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The 96 best new products (so far) this month our shopping experts are buzzing about

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Cite

Heitman, B. (2026, September 18). The 96 best new products (so far) this month our shopping experts are buzzing about. NBC News. https://www.nbcnews.com/select/shopping/best-new-products-september-2026-rcna598534

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

NBC News · collected 2026-09-18 · by Bethany Heitman

Quick Summary

NBC Selected highlights 96 new products from various categories that their shopping experts are recommending this month. In footwear and accessories, Rothy’s has launched the third iteration of The Point flat with improved comfort features like Achilles cushioning and a redesigned heel for better support. Additionally, Hulken released a wheel-less version of its popular rolling tote bag, which includes wide straps for versatile carrying options and a small internal pocket for essentials. Tech-wise, Apple’s latest AirPods 5 are noted for their enhanced noise cancellation capabilities and improved battery life, with hands-free Siri access and real-time Live Translation features.
Written by AI on 2026-09-18, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

NBC Selected's New & Notable column highlights 110 new products released this month across various categories including skincare, hair care, makeup, home appliances, and apparel. In skincare, launches like Babe Original's Cloud 9 Lip Serum and Byoma's Longevit-8 Peptide Serum are noteworthy. For hair care, Act+Acre's Stem Cell Thickening Foam and Drybar's Buttercup Pro Blow Dryer stand out. Rothy’s introduced the third iteration of The Point flat, enhancing customer feedback from almost a decade with features like better cushioning and support. Additionally, Daphne by Paige DeSorbo launched The Ribbed Collection, featuring cozy loungewear options.

Written for “New Products This Month” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 New Products This Month
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
110
sentences that state something as happening or true
Uncertain
10%
11 of 110 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
60/100
NBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-18 · how these are computed

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Source leaning vs. consistency

Publisher

NBC News · 1958 article(s) · 1 correction(s) detected
Running correction rate · 1 correction(s)

Who wrote this

Bethany Heitman
47 article(s) here · 1 carrying a prediction
🔮 With the major price drop, it’s a good time to try the product your mom (and maybe even your grandmother) swore by, or to stock up if you already love it.
🔮 I also reached out to Millie Moon for a comment and will update this report once they respond.
🔮 Fans credit it with easing everything from joint pain to acne, and lately a new claim has joined the list — many are saying that red light can help you sleep better and that if you swap your phone’s harsh blue glow for a warm red one, your body will finally get the message that it’s time to wind down.
🔮 Often, the best picks are the things she wouldn’t splurge on for herself.
🔮 With cold and flu season here, you may be looking for ways to ease a stuffy nose without reaching for medication.
🔮 That deadline may feel far off, but the most popular calendars often sell out well before December arrives, so it pays to shop early.
🔮 If you’re short on counter space, this handheld system from Zwilling is a compact alternative to a bulky countertop machine.
2026-10-21 · assertive framing · The best vacuum sealers to cut down on food waste
🔮 One tip: the fit runs a bit snug, so shoppers between sizes may want to go up a half size.
🔮 We will continuously update this article throughout the month with new releases we think you should know about.
🔮 The pajamas are made from soft bamboo and are super stretchy (great for fitting over diapers or for adults who may have eaten a big holiday meal).
Also by Bethany Heitman
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 47 articles by Bethany Heitman →

Topics

NBC Selected’s Rothy Uptowner the AirPods 5 the Ribbed Collection

Subjects

Apple ORG · 3× Uptowner ORG · 3× the Ribbed Collection ORG · 2× CAKES ORG · 1× Daphne PERSON · 1× Hulken ORG · 1× NBC Selected ORG · 1× NBC Selected’s ORG · 1× Paige DeSorbo’s PERSON · 1× Rothy ORG · 1×

Narrative

More notable skin care and body care launches - Babe Original Cloud 9 Lip Serum - Byoma Longevit-8 Peptide Serum - Cocokind Soft-Glow Illuminator - Colleen Rothschild Vitamin C Under Eye Patches (6-Pack) - Cosrx 5 Peptide Lip Collection - Drmtlgy Needle-Less 4D Volumizing Lip Treatment - Glosslab The Lip Balm - L’Oréal Paris Revitalift Triple Power Rich Night Moisturizer - Nakery Beauty SkinInfusion Plump + Hydrate Cleansing Wipes - Olay Regenerist Retinol 24 Starter Night Repairing Lotion and Super Body Oil - Paula’s Choice Pro-Collagen Peptide Plumping Intensive Moisturizer - PCA Skin Acne Control Prebiotic Gel Cleanser - Q-tips Clean Disposable Face Towels - Saltair Glycolic Renewal Body Smoother Spray - Stripes Beauty Rich & Tight Body Butter More notable hair care launches - Act+Acre Stem Cell Thickening Foam - Briogeo Don’t Despair, Repair Deep Conditioning Mask (new formula) - Cécred Temple Oud Hair Perfume - Christophe Robin Perfecting Radiance Oil - Drybar Buttercup Pro Blow Dryer - Emi Jay Dream Creme Hair Mask in Toasted Sugar - Foreo Flip LED Detangling Hairbrush - IGK Turn It Up Hair Thickening Instant Volume Spray - Laifen Swift 4 High-Speed Hair Dryer and AutoCurl Curling Iron - Love Ur Curls Bond Repair Treatment Mask - Native Non-Aerosol Dry Shampoo - R+Co Bleu Ingenious Thickening Crème and Rebounce Hydrating Curl Glaze - Rizos Curls Gloss + Repair Collection - Silverist Clarity Reset Demineralizer Pre-Shampoo - T3 SinglePass Curl X 1.75-Inch Bodywaver More notable makeup and fragrance launches - Charlotte Tilbury Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur - DedCool Mocha Magic Eau de Parfum - Fenty Beauty Pro Filt’r Fluid Flex Natural Matte Longwear Foundation - Grande Cosmetics: GrandeTubular Tubing Primer, GrandeGlaze Brow Styling Gel and GrandeGlaze Lash Styling Gel - Ilia Overglaze Hydrating Lip Gloss - Jones Road Wide Awake Brightening Concealer - Le Labo Shiu 25 - Make Up For Ever Artist ColorGlow Hydrating Tinted Lip Balm - Noyz Loose Ends Eau de Parfum - Patrick Ta Beauty Major Dimension Essential Artistry Edit Eyeshadow Palettes - Rhode Pocket Pearl Home and kitchen launches With the Ember Mug 3, the brand fixed some of the biggest drawbacks NBC Selected editor Mili Godio noticed while trying older versions of the product.
framing: assertive · carried by 1 article(s) · first seen 2026-09-18
🔮 We will continuously update this article throughout the month with new releases we think you should know about.

Claims (110 extracted, 11 hedged)

This story is part of NBC Selected’s New & Notable column, where we highlight our favorite product launches. asserted
we → highlight → launches
We will continuously update this article throughout the month with new releases we think you should know about. asserted
you → update → releases
Footwear, apparel and accessories launches Rothy’s used almost a decade of customer feedback to design the third iteration of The Point flat, a customer favorite women’s shoe. asserted
Rothy → use → Point
It now has a sleeker silhouette due to its refined shape and lower V-shaped topline, and it asserted
It → have → shape
’s more comfortable and supportive with the addition of Achilles cushioning and a redesigned heel — these features help prevent rubbing while keeping your feet in place, according to the brand. uncertain
features → ’ → brand
Hulken’s rolling tote is an NBC Selected staff-favorite product, and the brand just released a wheel-less bag. asserted
brand → roll → bag
It has wide straps you can hold or put over your shoulder, and there’s a small internal pocket with a zipper that’s ideal for wallets, keys, phones and more. asserted
that → have → wallets
Daphne, Paige DeSorbo’s loungewear brand, just came out with the Ribbed Collection, a suite of new styles for your fall. asserted
Daphne → come → fall
Pieces are made with soft, breathable, textured fabric that toes the line between stretchy and structured, letting you feel cozy while looking pulled together. asserted
you → make → line
The Ribbed Collection includes five styles: the En Route Turtleneck, Sky Cardigan, Jet Lag Pant, Elsewhere Tank and Layover Cardigan. asserted
Collection → include → styles
More notable apparel and footwear launches - Cupcakes by CAKES Body - Hill House Home Meadow & Mount and Berkley Square Collections - Kizik New Freedom Hike Boot - Land’s End Clear Pocket Tote - Spanx BoostUp RunClub Collection and Booty Boost Wide Leg Pant - Thigh Society WhispAir Cooling Underwear - Ugg Women’s Uptowner Collection: Uptowner Tall Boot, Uptowner Biker Boot and Uptowner Short Boot Tech launches The AirPods 5 have up to 1.5 times stronger noise cancellation compared to previous models, according to the brand, as well as dynamic head tracking and adaptive audio that automatically switches between active noise cancellation and transparency modes. uncertain
that → have → cancellation
The earbuds have an IP57 rating for dust, sweat, and water resistance. asserted
earbuds → have → dust
They also offer hands-free Siri access and real-time Live Translation, with up to 4 hours of battery life. asserted
They → offer → life
You can buy the AirPods 5 with a standard or wireless charging case. asserted
You → buy → case
NBC Selected senior editor Shalwah Evans tried out the AirPods 5 after receiving a pair from the brand and immediately noticed that the open earbuds fit more comfortably than previous models. asserted
earbuds → try → models
“I feel like the opening of my ear canal is tiny and a lot of buds just don’t fit well, so I was pleasantly surprised that these pods with no rubber tip didn’t budge,” she says. asserted
she → feel → tip
“I also love how crisp the ambient sound is when ANC is turned off, which is a huge plus for when I’m walking my dog and need to be aware of my surroundings crossing busy streets.” asserted
I → love → streets
Apple’s new iPhone 18 Pro looks similar to the previous model, but it has the brand’s new A20 Pro chip and is built on a 2-nanometer process, along with a variable-aperture 48-megapixel main camera for better low-light and depth control. asserted
it → look → control
The biggest difference is screen size — the Pro has a 6.3-inch screen compared to the Max’s 6.9-inch screen — and battery life (24 hours versus 30, respectively). Additionally, Apple announced that it’s releasing its first foldable iPhone, the iPhone Duo. asserted
it → compare → iPhone
Pre-orders start on October 16. asserted
orders → start → October
Apple’s Series 12 Watch pairs a redesigned Health Sensing System and new S11 chip with much more frequent monitoring — think background heart rate readings every five seconds and HRV checks up to every five minutes, 60 times more often than the Series 11, according to the brand. uncertain
Watch → pair → brand
All of this is analyzed to provide you with a new morning readiness score based on activity, vitals and sleep. asserted
All → analyze → activity
There are also new AI features tied to the updated Siri, including Live Rewind, which replays the last 15 seconds of audio, and Siri Recap, which summarizes conversations the watch hears (you program this feature). asserted
you → be → feature
The smartwatch comes in eight finishes, including two ceramic options. asserted
smartwatch → come → options
Sony updated three of its popular over-ear headphones with enhanced features and new colors: The WH-CH530 is the most budget-friendly at under $100, while the WH-CH730N and WH-1000XM4C are pricier, but still under $300. asserted
CH730N → update → 300
They reduce noise, and the brand increased their battery life to 55 hours while improving call quality. asserted
brand → reduce → quality
“The sound on these is surprisingly exceptional considering there’s no active noise canceling,” says Evans, who tried them at a recent press event for the brand. asserted
who → consider → brand
It has effective noise-cancelling technology, increased battery life up to 50 hours, a foldable design and customizable audio settings via the brand’s app. asserted
It → have → app
Finally, the WH-1000XM4 is the highest-priced model with the most advanced features. asserted
WH-1000XM4 → price → features
Also foldable, they have the best noise-cancelling technology and audio quality. asserted
they → have → technology
It’s also worth noting that Sony has an upcoming collaboration with Hello Kitty. asserted
Sony → ’ → Kitty
The brand hasn’t announced details yet, but you can sign up here to find out when information drops. asserted
information → announce → details
The Camp Snap 110 D has a retro ‘70s look and is ideal for those wanting to go analog, as it’s a screen-free, slim point-and-shoot camera. asserted
D → have → those
It has five built-in filters, the brand’s fastest shutter yet, a lockable memory door and a 4GB card that can hold approximately 2,000 photos, according to Camp Snap. uncertain
that → have → Snap
The rechargeable camera also comes with a charging cable you can use to transfer media to your computer. asserted
you → come → computer
The camera is available for pre-order now and will ship in late October. asserted
camera → ship → October
JBL’s Cove speaker lineup aims to bring whole-home audio to every space. asserted
lineup → aim → space
The Cove M1 suits everyday listening and is perhaps the most versatile of the lineup. asserted
M1 → suit → lineup
The compact Wi-Fi home speaker delivers ultra-wide, detailed sound via Wi-Fi or Bluetooth streaming. asserted
speaker → deliver → streaming
It supports whole-home audio through the JBL One app and the brand’s “Music Follows Me” technology, which lets listeners move their music or TV audio from room to room with a press of a button. asserted
listeners → support → button
…and 70 more, not listed.
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