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Affordable housing boss sells clifftop mansion ‘in the high $20 millions’

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Cite

Johnson, K. (2026, November 13). Affordable housing boss sells clifftop mansion ‘in the high $20 millions’. The Sydney Morning Herald. https://www.smh.com.au/property/news/affordable-housing-boss-sells-clifftop-mansion-in-the-high-20-millions-20261114-p61cjg.html?ref=rss&utm_medium=rss&utm_source=rss_feed

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The Sydney Morning Herald · collected 2026-11-13 · by Kristy Johnson

Quick Summary

Lisa Scoble, the director of shared housing company Bungalow Co, sold her architecturally designed mansion in Coogee for a price in the high $20 million range. The property features five bedrooms and six bathrooms with luxury amenities like an infinity pool and a steam room, which Scoble originally purchased for $6.9 million in 2011. This report highlights the contrast between Scoble's high-value personal real estate sale and her company's business model of offering furnished rooms for as little as $200 a week.
Written by AI on 2026-11-13, from this article's own text only (the story summary below draws on all the coverage).

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Story

Affordable housing boss sells clifftop mansion ‘in the high
Other · 1 article(s) covering the same event.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
31
sentences that state something as happening or true
Uncertain
0%
0 of 31 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-11-13 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 7145 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Kristy Johnson
14 article(s) here · 1 carrying a prediction
Despite being below the $35 million guide, the sale would surpass the suburb record of $20 million achieved in 2024 when the penthouse at Ballamac House was bought off the plan.
The price wasn’t disclosed after the private treaty sale on May 27, leaving the settlement to reveal the price and buyer’s identity.
Hui Xu, who is selling the residence alongside Ken Jacobs – both of Forbes Global Properties – said the penthouse would appeal to two key groups.
“It’s not been an easy decision because I love Manly, and the unit is amazing and will never be replicated,” he said.
“We purchased Werrington House almost 15 years ago this week, determined to restore it to its former glory and take it to an entirely new level, sparing no expense in the process,” she said on Thursday. “We often reflect on what its previous occupants might have thought had they been able to see what the house would ultimately become.
Chen said the prized waterfront “will be highly sought after as the home itself is substantial and further enhanced by uninterrupted harbour views, a boat house and its own rare private jetty”.
Michael Pallier of Sydney Sotheby’s International Realty, who sold the residence alongside Pillinger’s Brad Pillinger, confirmed it sold for a figure around the $75 million guide, but would not divulge the exact sales price nor the buyer’s identity. However, a caveat on the title was lodged last week by Steven and Carol Moss.
William Brush of Manor Real Estate, who holds the Dural listing, declined to comment on the listing, vendors’ identities and decision to sell when contacted by this masthead. Inner-city living Angela Fleming, wife of the late Jim Fleming, who launched the Jewel supermarket chain, has bought into the new residential development at Castlereagh Street in the CBD, the former site of the David Jones menswear store. Settlement documents that emerged last month reveal Angela bought two four-bedroom, five-bathroom units, one for $15,215,000, and the other for $4.2 million.
One sold for $20.5 million and the other for $19.5 million, both to retirees. Jason Boon and Geoff Cox of Richardson & Wrench Elizabeth Bay and Potts Point sold both residences but could not divulge the buyers’ identities when contacted by this masthead.
Michael Pallier of Sydney Sotheby’s International Realty, who sold the residence alongside Pillinger’s Brad Pillinger, confirmed it sold for a figure around the latest guide but would not divulge the exact sales price nor the buyer’s identity. However, he did say the sale puts “confidence in the market” and that when there are price adjustments and vendors willing to meet the market, properties sell.
Also by Kristy Johnson
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 14 articles by Kristy Johnson →

Topics

ASX Bexley Bondi Bungalow Co Sydney

Subjects

Scoble PERSON · 5× ASX ORG · 4× Bungalow Co ORG · 2× Haifer PERSON · 2× Belinda Brown PERSON · 1× Bexley GPE · 1× Bondi GPE · 1× Lisa Scoble PERSON · 1× Renato D’Ettorre PERSON · 1× Sydney GPE · 1×

Narrative

Bridges said of the sale price: “This result demonstrates strong buyer demand and a willingness to compete to secure rare and unique properties. “Beachfront homes along [this street] are tightly held, with opportunities of this calibre rarely coming to market.” Mr Beaton stepped down as ASX group executive (listings) in June last year after being appointed to the role in August 2022.
framing: assertive · carried by 1 article(s) · first seen 2026-11-13
Despite being below the $35 million guide, the sale would surpass the suburb record of $20 million achieved in 2024 when the penthouse at Ballamac House was bought off the plan.
2026-11-13 · The Sydney Morning Herald
Affordable housing boss sells clifftop mansion ‘in the high $20 millions’ · assertive framing

Claims (31 extracted, 0 hedged)

Lisa Scoble, director of Bungalow Co, a shared housing company in Sydney, has sold her architecturally designed Coogee mansion for a figure in the high $20 million range, local sources say. asserted
sources → sell → range
Despite being below the $35 million guide, the sale would surpass the suburb record of $20 million achieved in 2024 when the penthouse at Ballamac House was bought off the plan. asserted
penthouse → surpass → plan
A sold sticker went up on the listing for Scoble’s home, indicating a sale before auction on November 6, with the price withheld. asserted
price → sell → November
Settlement will reveal the exact price and buyer’s identity. asserted
Settlement → reveal → price
Bungalow Co offers fully furnished rooms for rent across the city from Bexley to Bondi from $200 a week. asserted
Co → offer → 200
Scoble purchased the existing house on the clifftop site for $6.9 million in 2011, records show. asserted
records → purchase → 2011
Architect Renato D’Ettorre and interior designer Belinda Brown were enlisted for the multi-level, five-bedroom, six-bathroom rebuild above the cliffs of Gordons Bay. asserted
D’Ettorre → enlist → Bay
A whitewashed facade is reminiscent of Aegean Islands architecture and perforated brickwork filters sunlight. asserted
brickwork → filter → sunlight
Scoble told this masthead during the property campaign that she was familiar with architect D’Ettorre’s work, particularly on Queensland’s Hamilton Island, and gave him scope to work his magic. asserted
she → tell → magic
“You really go on a journey throughout the home with its various spaces and enormous range of views,” she said. asserted
she → go → views
“It’s bittersweet to sell, but it’s the classic time to downsize.” asserted
it → ’ → ?
Like many grand-scale residential projects, Scoble said the construction process was not always smooth sailing. asserted
process → say → projects
“It was a really lengthy time with approvals, particularly dealing with the potential view losses from other residents in the area.” asserted
It → deal → area
Michael Pallier, James Ball and Nicholas Wise of Sydney Sotheby’s International Realty sold Scoble’s home and declined to comment on any aspect of the sale when contacted. asserted
Pallier → sell → sale
Former ASX exec cashes in Former ASX listings boss Blair Beaton and his wife Michelle have sold their waterfront home in Mosman for $17.5 million as they plan to downsize, this masthead can reveal. asserted
masthead → cash → million
Records show the couple bought the five-bedroom, four-bathroom house with an infinity pool, deck and terraces, designed by architect Patrick Nicholas, for $9.5 million in 2018, and embarked on a renovation including a new Caesarstone chef’s kitchen. asserted
couple → show → kitchen
Settlement will reveal the buyer’s identity as Adrian Bridges of Raine & Horne Mosman, who sold the property alongside Luke Arnold, was tightlipped about the buyer but confirmed the sale. asserted
who → reveal → sale
Bridges said of the sale price: “This result demonstrates strong buyer demand and a willingness to compete to secure rare and unique properties. “Beachfront homes along [this street] are tightly held, with opportunities of this calibre rarely coming to market.” Mr Beaton stepped down as ASX group executive (listings) in June last year after being appointed to the role in August 2022. asserted
Beaton → say → August
He joined the ASX in 2017 as chief strategy officer. asserted
He → join → officer
Vendor seeks new reno project asserted
Vendor → seek → project
An apartment in Double Bay once owned by former Little River Band frontman Glenn Shorrock is on the market with a price guide of $20 million. asserted
apartment → own → million
Current vendor Michele Haifer told this masthead she is selling and is ready for her next project, having extensively renovated the property for sale and others in the past. asserted
she → tell → past
Records show Haifer bought the three-bedroom, four-bathroom unit from Shorrock and his former wife Joan for $8.45 million in 2020. asserted
Haifer → show → 2020
The waterfront residence has a new contemporary kitchen, parquetry floors and an elegant bathroom with a chandelier in the main bedroom. asserted
residence → have → bedroom
Ms Haifer is well versed in buying and selling property. asserted
Haifer → verse → property
She and her former husband Glenn Haifer, a medical entrepreneur, sold their half-completed home Deauville in Point Piper for $39 million in 2017 to Rich Lister and luxury car importer Neville Crichton and his stylist wife Nadi Hasandedic. asserted
She → sell → Lister
The Haifers bought the 1935-built, Mediterranean-inspired residence for $13.5 million in 2012. asserted
Haifers → buy → 2012
Approved DA plans lodged with council from 2013 to 2015 reveal alterations and additions to the existing dwelling, a new pool and boatshed, an extension of the basement level and reconfigured floor plan, with landscaping. asserted
plans → approve → landscaping
Crichton and Hasandedic enlisted Blainey North and her team to reimagine the property into a multi-level, five-bedroom, seven-bathroom home with French Riviera-inspired design notes. asserted
Crichton → enlist → notes
Crichton and Hasandedic have since listed the property with a price guide of $85 million to $90 million through Ken Jacobs and Martin Ross of Forbes Global Properties. asserted
Crichton → list → Properties
Pauline Goodyer of Sydney Sotheby’s International Realty is selling Ms Haifer’s apartment. asserted
Goodyer → sell → apartment
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