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Scrap hated tourist tax to cash in on visiting music lovers, say campaigners

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Cite

Hawkins, E. (2026, September 21). Scrap hated tourist tax to cash in on visiting music lovers, say campaigners. Daily Mail. https://www.dailymail.com/money/markets/article-16142603/Scrap-hated-tourist-tax-cash-visiting-music-lovers-say-campaigners.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Daily Mail · collected 2026-09-21 · by Emily Hawkins

Quick Summary

Campaigners argue that Britain is missing out on economic benefits from music tourism due to the absence of VAT refunds for international visitors and the proposed tourist tax. In 2024, the number of music tourists in the UK increased by 4.8% to reach 24.7 million people, driven by events like Dua Lipa’s shows and Harry Styles’ residency. A report suggests that reintroducing VAT refunds could generate a £2.6 billion net gain for the Treasury and boost economic output. London business leaders warn that without such incentives, international visitors may choose cities like Paris over London, leading to lost revenue.
Written by AI on 2026-09-21, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Kemi Badenoch, the Conservative leader, has pledged to restore tax-free shopping for tourists in Britain, reversing a policy that was scrapped in 2021. This move aims to attract millions of overseas visitors, potentially boosting the high street by £4 billion. The decision is seen as a victory over Labour's stance on raising taxes and follows a campaign by the Daily Mail newspaper. Visitor numbers have returned to pre-Covid levels but real-term spending remains 8% lower than before the pandemic according to VisitBritain data from 2024. Business leaders, including Angela Hartnett and Charlie Gilkes, support this pledge as it could enhance Britain's competitiveness in tourism against cities like Paris and Milan. Campaigners argue that London is currently missing out on significant revenue from music tourists due to the absence of tax-free shopping.

Written for “Tourist Tax Repeal UK” on 2026-11-03, grounded in this article and the 2 other(s) covering the same event.

Story

📰 Tourist Tax Repeal UK
Politics · 3 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads leans left and hedges 18% of its claims. Each row says how that neighbour differs.
Evening Standard
Hedges 4 of 21 claims Outlet record 64/100
“While both articles discuss the potential reintroduction of tax-free shopping for tourists, they focus on different aspects and implications.”
Daily Mail
Hedges 2 of 21 claims Outlet record 69/100
“The articles discuss different aspects related to tourist taxes but do not describe the same specific incident or occurrence.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
22
sentences that state something as happening or true
Uncertain
18%
4 of 22 hedged ("reportedly", "may", "according to")
Leaning
Leans left
of the writing, not the subject · beta estimate
Publisher signals
69/100
Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
3
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-21 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Daily Mail · 8973 article(s) · 22 correction(s) detected
Running correction rate · 22 correction(s)

Who wrote this

Emily Hawkins
5 article(s) here · 1 carrying a prediction
🔮 Their frustration came even as tens of thousands of small businesses were given a reprieve on paying business rates at all, while bigger firms will see lower than expected increases to their tax bills.
🔮 In last ditch plea before tomorrow's Budget, industry leaders urged Chancellor John Healey to 'slash employment costs' and ease the mounting tax burden or 'households will end up paying the price'.
🔮 Royal Mail will be 'on the brink of collapse' without intervention as around 400 posties leave every week ahead of the Christmas rush, its union has claimed.
🔮 Before the VAT-free shopping initiative was axed in 2021, tourists from outside the EU could receive a tax refund on purchases made in the UK.
🔮 Allan said his proposals ‘would tax commercial property according to the rent actually being paid’ rather than on ‘an approximated value cooked up by a government agency every three years’.
Also by Emily Hawkins
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Britain Holba London Milan Paris

Subjects

London GPE · 5× Britain GPE · 4× Harry Styles PERSON · 2× Holba ORG · 2× Paris GPE · 2× Berlin GPE · 1× Dua Lipa’s PERSON · 1× Milan GPE · 1× Oasis ORG · 1× Ros Morgan PERSON · 1×

Narrative

Pop stars including Harry Styles have chosen London for multiple tour dates Ros Morgan, chief executive of Heart of London Business Alliance (Holba), said: ‘Major music residencies featuring artists such as Harry Styles and Ariana Grande represent a huge opportunity for London and the wider UK economy, bringing international visitors who spend money not just on tickets and hotels, but across our shops, restaurants and attractions.’
framing: assertive · carried by 1 article(s) · first seen 2026-09-21
🔮 Before the VAT-free shopping initiative was axed in 2021, tourists from outside the EU could receive a tax refund on purchases made in the UK.

Claims (22 extracted, 4 hedged)

- See more This is Money on Google - save us as a Preferred Source Millions of music fans are travelling to Britain for concerts but the economy is missing out on their spending due to the hated tourist tax, campaigners have said. asserted
campaigners → see → tax
Before the VAT-free shopping initiative was axed in 2021, tourists from outside the EU could receive a tax refund on purchases made in the UK. uncertain
tourists → ax → UK
Instead of spending money in Britain, tourists are currently flocking to Paris, Milan and Berlin, leaving these economies to reap the rewards at the UK's expense. And now London is unable to fully cash in as major music artists attract visitors from abroad. asserted
artists → spend → visitors
The Oasis reunion tour and Dua Lipa’s shows helped boost the total number of music tourists in the UK by 4.8 per cent from 23.5million in 2024 to the new record of 24.7 million last year. asserted
tour → boost → million
And artists are increasingly picking London for a string of residency-style shows, as opposed to visiting different cities across Europe. asserted
artists → pick → Europe
Pop stars including Harry Styles have chosen London for multiple tour dates Ros Morgan, chief executive of Heart of London Business Alliance (Holba), said: ‘Major music residencies featuring artists such as Harry Styles and Ariana Grande represent a huge opportunity for London and the wider UK economy, bringing international visitors who spend money not just on tickets and hotels, but across our shops, restaurants and attractions.’ asserted
who → include → shops
It comes as tourism bosses have warned a proposed overnight visitor levy will make the UK less competitive. asserted
UK → come → ?
Morgan added: ‘The UK should be making it easier, not more expensive, for international visitors to come here, enjoy our world-class entertainment and spend money in our economy. asserted
visitors → add → economy
Otherwise, fans could increasingly follow artists such as Céline Dion to Paris or elsewhere, taking their spending with them. uncertain
fans → follow → them
Together, these measures risk depressing tourist spending and making London a less attractive destination for international fans. asserted
London → risk → fans
’ Bringing the scheme back would generate billions in extra economic output and deliver a £2.6billion net gain to the Treasury's coffers, according to a new report by the Centre for Economics and Business Research, commissioned by Holba. New West End Company chief executive Dee Corsi added: ‘Tourists travel from across the country and the globe to see their favourite artists perform in London, often booking their concert tickets first and then planning an overnight or multi-day visit to elongate their trip, going on to spend in our shops, restaurants and hotels.’ The British Summer Time Festival in Hyde Park helped to boost footfall on Oxford Street by as much as 15pc compared to last year, according to Corsi. ‘A shopping incentive scheme would help translate that footfall into even greater sales, supporting our high streets and the UK economy,’ she said. uncertain
she → bring → streets
It comes as Parisian businesses have said they are set to reap the rewards from Céline Dion's 16-show residency. asserted
they → come → residency
Galeries Lafayette boss Arthur Lemoine said the shows will have a ‘significant positive impact’ on sales at his department store. asserted
shows → say → store
The Mail has been campaigning for the Government to 'Scrap the Tourist Tax' to help boost all avenues of the visitor economy – from factories producing luxury goods to tearooms in countryside tourist hotspots. asserted
Government → campaign → hotspots
More than 500 firms have backed the campaign. asserted
firms → back → campaign
Big names, including Giorgio Armani, Pernod Ricard and the owner of the Westfield shopping centres all argue that the cost of such refunds is outweighed by the enormous benefits of encouraging more visitors to Britain. asserted
cost → include → Britain
It would also be a chance for the country to cash in on a new market created by Brexit. asserted
country → cash → Brexit
If restored, the scheme would be extended to EU visitors as well as those from outside the EU. asserted
scheme → restore → EU
This would make Britain the only big European destination to offer VAT-free shopping to both markets. asserted
Britain → make → markets
If you take out a product This is Money may earn a commission. uncertain
This → take → commission
These deals are chosen by our editorial team, as we think they are worth highlighting. asserted
they → choose → team
This does not affect our editorial independence. asserted
This → affect → independence
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