If there’s one skincare step I don’t take lightly, it’s SPF — and Neutrogena is giving daily sunscreen another reason to stay front and center.
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Neutrogena → ’ → reason
Even though we’re drifting away from summer and entering (or, depending on where you live, have already entered) pumpkin spice territory, sunscreen should still be worn daily.
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sunscreen → drift → territory
UV exposure doesn’t disappear when beach season ends, which is why finding an SPF that feels good enough to actually use every morning can make all the difference.
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that → disappear → difference
Now, Neutrogena is bringing a major sunscreen technology update to the U.S. with the launch of Cloud-Tech, a K-beauty-inspired sunscreen technology featuring BEMT (bemotrizinol), which the brand describes as the first new FDA-approved sunscreen filter in the U.S. in 25 years.
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brand → bring → years
What is BEMT and why does it matter?
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it → matter → ?
According to Neutrogena’s press release, BEMT is the first new UV filter approved in the U.S. in over 25 years.
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BEMT → accord → years
“With the introduction of BEMT (approved up to 6% concentration), Neutrogena formulators now have a new tool to advance sunscreen innovation,” the release states.
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release → approve → innovation
“BEMT drives higher UVA protection vs. non BEMT filters, while also delivering superior aesthetics.
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BEMT → drive → aesthetics
It is proven to have synergy with existing US filters to deliver better outcomes.”
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It → prove → outcomes
The launch introduces two new facial sunscreens designed to combine broad-spectrum sun protection with the lightweight textures and skincare benefits many consumers now expect from their everyday SPF.
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consumers → introduce → SPF
And perhaps most notably, the advanced technology isn’t being positioned as a luxury splurge; both new formulas are priced at $18.99.
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formulas → position → 18.99
First up is the Neutrogena Ultra Sheer Daily Face Sunscreen SPF 70, an ultra-lightweight formula designed to feel 50% lighter on skin than leading sunscreens.
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SPF → design → sunscreens
Powered by Cloud-Tech, the invisible, non-greasy formula is designed to provide UVA/UVB protection while incorporating antioxidants to help defend against free radicals.
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formula → power → radicals
It’s also made to layer seamlessly under makeup without leaving behind a sticky feeling or residue.
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It → make → feeling
Along with the new sunscreen filter technology, the formula contains niacinamide and vitamin E and is designed to provide weightless UVA/UVB protection without clogging pores.
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formula → contain → pores
Both products are part of a larger shift in how sunscreen is being approached: less like a seasonal product you reluctantly apply at the beach and more like an everyday skincare essential.
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you → approach → essential
The influence of K-beauty, in particular, has helped push lightweight, elegant sunscreen textures into the spotlight, making SPF easier to incorporate into a daily routine.
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SPF → help → routine
The takeaway is simple: summer may be winding down, but SPF season never really ends — and formulas that make daily application feel lighter and easier are certainly worth paying attention to.
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application → wind → attention
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash.
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what → write → cash
She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts.
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She → evaluate → experts
Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets.
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Some → include → types
Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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who → receive → Reviews
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