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Business founder wants to cut real estate agents out of the rental market

Read the original at The Sydney Morning Herald ↗
Cite

Jaspan, C. (2026, September 20). Business founder wants to cut real estate agents out of the rental market. The Sydney Morning Herald. https://www.smh.com.au/business/companies/business-founder-wants-to-cut-real-estate-agents-out-of-the-rental-market-20260921-p60yvi.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-09-20 · by Calum Jaspan

Quick Summary

RentBetter, a property platform founded in 2018 by Jeremy Goldschmidt, reports that about one-third of Australia’s 2.2 million residential rentals are now managed without real estate agents, a trend growing due to cost-cutting measures. Investors using RentBetter can save between $2400 and $5000 annually per property by managing rentals directly, avoiding the typical 5% to 9% fee charged by agents. Goldschmidt claims that landlords manage properties better when they handle it themselves, but the Real Estate Institute of NSW chief executive Tim McKibbin counters that there's no evidence tenants benefit from these savings.
Written by AI on 2026-09-21, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In Australia, particularly in Sydney, RentBetter, a platform founded by Jeremy Goldschmidt in 2018, is enabling property investors to manage rentals without real estate agents. The company claims that about one-third of the country's 2.2 million residential rentals are now being managed this way, with the trend accelerating due to budget constraints and perceived inefficiencies from agents who charge 5% to 9% of rent for their services. RentBetter recently secured a $5 million investment from venture capital firm EVP, reflecting growing investor interest in cutting costs by bypassing traditional real estate agencies. Goldschmidt argues that property owners are more motivated to manage their assets effectively than third-party agents, who often rank low in trust surveys conducted by research firms like Roy Morgan. This shift could significantly impact the role and profitability of real estate agents in Australia's rental market.

Written for “Disrupting Real Estate Industry” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Disrupting Real Estate Industry
Economy/Business · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
21
sentences that state something as happening or true
Uncertain
24%
5 of 21 hedged ("reportedly", "may", "according to")
Leaning
Leans left
of the writing, not the subject · beta estimate
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-21 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 6052 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Calum Jaspan
13 article(s) here · 1 carrying a prediction
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2026-10-12 · assertive framing · Fight erupts between union and ABC’s head of news
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🔮 “I can envisage particular contexts in program making where that might be necessary.
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🔮 That would be a T-shirt to support presenter Gabriella Power’s digital-only show The Power Hour.
🔮 “I think if you spoke to real estate agents, a lot of them would say that the value of the rental book is often to produce leads for the sale.
Also by Calum Jaspan
Eddie McGuire no longer hosting a footy show on Nine
2026-10-23 · The Sydney Morning Herald
Fight erupts between union and ABC’s head of news
2026-10-12 · The Sydney Morning Herald
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 13 articles by Calum Jaspan →

Topics

Australia Domain EVP RentBetter Sydney

Subjects

RentBetter ORG · 3× Domain ORG · 2× Sydney GPE · 2× Australia GPE · 1× EVP ORG · 1× Goldschmidt PERSON · 1× Jeremy Goldschmidt PERSON · 1× LocalAgentFinder ORG · 1× Melbourne GPE · 1× Roy Morgan PERSON · 1×

Narrative

The platform has raised $5 million from venture capital firm EVP as landlords attempt to cut back on costs, including the 5 per cent to 9 per cent of rent that real estate site LocalAgentFinder says is typically charged by agents to manage a property. RentBetter founder and chief executive Jeremy Goldschmidt, whose platform lets investors find tenants, manage expenses and organise repairs online, said investors had found real estate agents were not delivering value for money.
framing: mixed · carried by 1 article(s) · first seen 2026-09-21
🔮 “I think if you spoke to real estate agents, a lot of them would say that the value of the rental book is often to produce leads for the sale.
2026-09-21 · The Sydney Morning Herald
Business founder wants to cut real estate agents out of the rental market · mixed framing

Claims (21 extracted, 5 hedged)

About a third of Australia’s 2.2 million residential rentals are now being leased out without a real estate agent, according to property platform RentBetter, in a trend that it says is accelerating as the market tightens in the wake of the federal budget. uncertain
market → lease → budget
The platform has raised $5 million from venture capital firm EVP as landlords attempt to cut back on costs, including the 5 per cent to 9 per cent of rent that real estate site LocalAgentFinder says is typically charged by agents to manage a property. RentBetter founder and chief executive Jeremy Goldschmidt, whose platform lets investors find tenants, manage expenses and organise repairs online, said investors had found real estate agents were not delivering value for money. asserted
agents → raise → money
Real estate agents are consistently ranked among the least trusted professions in the country, including by a 2023 survey from research company Roy Morgan. asserted
agents → rank → Morgan
Goldschmidt, who founded the company in 2018 after concluding the agent managing his own investment property was not worth the cost, said property owners were more likely to have an incentive to care about their asset, resulting in it being managed better than if an agent was in charge. asserted
agent → found → charge
Rentals were an “unloved part of the industry” for real estate agents, he said. asserted
he → say → agents
“I think if you spoke to real estate agents, a lot of them would say that the value of the rental book is often to produce leads for the sale. asserted
value → think → sale
But there are no guarantees that the cost savings from cutting out agents will result in lower rent for occupiers of those units. asserted
savings → be → units
“The landlord will certainly be able to save on a chunk of fees that they’re paying out, particularly in a tighter environment,” he said. asserted
he → save → environment
“I think where the relationship is strong with the tenant, it means that they can have more sensible discussions about what’s going on in the tenancy, and naturally, one would believe that that’s a better outcome for everyone.” asserted
that → think → everyone
Despite falling property sale prices this year, housing and unit rental prices have continued to rise, according to a report issued by property portal Domain, which has commercial agreements with this masthead, for the June quarter. uncertain
which → fall → quarter
Median house prices have fallen following the changes to negative gearing and capital gains tax unveiled by the federal government in May, dropping 5.3 per cent in Sydney since January and 5.1 per cent in Melbourne since November. But the Domain report recorded rent prices almost 8 per cent higher in Sydney year on year in the three months ending June 30, in part as landlords upped rents to counteract lower than expected capital gains. uncertain
landlords → fall → gains
Cutting out agents and property managers can save a landlord on average $2400 to $5000 in annual costs per property, RentBetter says. asserted
RentBetter → cut → property
Real Estate Institute of NSW chief executive Tim McKibbin said it was important to have an agent select the right tenant. asserted
agent → say → tenant
He said there was no evidence of owners passing on savings from cutting out agents to their tenants. asserted
owners → say → tenants
“I can’t see why a landlord would say, ‘well, I’m saving on the agents’ commissions, I’ll share it with the renter’. asserted
I → see → renter
I may be wrong, maybe some people will do that, but I think they would be in the minority uncertain
they → do → minority
,” McKibbin said. asserted
McKibbin → say → ?
Tenants’ Union of NSW chief executive Leo Patterson Ross said “some landlords may feel less pressure to increase rents where they don’t have an agent encouraging them to increase it”. uncertain
they → say → it
But he said that in general, new rents were set not by costs but by what a renter was able to pay. asserted
renter → say → what
“We would be pleasantly surprised to see owners passing on savings, but we will believe it when we see it,” Patterson Ross said. asserted
Ross → see → it
The Business Briefing newsletter delivers major stories, exclusive coverage and expert opinion. asserted
newsletter → deliver → stories
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