The Aporia
Clarke, J. (2026, September 23). Car firm ad banned for use of racial slur against Japanese. Evening Standard. https://www.standard.co.uk/business/business-news/japanese-advertising-standards-authority-japan-b1298000.html
Clarke, Josie. “Car firm ad banned for use of racial slur against Japanese.” Evening Standard, 23 Sept. 2026, https://www.standard.co.uk/business/business-news/japanese-advertising-standards-authority-japan-b1298000.html.
Clarke, Josie. “Car firm ad banned for use of racial slur against Japanese.” Evening Standard, September 23, 2026. https://www.standard.co.uk/business/business-news/japanese-advertising-standards-authority-japan-b1298000.html.
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Car import company Jap Car South apologized after the Advertising Standards Authority (ASA) banned its advertisement, finding the name likely to cause serious racial offense due to the use of the word "Jap." The firm claimed it used "Jap" as a shortened form of Japan or Japanese and had not intended any harm. However, the ASA noted that despite no previous complaints in Japan or the UK, the term has been historically derogatory towards Japanese people and carries negative connotations from World War II. Additionally, the ASA criticized an accompanying stylized sun image used in the ad for reinforcing a derogatory reference to Japanese identity and potentially associating it with the Imperial Japanese Army and wartime aggression.