → hope → something
Others also came to the campaign's defence, arguing that Gloria's apparent wealth was central to its message that Christmas should be about 'time and thought, not money or material things'.
asserted
Christmas → come → time
However, the much-discussed television advert did not only come under fire for its depiction of the festive season - some took issue with its fantastical portrayal of rickshaw rides.
asserted
some → discuss → rides
When the Daily Mail's reporters tried to recreate the journey depicted in the ad, they were charged an astonishing £72 for a journey of just 1.3 miles - for a trip taking less than 15 minutes.
asserted
they → try → minutes
This is less than it would cost to travel the same distance by private jet - and flagrantly exceeds fares in the new tariff system being introduced by Mayor Sadiq Khan to reassure the public after a string of incidents of outrageous rip-offs.
asserted
it → cost → offs
The Mail's findings come just weeks before Transport for London (TfL) finally introduces long-awaited regulations designed to crack down on rickshaw rip-offs after years of controversy over passengers - particularly tourists - being ripped off.
asserted
passengers → come → controversy
Under the new rules, drivers will be permitted to charge a maximum starting fare of £5, plus £1 per minute and a £3 supplement for each additional passenger.
asserted
drivers → permit → passenger
That means our £72 journey, which lasted 14 minutes and carried two passengers, would cost no more than £22.
asserted
which → mean → 22
The restrictions are due to come into force in three weeks - on November 27, meaning drivers are not technically breaking the new fare rules by charging such inflated sums.
asserted
drivers → come → sums
Under the crackdown - originally scheduled for October 30, but postponed - drivers will also need to apply for licences for themselves and their vehicles and face enhanced police record checks.
asserted
drivers → schedule → checks
They must also meet English language requirements, pass a road safety test and hold at least a driving theory test certificate.
asserted
They → meet → certificate
When approached for their reasoning behind their sky-high prices, most refused to engage, but one rider insisted: 'This is an experience; it's a premium service.
asserted
it → approach → prices
We don't have fares all day like taxis.'
asserted
We → have → taxis
Meanwhile, John Lewis biggest rival, Marks & Spencer, released their offering in the bid to come out on top in this year's crop of Christmas adverts.
asserted
rival → release → adverts
M&S has won over the ladies with a bare-chested James Norton in this year's Christmas ad
In the ad, Norton (aka Santa Claus) shaves off his bed on the command of his wife
asserted
Norton → win → wife
The full three-minute advert, previously shown exclusively to the Daily Mail, opens with Amandaland actress Lucy Punch as Mrs Claus.
asserted
advert → show → Claus
…and 7 more, not listed.
The Aporia
