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Derrimut gym founder’s personal debts top $10m, as chain finds new controversial brand promoter

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Cite

Danckert, S. (2026, September 21). Derrimut gym founder’s personal debts top $10m, as chain finds new controversial brand promoter. The Sydney Morning Herald. https://www.smh.com.au/national/victoria/derrimut-gym-founder-s-personal-debts-top-10m-as-chain-finds-new-controversial-brand-promoter-20260921-p60yk6.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-09-21 · by Sarah Danckert

Quick Summary

Nik Solomos, former owner of the Derrimut 24:7 gym chain, faces personal debts exceeding $10 million despite continuing to consult for the business sold after its collapse last year. The new owners have instead enlisted Ben Cousins, a controversial figure with criminal convictions, as their brand ambassador alongside other sports personalities like Zach Merrett. Solomos's debts include an unpaid tax bill of over $9 million from the Australian Tax Office and another claim by Bench Fitness for $725,944 in missed equipment payments.
Written by AI on 2026-09-21, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Nik Solomos, former owner of the struggling Derrimut 24:7 gym chain, now owes over $10 million in personal debts. Despite this, he still consults for the business after its sale last year. The new owners have replaced Solomos with Ben Cousins, a controversial figure due to criminal convictions, as their main brand ambassador. Derrimut recently opened a large gym at the former Holden factory site in Elizabeth, Adelaide, featuring both Cousins and Essendon player Zach Merrett in promotions. This move follows Derrimut's financial troubles, which led to unpaid expenses like toilet paper and soap despite ambitions to expand to 300 outlets. The company currently has over 200,000 members across its locations.

Written for “Derrimut Gym Founder Debts” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Derrimut Gym Founder Debts
Other · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
30
sentences that state something as happening or true
Uncertain
7%
2 of 30 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-21 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5874 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Sarah Danckert
4 article(s) here · 1 carrying a prediction
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Also by Sarah Danckert
Lygon Street royalty in court over mother’s estate
2026-09-15 · The Sydney Morning Herald
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Bench Fitness Derrimut Derrimut 24:7 Essendon Solomos

Subjects

Solomos PERSON · 13× Derrimut ORG · 11× Bench Fitness ORG · 4× ATO ORG · 2× Bench ORG · 2× Cousins PERSON · 2× Ben Cousins PERSON · 1× Derrimut 24:7 ORG · 1× Essendon ORG · 1× Nik Solomos PERSON · 1×

Narrative

An investigation by this masthead in September last year revealed the parlous state of Derrimut’s business, which was struggling to pay for day-to-day business expenses, including toilet paper and soap, despite its aspirations to expand from 25 gyms in Victoria and South Australia into a 300-outlet powerhouse.
framing: assertive · carried by 1 article(s) · first seen 2026-09-21
🔮 This included an event hosted by St Bernard’s Old Collegians Association in the lead-up to the AFL grand final and a speaking engagement at a pub in Ballarat, where he was expected to address the audience about his pathway to recovery.

Claims (30 extracted, 2 hedged)

The flashy former owner of the Derrimut 24:7 gym chain is being chased by authorities over personal debts topping $10 million as he continues to receive payments from the business, which was sold to new owners after its collapse last year. asserted
which → chase → collapse
Nik Solomos has almost disappeared from the chain’s marketing campaigns, but he continues to provide consultancy services to the gym group, which boasts 200,000 members. asserted
which → disappear → members
Instead, Derrimut’s promotions are now dominated by Ben Cousins, the controversial former footballer with criminal convictions, as its lead brand ambassador and occasionally feature other prominent sportspeople, including Essendon midfielder Zach Merrett. asserted
promotions → dominate → Merrett
Solomos cheered on the group’s opening of its sprawling new outlet at the former Holden factory site in Elizabeth, north of Adelaide, on his personal social media account. asserted
Solomos → cheer → account
Cousins was the face of that marketing campaign, describing the new outlet on social media as “the best facility that I’ve ever walked into”. asserted
I → describe → that
Derrimut’s continuing association with Solomos comes after the group collapsed late last year amid growing debts. asserted
group → continue → debts
A $2.5 million Port Melbourne townhouse owned by Solomos, who once drove a Bentley while sporting expensive jewellery, has recently been leased, according to real estate listing websites. uncertain
who → own → websites
An investigation by this masthead in September last year revealed the parlous state of Derrimut’s business, which was struggling to pay for day-to-day business expenses, including toilet paper and soap, despite its aspirations to expand from 25 gyms in Victoria and South Australia into a 300-outlet powerhouse. asserted
which → reveal → powerhouse
At the same time, the business was also paying for staff members’ luxury cars and large allowances to Solomos and his family. asserted
business → pay → Solomos
At the time of its collapse, the three main operating companies within the group owed its creditors as much as $69 million. asserted
companies → operate → million
Liquidators estimated in reports filed with the Australian Securities and Investments Commission that Solomos and his interests had received $15 million from the business over several years. asserted
Solomos → estimate → years
The group was then rescued by Rich-Lister Wes Maas in a deal that paid out employees and secured creditors in full while providing 50¢ in the dollar to unsecured creditors. asserted
that → rescue → creditors
Maas’ rescue pipped interest in the gym chain from entrepreneur Adrian Portelli. asserted
rescue → pip → Portelli
Solomos’ massive personal debt was confirmed late last month when the Australian Tax Office (ATO) won a default judgment against the entrepreneur for more than $9 million over unpaid taxes relating to Derrimut and other personal businesses. asserted
Office → confirm → Derrimut
That judgment came more than a year after it was filed and followed Solomos’ initial participation in the proceeding. Solomos was also recently hit with a new claim, this time from a former creditor to the Derrimut gym empire. Bench Fitness filed action in the County Court on July 30 alleging Solomos and a personal company owes Bench $725,944.12 for missed instalment payments for equipment supplied to the Derrimut chain before the chain’s collapse. uncertain
Solomos → come → collapse
Bench Fitness alleges Solomos is responsible for the debt because he provided a personal guarantee to ensure instalment payments were made by the group. asserted
payments → allege → group
Bench alleges it stopped receiving payment in July 2025. asserted
it → allege → July
Bench Fitness had been a supporting creditor to the ATO’s push to wind up the gym group before it decided to enter voluntary administration. asserted
it → support → administration
The group was one of several unsecured creditors to the Derrimut gym empire, which entered administration in November last year. asserted
which → enter → November
Lawyers for Bench Fitness declined to comment. asserted
Lawyers → decline → Fitness
Del Re National Foods, another former supplier to the Derrimut fitness chain when it was under Solomos’ stewardship, won a default judgment against Solomos for $151,832. asserted
it → win → 151,832
That debt again related to personal guarantees that Solomos provided while sole director of the Derrimut business. asserted
Solomos → relate → business
Cousins has taken up the role at Derrimut to a warm welcoming from Derrimut’s fans on social media. asserted
Cousins → take → media
The former West Coast and Richmond star has courted headlines recently after two separate events where he was scheduled to speak were cancelled amid an outcry over his criminal past, which includes domestic violence and drug charges. asserted
which → court → violence
This included an event hosted by St Bernard’s Old Collegians Association in the lead-up to the AFL grand final and a speaking engagement at a pub in Ballarat, where he was expected to address the audience about his pathway to recovery. asserted
he → include → recovery
A spokesman for Derrimut gym chain said it was focusing on the future and thanked its members who stood by the brand. asserted
who → say → brand
“Derrimut 24:7 came out of voluntary administration seven months ago and our focus since then has been operating over twenty gyms and serving the communities around them,” the spokesman said. asserted
spokesman → come → them
“Nik Solomos provides consultancy services to the business on commercial terms. asserted
Solomos → provide → terms
Proceedings between third parties are not matters we’re party to or can comment on.” asserted
we → ’re → parties
Asked about Cousins’ involvement, the spokesman said: “We’re not going to run commentary on individuals who train at our gyms or appear in our content.” Solomos did not respond to a request for comment. Start the day with a summary of the day’s most important and interesting stories, analysis and insights. asserted
Solomos → ask → stories
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