Photo via New York Post

Kroger yanks Red Bull nationwide as energy drink’s premium price comes under fire

Read the original at New York Post ↗
Cite

Zilber, A. (2026, September 18). Kroger yanks Red Bull nationwide as energy drink’s premium price comes under fire. New York Post. https://nypost.com/2026/09/18/business/kroger-yanks-red-bull-nationwide-as-energy-drinks-premium-price-comes-under-fire/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-18 · by Ariel Zilber

Quick Summary

Kroger removed Red Bull from its stores nationwide in August as part of a strategy to challenge supplier price increases amid inflation. While Kroger officials did not specify pricing issues as the reason, reports suggest that shoppers noticed empty shelves before August ended. Consumers are criticizing Red Bull's pricing, noting higher costs compared to competitors like Celsius and Monster; for example, Red Bull’s Walmart 12-pack is priced at roughly $2.50 per 100 milligrams of caffeine versus around 89 cents for Celsius. The article focuses on the price disparity and consumer reactions to Red Bull's removal from Kroger stores.
Written by AI on 2026-09-19, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Kroger removed Red Bull from its supermarkets and gas stations nationwide by the end of August 2023. The company sold through its remaining inventory without replacing it, leading to empty store displays. While Kroger did not officially confirm reasons for the removal, the timing coincides with the CEO's pledge to challenge supplier price hikes amid inflation. Reports from social media users indicated that local managers had mentioned ongoing pricing negotiations with Red Bull distributors as a potential cause. Despite this, Kroger continued to stock competing energy drinks such as Monster, Alani Nu, and others. The decision highlights the growing tension between retailers and suppliers over rising costs during economic inflation.

Written for “Kroger Removes Red Bull” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Kroger Removes Red Bull
Economy/Business · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
23
sentences that state something as happening or true
Uncertain
4%
1 of 23 hedged ("reportedly", "may", "according to")
Leaning
Leans left
of the writing, not the subject · beta estimate
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-19 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15765 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Ariel Zilber
80 article(s) here · 1 carrying a prediction
🔮 The cybersecurity firm said the volume and uniformity suggest artificial intelligence may have been used to generate the content, although that has not been established for sure.
🔮 ExxonMobil, Chevron, BP, Shell and TotalEnergies together posted $56.3 billion in adjusted third-quarter net income, with each company beating Wall Street forecasts, Bloomberg reported Friday. ExxonMobil’s refining business raked in a record $9.05 billion in third-quarter profits — nearly five times its year-earlier haul, according to Bloomberg.
🔮 The Cupertino, Calif.-based tech giant introduced the redesigned laptop Wednesday, touting a new OLED display, touchscreen controls and a thinner, lighter design. But getting all the bells and whistles on the widest model will cost customers more than four times its $3,399 starting price, as tech news site MacRumors pointed out.
🔮 The Times could not determine what information she passed along or how valuable it was to Chinese authorities.
🔮 Partners are expected to vote on the matter in the coming days.
🔮 Life, which has weathered decades of financial turmoil, is set to publish its first quarterly edition Nov. 23 — a 250-page issue marking its return to regular print publication for the first time since 2007.
🔮 The industry’s rapid growth has also raised concerns among lawmakers and advocacy groups that traders could exploit confidential information to profit from bets on real-world events.
🔮 Robert Zullo, 55, a former BofA senior vice president, alleges that his superior, AJ Venit, warned him he “would never work in the banking industry again” during an August 2025 confrontation over Zullo relocating from Charlotte, NC, to Albany, NY, to care for his parent.
🔮 A takeover could fetch roughly $16 billion to $17 billion if a buyer pays a 30% to 40% premium, an estimate based on recent public tech deals.
🔮 Another poster at the same location estimated the crowd at “maybe 130 people” and said store staff had warned shoppers there were “very few units” available.
Also by Ariel Zilber
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 80 articles by Ariel Zilber →

Topics

Alani Nu Ghost Kroger Red Bull Redbull

Subjects

Kroger ORG · 7× Red Bull ORG · 4× Redbull ORG · 3× Alani Nu ORG · 2× Reddit ORG · 2× Austria GPE · 1× Bloom PERSON · 1× NOS ORG · 1× Rockstar ORG · 1× the Cincinnati Enquirer ORG · 1×

Narrative

Kroger sold through its remaining Red Bull inventory in August and cleared the brand’s coolers and displays from stores by the end of the month, company officials told the Cincinnati Enquirer.
framing: assertive · carried by 1 article(s) · first seen 2026-09-19
🔮 “Manager at my local Kroger said they will no longer receive Redbull shipments through the middle of September due to negotiating prices with Redbull distributors,” the poster added.

Claims (23 extracted, 1 hedged)

Red Bull lost its wings — at least, at one major grocery chain. asserted
Bull → lose → chain
Kroger has pulled the energy drink from its supermarkets and gas stations as it takes a tougher stance against supplier price hikes. asserted
it → pull → hikes
Kroger sold through its remaining Red Bull inventory in August and cleared the brand’s coolers and displays from stores by the end of the month, company officials told the Cincinnati Enquirer. asserted
officials → sell → Enquirer
The supermarket chain gave no reason for dropping the Austria-based brand while keeping competing energy drinks such as Monster, Alani Nu, Bloom, Rockstar and NOS on its shelves. asserted
chain → give → shelves
The move comes as Kroger’s chief executive has pledged to challenge supplier price hikes amid inflation. asserted
executive → come → inflation
Kroger has not confirmed whether pricing was behind the Red Bull pullout. asserted
pricing → confirm → pullout
But weeks before the company executed the nationwide removal, shoppers were already reporting signs of a dispute. asserted
shoppers → execute → dispute
“Manager at my local Kroger said they will no longer receive Redbull shipments through the middle of September due to negotiating prices with Redbull distributors,” the poster added. asserted
poster → say → distributors
The account could not be independently verified, but other users reported empty Red Bull shelves at Kroger-owned stores around the country. uncertain
users → verify → country
The Reddit thread quickly turned into a gripe session over the price of the popular caffeine fix. asserted
thread → turn → fix
“[R]edbull can’t just set whatever price they want without some pushback,” one commenter wrote. asserted
commenter → set → pushback
Another complained: “Redbull prices have gotten untenable, not interested in paying that much, seems like they’ve only gotten greedier.” asserted
they → complain → much
A 12-pack of 12-ounce Celsius came to 14.9 cents per ounce, while comparable multipacks of Ghost and Alani Nu worked out to 15.6 cents and 16 cents per ounce, respectively. asserted
multipacks → come → ounce
The gap gets even wider when the drinks are measured by their caffeine punch. asserted
drinks → get → punch
An 8.4-ounce Red Bull contains 80 milligrams of caffeine, putting the Walmart 12-pack at roughly $2.50 per 100 milligrams of caffeine. asserted
Bull → contain → caffeine
Celsius, by contrast, worked out to about 89 cents per 100 milligrams, followed by Alani Nu at 96 cents, Monster at $1.11 and Ghost at $1.25. asserted
Celsius → work → 1.25
These comparisons are snapshots of current public retail prices rather than nationwide averages, and prices can vary by package size, retailer, location and promotion. asserted
prices → vary → size
Buying Red Bull in bulk can substantially cut the cost. asserted
Buying → buy → cost
Still, even discounts have not silenced complaints from fans as Red Bull disappears from one of the country’s biggest supermarket chains. asserted
Bull → silence → chains
Some shoppers said on Reddit they would simply switch brands. asserted
they → say → brands
One self-described longtime Red Bull drinker said rising prices and shrinking shelf space had already pushed him toward Ghost, C4 and Rockstar, citing frequent discounts on rival drinks. asserted
prices → describe → drinks
Others said they planned to shop elsewhere rather than give up Red Bull — highlighting the gamble for both sides if the standoff drags on. asserted
standoff → say → sides
The Post has sought comment from Kroger and Red Bull. asserted
Post → seek → Kroger
💬Give feedback
🕘History 🎫Support