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Darren Rovell details how bad financial advice cost NBA legend Kobe Bryant an easy $23M payday

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Avila, A. (2026, September 23). Darren Rovell details how bad financial advice cost NBA legend Kobe Bryant an easy $23M payday. Fox News. https://www.foxnews.com/outkick-sports/darren-rovell-details-bad-financial-advice-cost-nba-legend-kobe-bryant-easy-23m-payday

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Fox News · collected 2026-09-23 · by Alejandro Avila

Quick Summary

Sports media veteran Darren Rovell discussed his business relationship with NBA legend Kobe Bryant on OutKick's "The Craig Carton Show." Rovell revealed that in 2012, he advised Bryant to invest $8 million for a 10% stake in KRAVE Beef Jerky, which would have netted Bryant an additional $23 million when Hershey bought the company six months later. However, financial advice talked Bryant out of it, leading him instead to invest heavily in BodyArmor, which earned him $444 million upon its acquisition by Coca-Cola.
Written by AI on 2026-09-23, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Darren Rovell revealed on OutKick's "The Craig Carton Show" that Kobe Bryant approached him during media day in 2014 with an unusual business proposition, seeking advice to explore potential investment opportunities. This encounter marked the beginning of their unconventional partnership. Rovell noted Bryant’s intense work ethic, even exchanging texts late at night to discuss ideas. Despite his keen interest and entrepreneurial spirit, poor financial advice cost Bryant a potential $23 million payday from an undisclosed business venture, highlighting the significant impact of such decisions on high-profile athletes' finances.

Written for “Kobe Bryant Financial Losses” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Kobe Bryant Financial Losses
Economy/Business · 1 article(s) covering the same event.

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Signals How these are calculated →

Claims extracted
24
sentences that state something as happening or true
Uncertain
4%
1 of 24 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
69/100
Fox News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-23 · how these are computed

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Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Fox News · 6225 article(s) · 11 correction(s) detected
Running correction rate · 11 correction(s)

Who wrote this

Alejandro Avila
63 article(s) here · 1 carrying a prediction
🔮 "I heard that meetings were held weeks ago to discuss a plan for this scenario, which is unfolding exactly the way it was predicted."
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Also by Alejandro Avila
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Topics

KRAVE Beef Jerky L.A. Lakers NBA OutKick

Subjects

Kobe PERSON · 9× Rovell PERSON · 8× Darren Rovell PERSON · 1× Hershey ORG · 1× KRAVE ORG · 1× Kobe Bryant PERSON · 1× L.A. GPE · 1× Lakers ORG · 1× NBA ORG · 1× OutKick ORG · 1×

Narrative

Appearing on OutKick's "The Craig Carton Show," sports media vet Darren Rovell opened up about the moment the Lakers icon approached him at media day to make an out-of-the-blue pitch: "You know, once a year you interview me on business.
framing: assertive · carried by 1 article(s) · first seen 2026-09-23
🔮 I love business too, haven't done anything, and would love to figure out if there's some business thing we can get into together.

Claims (24 extracted, 1 hedged)

Long before Kobe Bryant built a colossal business empire off the court, he recruited a courtside sports reporter straight off the sidelines. asserted
he → build → sidelines
Appearing on OutKick's "The Craig Carton Show," sports media vet Darren Rovell opened up about the moment the Lakers icon approached him at media day to make an out-of-the-blue pitch: "You know, once a year you interview me on business. asserted
you → appear → business
I think you're one of the smartest guys. asserted
you → think → guys
I love business too, haven't done anything, and would love to figure out if there's some business thing we can get into together. asserted
we → love → anything
Can I have your number? asserted
I → have → number
That encounter launched an unconventional business partnership between Rovell and the NBA legend. asserted
encounter → launch → Rovell
Kobe brought his "Mamba Mentality" straight to business school case studies and investment ideas. asserted
Kobe → bring → studies
And Rovell quickly discovered Kobe’s mind was incapable of idling, even during dead-of-night text exchanges. asserted
mind → discover → exchanges
Every time I responded, even though he was in L.A., there was the dot, dot, dot back. asserted
he → respond → L.A.
same cycling brain, same everything," Rovell shared. asserted
Rovell → share → ?
When Kobe played Rovell one-on-one for his 30th birthday, he refused to let a single shot touch the rim. asserted
shot → play → rim
Rovell asked if he could at least get a shot off, and Kobe shut that down. uncertain
Kobe → ask → that
You are not gonna beat me, so scoring a point is your victory," Rovell recalled Kobe saying to him. asserted
Kobe → go → him
But their defining turning point in business came in 2012 over KRAVE Beef Jerky. asserted
point → come → Jerky
Rovell pitched buying a 10% stake for $8 million at an $80 million valuation. asserted
Rovell → pitch → valuation
Kobe was ready to write the check, but his financial advisoe talked him out of it. asserted
advisoe → write → it
Six months later, Hershey bought KRAVE for $291 million. asserted
Hershey → buy → million
Passing on the deal cost Kobe a staggering $23 million payday. asserted
Passing → pass → payday
Instead of walking away, Kobe realized Rovell had a mind for business. asserted
Rovell → walk → business
"I can't believe this," Kobe told him. asserted
Kobe → believe → him
"I'll put $10 million in your bank account right now. asserted
I → put → account
What are we going into?" asserted
we → go → What
That blank check led straight to BodyArmor. asserted
check → lead → BodyArmor
Kobe poured his cash into the sports drink startup, ultimately netting an astronomical $444 million return when Coca-Cola acquired the brand and cementing the basketball icon as a legitimate venture capital heavyweight. asserted
Cola → pour → heavyweight
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