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journalism → support → readers
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we → purchase → commission
High street giant H&M has debuted its autumn 2026 collection at London Fashion Week – and it’s all available to shop now.
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it → debut → Week
As luxury labels give us a look at spring/summer 2027, H&M – along with M&S and Cos at New York Fashion Week – are shaking up the traditional schedule.
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H&M → give → schedule
This isn’t without controversy – at both H&M’s show and Cos’s NYFW show, PETA protestors stormed the stage.
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protestors → storm → stage
But this ‘see-now-buy-now’ model appeals to fashion lovers who want to instantly build their autumn wardrobe with inspiration from the catwalk.
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who → see → catwalk
Alex Consani opened the star-studded show at London’s gleaming new Kensington Olympia.
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Consani → open → Olympia
With Cruz Beckham in the front row, Lila Moss walking and Labrinth performing, the collection – titled H&M&YOU&I – brought together music, theatre, tech and architecture influencers for a capsule that you’d be hard-pressed to think was high street.
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you → walk → capsule
A covetable mix of evening wear staples and elevated everyday pieces, Victoriana reigned supreme.
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Victoriana → reign → staples
Shirts were high-necked and cascading, corsets featured embroidery and lace-up detailing, while dresses were playfully short and bubble-hemmed, or dramatically long and ruffled.
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dresses → feature → embroidery
Styling demonstrated the pieces' wearability, from low-rise jeans and military jackets to frocks paired with metallic clutches and strappy heels – showcasing ready-made outfits available to shop instantly.
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Styling → demonstrate → outfits
Whatever your wardrobe is lacking, you’ll likely find it in the H&M collection.
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you → lack → collection
Fresh from the star-studded show, here’s my pick of the best.
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pick → stud → best
It was hard choosing between the mini dresses – this corset bandeau style also caught my eye (£84.99, Hm.com) – but the lace insert dress stood out as a year- round wearable piece.
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dress → choose → piece
They came in all forms, from fitted to floaty – but this blouse was my favourite.
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blouse → come → floaty
For less than £40, it’s a flattering choice to dress up or down.
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it → ’ → 40
The blouse stands out with its shoulder padding, high neck and sheer finish.
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blouse → stand → padding
Forget an LBD, your wardrobe needs an LBS for winter.
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wardrobe → forget → winter
This budget beaded number features embroidered appliqués, an extra mini-hem and a low-rise waist.
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number → feature → appliqués
I’d style with tights, kitten-heel boots and a floaty shirt for an evening look with a bit of edge.
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I → style → edge
H&M slim regular waist jeans
Slimmer fits are overtaking baggier styles this season.
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fits → overtake → styles
These cotton denim jeans feature a mid-rise waist and a slim cut from the knee to the hem, with slits adding the final flourish.
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slits → feature → flourish
H&M balloon sleeve cotton blouse
A useful styling piece, H&M’s high-neck blouse boasts balloon sleeves and delicate pleating detail.
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blouse → boast → sleeves
It’s only day two of London Fashion Week, but I’ve spotted military jackets everywhere, from street style to the catwalks.
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I → ’ → catwalks
H&M’s take adds feminine detailing with the embroidery on each sleeve, while padded shoulders and a slightly cropped cut give it a gloriously eighties feel.
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shoulders → add → feel
H&M ruffled maxi dress
This dress had its own moment on the runway.
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dress → have → runway
Distinguished by its high neck and floor-sweeping length, the ruffles give it flattering movement.
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ruffles → distinguish → movement
H&M lace-up corset top
The definition of ‘jeans and a nice top’, this corset punches above its price tag.
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corset → lace → tag
With its high neck, delicate pleating and lace inserts, the top is designed with jacquard weave and a flattering curved hem.
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top → design → weave
The Aporia
