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Nazi jokes and ‘cum trophies’: meet the Texas gunfluencer who could soon represent Uvalde

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Cite

Pilkington, E. (2026, September 23). Nazi jokes and ‘cum trophies’: meet the Texas gunfluencer who could soon represent Uvalde. The Guardian. https://www.theguardian.com/us-news/2026/sep/23/brandon-herrera-ulvade-congress-race

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Guardian · collected 2026-09-23 · by Ed Pilkington

Quick Summary

Brandon Herrera, a Texas-based gun advocate with nearly 4.27 million YouTube subscribers and over 860 million video views, is emerging as the frontrunner in the race to represent Texas’s congressional district 23 in November's midterm elections. In a controversial video posted shortly after the El Paso Walmart shooting in 2019, which left 23 dead and 22 injured, Herrera argued that using guns rather than explosives limits casualties. This extreme stance has made him a prominent figure among pro-gun advocates but also raised concerns about his candidacy given the district’s proximity to the site of the massacre. If elected, Herrera could influence national gun legislation and represent constituents in the area affected by the El Paso shooting.
Written by AI on 2026-09-23, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Brandon Herrera, a Texas-based gun influencer known as "The AK Guy," recorded a controversial video days after the El Paso Walmart shooting in August 2019. The video, which sparked outrage, began with Herrera expressing his views on mass shootings and their use of firearms. He suggested that these incidents are fortunate because guns allow for easier identification and tracking compared to other methods like car or truck attacks. Despite criticism, Herrera continues to gain influence; he could potentially represent Uvalde in the state legislature, where he has vowed to oppose any new gun safety laws, including raising the age of ownership for AR-15-style weapons from 18 to 21 and "red flag" laws aimed at temporarily removing firearms from individuals posing a threat.

Written for “Texas Gun Influencer Controversy” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Texas Gun Influencer Controversy
Politics · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
126
sentences that state something as happening or true
Uncertain
7%
9 of 126 hedged ("reportedly", "may", "according to")
Leaning
Leans strongly right
of the writing, not the subject · beta estimate
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-23 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 1871 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Ed Pilkington
8 article(s) here · 1 carrying a prediction
🔮 US voters will soon deliver a national verdict on the second presidency of Donald Trump.
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🔮 Her lawyers said that her current condition, and the degree to which she may have been brain damaged through oxygen deprivation, were as yet unknown.
🔮 He opened his video with a warning: what viewers were about to hear might sound “a little harsh”.
🔮 He added: “Without me, she wouldn’t have gotten elected.”
🔮 Donald Trump is proferring a new argument for building his triumphal arch in Washington DC: it will be converted into a “top grade military complex” replete with drone and ammunition storage space and customised sniper facilities on the roof and plaza.
Also by Ed Pilkington
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 8 articles by Ed Pilkington →

Topics

El Paso Oklahoma City Republican Texas Walmart

Subjects

Herrera PERSON · 9× Texas GPE · 5× El Paso GPE · 3× Republican NORP · 3× Walmart ORG · 3× America GPE · 2× Congress ORG · 2× Uvalde GPE · 2× Brandon Herrera PERSON · 1× The AK Guy PERSON · 1×

Narrative

He has vowed to resolutely oppose any new gun safety laws, including raising the age of ownership of an AR-15-style weapon from 18 to 21 or introducing so-called “red flag” laws that allow courts to temporarily remove firearms from people who pose a threat to themselves or others.
framing: assertive · carried by 1 article(s) · first seen 2026-09-23
🔮 He opened his video with a warning: what viewers were about to hear might sound “a little harsh”.

Claims (126 extracted, 9 hedged)

The video begins with Brandon Herrera staring intently into the camera. asserted
Herrera → begin → camera
He is filming himself in a hotel room seated between twin beds, his black hair slicked back and beard neatly trimmed. asserted
beard → film → beds
He is wearing a T-shirt branded with his trademark nickname, “The AK Guy”, above the image of a semi-automatic rifle primed for action. asserted
He → wear → action
Three days earlier, on 3 August 2019, a white nationalist armed with a semi-automatic firearm not dissimilar to the one stamped across Herrera’s chest entered a busy Walmart store in the Texas border city of El Paso and opened fire. asserted
nationalist → arm → fire
Within minutes the shooter had unloaded about 90 rounds, killing 23 people and injuring 22 more. asserted
shooter → unload → 22
With the massacre still dominating headlines, most public figures were limiting themselves to vanilla expressions of “thoughts and prayers”. asserted
figures → dominate → thoughts
He opened his video with a warning: what viewers were about to hear might sound “a little harsh”. uncertain
viewers → open → what
But, he assured them, it was “data driven” and came from “a place of empathy”. asserted
it → assure → empathy
Then he said: “With these terrible mass shootings, you should be really glad that some of these people are using guns to do this … asserted
some → say → this
I think we are fortunate that these people are using guns.” asserted
people → think → guns
Had the perpetrator of the El Paso massacre used a truck, or a fertiliser bomb, the death toll might have been much higher, Herrera opined. uncertain
Herrera → use → truck
He then attempted to back up the argument with statistics: the average victim count in mass shootings is 15; the Oklahoma City bombing killed 168. asserted
bombing → attempt → 168
Such sophistry could not disguise his core argument, however. uncertain
sophistry → disguise → argument
With the blood barely dry on the Walmart floor, Herrera was urging his viewers to celebrate the choice of weapon used in the carnage – a military-style AR-15 semi-automatic rifle. asserted
Herrera → urge → carnage
Herrera, 30, has made a name for himself producing such extreme out-of-the-box pro-gun statements. asserted
Herrera → make → statements
It is what launched him as a prominent “gunfluencer” with 4.27m subscribers to his YouTube channel, where his videos have been viewed almost 860m times. asserted
videos → launch → channel
And now, he is the frontrunner in the race to represent the border district of south-west Texas in November’s midterm elections. asserted
he → represent → elections
Texas’s congressional district 23 is being closely watched as potentially decisive in the battle to control the House of Representatives through Donald Trump’s final two years in the White House. asserted
district → watch → House
Democrats are hoping that such an extreme candidate, even by Texas’s standards, could be vulnerable at the ballot box. uncertain
candidate → hop → box
They aim to flip the seat that has been in Republican hands since 2015. asserted
that → aim → 2015
Should he win the midterm election in Texas’s congressional district 23, Herrera will take what he calls his “second amendment absolutism” to Washington, with possible ramifications for nationwide gun laws and debate. asserted
he → win → laws
It would mean that a Republican committed to loosening America’s already lax gun laws would become the voice in Congress for those who live in the outskirts of El Paso, the city left devastated by that 2019 Walmart mass shooting. asserted
who → mean → shooting
More chillingly still, Herrera would also represent the town of Uvalde where, in May 2022, an 18-year-old former student killed 19 children and two teachers. uncertain
student → represent → children
Should he win, she says, there could be long-lasting consequences. uncertain
she → win → ?
“His idea that somehow we should be grateful that firearms are being used in mass killings is a very cynical ploy to numb people to gun violence, to make them expect it and even accept it. asserted
them → use → it
The more Brandon Herreras we elect to Congress, the more likely that will be our destiny. asserted
that → elect → Congress
Herrera has been presenting himself on the campaign trail as a Trump-endorsed “America First” Republican. asserted
Herrera → present → Republican
He has promised the more than half a million voters scattered across the sprawling, majority-Latino district that he will impose no new taxes, double down on the border crackdown and oppose government funding for abortion. asserted
he → promise → abortion
But it was guns – and specifically the Uvalde school shooting – that brought him into politics. asserted
that → bring → politics
Herrera grew up in a military family in Fayetteville, North Carolina, and dropped out of college to build his own firearms manufacturing business, focusing on the growing market for semi-automatic rifles. asserted
Herrera → grow → rifles
He spent years developing his own spin on the Soviet Kalashnikov rifle, the AK-47. asserted
He → spend → rifle
He scaled up the weapon so that it was capable of taking huge 0.50-caliber cartridges, ammunition developed for Browning heavy machine guns more than a century ago. asserted
it → scale → guns
He called his invention the AK-50, and began marketing it through his company, The AK Guy Inc. Citing frustrations with state-wide Covid restrictions, Herrera relocated the company to San Antonio, Texas, in 2020. asserted
Herrera → call → 2020
Two years later, Uvalde became the site of one of the worst school shootings in American history. asserted
Uvalde → become → history
The massacre lasted 77 minutes, the shooter killing his victims at close range as police held back for more than an hour before they finally broke into the classroom and killed him. asserted
they → last → him
Riding the ensuing wave of revulsion, Joe Biden signed into law the Bipartisan Safer Communities Act, which strengthened background checks for buyers under 21 and tightened restrictions on firearm possession for some domestic-abuse offenders. asserted
which → rid → offenders
Eric Ruben, an expert on gun policy at the SMU Dedman school of law in Dallas, Texas, says that Uvalde “jolted Congress into passing its first major piece of gun safety legislation in a quarter of a century”. asserted
Uvalde → say → century
Furious that Tony Gonzales, the Republican congressman representing Uvalde, had backed Biden’s Bipartisan Safer Communities Act, Herrera decided to challenge him for his seat. asserted
Herrera → represent → seat
“If you vote against our interests, if you vote against gun rights,” he warned Gonzales in 2024, “we will primary you, and we will take your fucking job. asserted
we → vote → job
” He did challenge Gonzales that year, losing to the incumbent narrowly, and was repeating the effort this April when Gonzales abruptly resigned from Congress in a sex scandal. asserted
Gonzales → challenge → scandal
…and 86 more, not listed.
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