The Aporia
The Aporia
Saker-Clark, H. (2026, September 21). BrewDog distances itself from previous owners in first campaign since takeover. Evening Standard. https://www.standard.co.uk/business/business-news/brewdog-scottish-europe-press-association-b1297767.html
Saker-Clark, Henry. “BrewDog distances itself from previous owners in first campaign since takeover.” Evening Standard, 21 Sept. 2026, https://www.standard.co.uk/business/business-news/brewdog-scottish-europe-press-association-b1297767.html.
Saker-Clark, Henry. “BrewDog distances itself from previous owners in first campaign since takeover.” Evening Standard, September 21, 2026. https://www.standard.co.uk/business/business-news/brewdog-scottish-europe-press-association-b1297767.html.
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In March 2023, Tilray Brands, a Canadian cannabis company, acquired BrewDog, a Scottish craft beer brand known for its crowdfunding success and rapid growth since 2007. The acquisition cost was £33 million after BrewDog fell into administration. Following the takeover, 38 BrewDog bars closed, resulting in the loss of 484 jobs.
The new owners, led by Irwin D. Simon as chairman and CEO, promised to support BrewDog’s unique identity while strengthening its connection with consumers. They released a letter stating their intention to run the business properly, ensuring it remains true to its original ethos. Despite this promise, BrewDog has now launched an advertising campaign emphasizing that they are “under new ownership” to distance themselves from previous corporate issues and allegations of a toxic workplace culture made by former employees in 2021.
The company’s co-founders, James Watt and Martin Dickie, have apologized for past mistakes and initiated an independent review to address the concerns raised. BrewDog continues its operations with 38 franchise bars still running under the new ownership.
