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Maguire, K. (2026, September 19). Wembley’s upper tier sits empty as Kansas-Arizona State football kicks off in London. Toronto Star. https://www.thestar.com/sports/football/wembley-s-upper-tier-sits-empty-as-kansas-arizona-state-football-kicks-off-in-london/article_32a659e9-f942-56a9-a897-08bc15a9814f.html
Maguire, Ken. “Wembley’s upper tier sits empty as Kansas-Arizona State football kicks off in London.” Toronto Star, 19 Sept. 2026, https://www.thestar.com/sports/football/wembley-s-upper-tier-sits-empty-as-kansas-arizona-state-football-kicks-off-in-london/article_32a659e9-f942-56a9-a897-08bc15a9814f.html.
Maguire, Ken. “Wembley’s upper tier sits empty as Kansas-Arizona State football kicks off in London.” Toronto Star, September 19, 2026. https://www.thestar.com/sports/football/wembley-s-upper-tier-sits-empty-as-kansas-arizona-state-football-kicks-off-in-london/article_32a659e9-f942-56a9-a897-08bc15a9814f.html.
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Brian Dubiski, chairman of Union Jack Classic, organized the first U.S. college football game in nearly 40 years at Wembley Stadium on September 19, featuring teams from Kansas and Arizona State. Despite an initial goal to fill all 86,270 seats, only about 46,523 fans attended the event. Dubiski, whose involvement is personal due to a tragic family incident—a concert he planned in 1999 was followed by a fatal shooting at Columbine High School—seeks to build college football's brand globally through such matches.
The game itself drew mixed reactions; while the pre-game atmosphere was lively with tailgating and band performances, the match proved less exciting. Marching bands from both universities significantly enhanced the event’s spirit by playing popular songs, contributing to a unique experience for attendees. Dubbed Union Jack Classic, the competition aims to introduce American college football culture to British audiences.
Organizers hope this inaugural game will inspire future events and fan enthusiasm in Europe, much like NFL games held previously at Wembley. Despite lower-than-expected attendance, the event showcased the energy and excitement of U.S. college football, with students from both teams expressing their ambitions for professional careers in the NFL.