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Martha Stewart told us this new serum ‘genuinely transformed’ her lips

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Southwick, H. (2026, September 22). Martha Stewart told us this new serum ‘genuinely transformed’ her lips. New York Post. https://pagesix.com/2026/09/22/style/martha-stewarts-new-elm-biosciences-lip-serum-genuinely-transformed-her-lips/

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New York Post · collected 2026-09-22 · by Hannah Southwick

Quick Summary

Martha Stewart has endorsed her company Elm Biosciences' new Elemental Lip Serum, claiming it significantly improved her lip health. The serum is described as the first longevity lip product and comes in clear and tinted versions designed to smooth fine lines and plump lips. At a recent launch event in Manhattan, Stewart revealed she has been using it regularly and fans have noticed its impact. Both Stewart and dermatologist Dr. Dhaval Bhanusali emphasize their commitment to scientific innovation and user satisfaction with the product's development.
Written by AI on 2026-09-22, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

At 85, Martha Stewart is promoting her new beauty product, Elemental Lip Serum, from her brand Elm Biosciences. Launched in an intimate breakfast event in Manhattan, Stewart claims the serum has "genuinely transformed" her lips, making them softer and fuller. Available in clear and tinted versions, the serum aims to nourish and plump lips while reducing signs of aging. Co-founded by board-certified dermatologist Dr. Dhaval Bhanusali, Elm Biosciences emphasizes a scientific, bio-tech approach over typical celebrity-endorsed skincare lines.

Written for “Martha Stewart Skincare Endorsement” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Martha Stewart Skincare Endorsement
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
27
sentences that state something as happening or true
Uncertain
0%
0 of 27 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-22 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 16396 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Hannah Southwick
64 article(s) here · 0 carrying a prediction
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Also by Hannah Southwick
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 64 articles by Hannah Southwick →

Topics

Commerce Elemental Lip Serum Elm Biosciences Our Elemental Lip Serum Page Six Style

Subjects

Stewart PERSON · 4× Elm Biosciences ORG · 3× Page Six ORG · 3× Commerce GPE · 2× Hannah Southwick PERSON · 2× Page Six Style ORG · 2× Bhanusali PERSON · 1× Dhaval Bhanusali PERSON · 1× Manhattan GPE · 1× Martha Stewart PERSON · 1×

Narrative

But Stewart and her co-founder, board-certified dermatologist Dr. Dhaval Bhanusali, stressed that Elm Biosciences isn’t just your average star-backed skin care company — it takes a scientific, bio-tech-based approach to the space.
framing: assertive · carried by 1 article(s) · first seen 2026-09-22
2026-09-22 · New York Post
Martha Stewart told us this new serum ‘genuinely transformed’ her lips · assertive framing

Claims (27 extracted, 0 hedged)

At 85, Martha Stewart isn’t keeping her lips sealed about her beauty secrets. asserted
Stewart → keep → secrets
This morning, the mogul’s Elm Biosciences brand launched its Elemental Lip Serum, a nourishing, plumping product billed as the “first longevity lip serum.” asserted
brand → launch → serum
“Our Elemental Lip Serum has genuinely transformed my lips,” Stewart told Page Six Style. asserted
Stewart → transform → Style
“They’re softer, fuller, and healthier-looking than they’ve been in decades. asserted
they → ’re → decades
And it’s not just me saying so asserted
me → say → ?
; it’s clinically tested, so I know it’s actually working, not just wishful thinking. asserted
it → test → ?
It’s available in a clear version along with a trio of tints, and in addition to providing a pretty sheen, the formula helps visibly smooth fine lines and target telltale signs of lip aging. asserted
formula → ’ → aging
At an intimate breakfast launch event in Manhattan this month, Stewart told outlets (including Page Six Style) that she’s been wearing the gloss in several selfies lately, and fans “kept asking” what lip product she was using. asserted
she → tell → product
But Stewart and her co-founder, board-certified dermatologist Dr. Dhaval Bhanusali, stressed that Elm Biosciences isn’t just your average star-backed skin care company — it takes a scientific, bio-tech-based approach to the space. asserted
it → certify → space
“Truly we’re both just two people trying to help push the science forward and build things that people actually want,” Bhanusali said. asserted
Bhanusali → ’re → that
The duo launched Elm Biosciences in 2025 with two products — A30 Elemental Serum and Inner Dose Daily Skin Supplement — before adding the A30 Elemental Night Cream. asserted
duo → launch → Cream
(When we tested the topicals, we were immediately impressed.) asserted
we → test → topicals
Our review “I was lucky enough to get my hands on the serum a few weeks before it launched, and I’ve been using it every day since. asserted
I → get → it
I don’t think I can honestly say that about any other new product I’ve tested! asserted
I → think → product
In true Martha fashion, every detail of the product feels extremely well-considered, from the scientific research to the packaging. asserted
detail → feel → packaging
The applicator even provides a cooling effect, which makes swiping it on feel so much more luxe. asserted
swiping → provide → it
While Blush is my favorite, every color feels wearable and flattering (another rare feat). asserted
color → feel → ?
I kept it in my bag all throughout NYFW.” asserted
I → keep → NYFW
“For a certified lip balm junkie who has at least a half dozen tubes at any given time, it takes a special formula to join my top-tier arsenal. asserted
it → have → arsenal
The Elemental Lip Serum has not only done just that — it has me neglecting my previous go-tos. asserted
me → do → tos
It goes on smoothly yet is quite light, and here’s the real magic: It doesn’t just moisturize lips, but also firms them for a truly healthy look that takes years off my pout. asserted
that → go → pout
When I wake, I can still feel it on my lips, too — the calling card of a good lip treatment. asserted
I → wake → treatment
This latest drop is exactly what you’d expect from the queen of everything (and more).” asserted
you → expect → everything
— Erica Radol, Commerce Reporter Why Trust Page Six Style Shopping This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. asserted
article → trust → Page
Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. asserted
that → spy → stars
She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. asserted
She → consult → recommendations
In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade. asserted
work → write → Today
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