BetMGM, a leading iGaming and sports betting operator, today announced a new and exclusive online casino rights partnership with All3Media International, part of media and entertainment group, Banijay Entertainment.
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BetMGM → lead → group
The agreement secures the intellectual property rights for the hit reality competition series “The Traitors” for slots, table games, and non-traditional casino games.
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agreement → secure → slots
“The Traitors has captivated millions with its blend of suspense and strategy,” said Oliver Bartlett, SVP of Gaming at BetMGM.
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Bartlett → captivate → BetMGM
“Those qualities create a compelling foundation for an online slot, allowing fans to engage with the franchise in a new way while capturing the intrigue and drama that made the show a cultural phenomenon.
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show → create → intrigue
Television and movie IP is a key pillar of our content strategy, and our partnership with All3Media gives us an opportunity to build a lasting iGaming franchise.”
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partnership → give → franchise
The debut of The Traitors Faithful Riches is timed to coincide with the Sept. 17 season premiere of “The Traitors: New Blood” and serves as the foundation of BetMGM’s broader vision to bring one of television’s most popular entertainment IPs to iGaming.
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debut → time → iGaming
The game is the first of several planned titles that will extend the “The Traitors” brand across multiple gameplay experiences.
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that → plan → experiences
Developed by Games Global, The Traitors Faithful Riches transforms the strategy, suspense and betrayal of the iconic series into an action-packed online casino experience.
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Riches → develop → experience
The game invites players into a world of secret alliances, hidden rewards and jackpots.
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game → invite → alliances
The Traitors franchise builds on BetMGM’s strategy of offering players exclusive entertainment-driven content featuring recognizable brands.
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franchise → build → brands
The operator’s growing portfolio of television and movie IP creates a differentiated casino experience unavailable elsewhere.
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portfolio → grow → experience
Three The Traitors online casino questions, answered
What is The Traitors slot and where can I play it?
The Traitors Faithful Riches is the first online casino game developed under BetMGM’s exclusive partnership with All3Media International.
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Riches → answer → International
The game is available on BetMGM Casino in Alberta and Ontario and is inspired by the hit reality competition series “The Traitors.”
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game → inspire → series
Does BetMGM have exclusive online casino rights to “The Traitors?”
Yes.
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BetMGM → have → Traitors
BetMGM’s agreement with All3Media International grants exclusive rights to develop “The Traitors” intellectual property for online slots, table games, and non-traditional casino games, making BetMGM the exclusive destination for The Traitors-themed casino content.
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BetMGM → grant → content
Will BetMGM release more “The Traitors” casino games in the future?
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BetMGM → release → future
The Traitors Faithful Riches is the first title in BetMGM’s broader plan to build a portfolio of The Traitors-themed iGaming experiences, with additional games and gameplay formats planned across multiple casino categories.
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Riches → build → categories
As BetMGM continues to expand into new markets and introduces new features, responsible gambling remains a key focus.
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gambling → continue → features
Additionally, BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to BetMGM by the British Columbia Lottery Corporation.
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customers → provide → Corporation
Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties.
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they → receive → properties
GameSense complements BetMGM’s existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
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which → complement → experience
If gambling is affecting your mental health or well-being, 211 Alberta is here to help.
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Alberta → affect → health
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry.
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BetMGM → lead → industry
Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
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BetMGM → bear → betting
Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker.
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BetMGM → utilize → BetMGM
Founded in 2018, BetMGM is headquartered in New Jersey.
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BetMGM → found → Jersey
The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit.
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Traitors → create → Unit
All3Media International, handles The Traitors’ tape and format sales and licensing programme.
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International → handle → programme
Since its debut on RTL 4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon.
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competition → follow → phenomenon
Driven by treachery, deceit and betrayal, the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Latin America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.
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series → drive → Europe
Contestants come together in grand surroundings to complete a series of challenges with the objective of earning a cash prize.
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Contestants → come → prize
A number of the contestants are chosen to be “The Traitors” and meet in secret to devise a plan to eliminate their fellow players called “The Faithful”.
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number → choose → players
The Faithful must figure out who is a Traitor and vote them out so they can take the prize money for themselves.
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they → figure → themselves
If a Traitor makes it to the end, they are in with a chance of taking home the cash prize.
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they → make → prize
Attachments
- BetMGM Launches The Traitors™ Faithful Riches in Alberta and Ontario
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BetMGM → launch → Alberta
- BetMGM Launches The Traitors™ Faithful Riches in Alberta and Ontario
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BetMGM → launch → Alberta
The Aporia
