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Kogan CEO blasts WFH as 'w***ing-from-home' and takes a savage swipe at employees who avoid the office: 'You don't want them'

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Cite

Wong, B. (2026, September 24). Kogan CEO blasts WFH as 'w***ing-from-home' and takes a savage swipe at employees who avoid the office: 'You don't want them'. Daily Mail. https://www.dailymail.com/news/article-16155883/Kogan-CEO-wfh-work-home-debate.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Daily Mail · collected 2026-09-24 · by Burney Wong

Quick Summary

Ruslan Kogan, CEO of Kogan.com, criticized work-from-home policies in an Instagram video, referring to it as "w***ing from home" and suggesting that those who strongly prefer remote work may not be the most productive employees. He argued that such policies can hinder career development for young professionals by limiting face-to-face interactions and informal learning opportunities at the office.
Written by AI on 2026-09-24, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Ruslan Kogan, CEO of Kogan.com, criticized employees who prefer working from home by calling it "w***ing-from-home" in an Instagram video. He claimed that those insisting on remote work are often not the most productive or engaged workers and suggested that organizations would be better off without them. In contrast, he highlighted that highly effective employees typically do not mind where they work as long as there is some flexibility. Kogan expressed frustration over young professionals missing out on important workplace interactions and learning opportunities by avoiding office environments. Some Australians agreed with his stance, while others did not comment further due to the article's truncation.

Written for “WFH Criticism CEO” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 WFH Criticism CEO
Politics · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
23
sentences that state something as happening or true
Uncertain
0%
0 of 23 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
69/100
Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-24 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Daily Mail · 9239 article(s) · 22 correction(s) detected
Running correction rate · 22 correction(s)

Who wrote this

Burney Wong
51 article(s) here · 1 carrying a prediction
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Also by Burney Wong
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 51 articles by Burney Wong →

Topics

Aussies Daily Mail Google Instagram Kogan.com

Subjects

Kogan PERSON · 6× Aussies NORP · 2× Kogan.com ORG · 2× Ruslan Kogan PERSON · 2× Daily Mail ORG · 1× Google ORG · 1× Instagram ORG · 1×

Narrative

Ruslan Kogan, founder of online retailer Kogan.com, said only a certain type of worker insisted on not coming into the office Some Aussies agreed with Mr Kogan, saying they believed it was better to work in the office (stock image) 'I remember as a graduate, going into meetings, watching others, learning, taking it all in, asking questions, interacting with various departments, having incidental conversations around the office, trying to be seen and trying to be engaged,' he said.
framing: assertive · carried by 1 article(s) · first seen 2026-09-24
🔮 'So true, especially as an English as a second language graduate, I learned so much just being there, engaging in conversations, and getting into the rooms I wouldn’t have otherwise been invited,' a second said.

Claims (23 extracted, 0 hedged)

- See more Daily Mail on Google - save us as a Preferred Source The chief executive officer of a multi-million dollar company has blasted employees who work-from-home, labelling the concept 'w***ing from home'. Ruslan Kogan, founder of online retailer Kogan.com, said only a certain type of worker insisted on not coming into the office. 'Those for whom working from home is so important are typically the people you don't want working from home,' he said in an Instagram video. asserted
he → see → video
'You probably don't even want them at your organisation.' asserted
You → want → organisation
The 43-year-old said the best type of employees were the complete opposite. asserted
type → say → employees
'The people who are the most productive, the most engaged are typically those that don't really care where they're working from,' Mr Kogan said. asserted
Kogan → care → where
'They don't mind a bit of flexibility every now and then, but they don't really care that much about work from home.' asserted
they → mind → home
Mr Kogan said the working from home debate frustrated him because he believed young people and graduates were missing out on valuable workplace experience. asserted
people → say → experience
Ruslan Kogan, founder of online retailer Kogan.com, said only a certain type of worker insisted on not coming into the office Some Aussies agreed with Mr Kogan, saying they believed it was better to work in the office (stock image) 'I remember as a graduate, going into meetings, watching others, learning, taking it all in, asking questions, interacting with various departments, having incidental conversations around the office, trying to be seen and trying to be engaged,' he said. asserted
he → say → office
'You can't do that by clicking a video call link every now and then, so it's really hurting graduates and young recruits in organisations, the people that are the future of the country. asserted
that → do → country
Some Aussies agreed with Mr Kogan, saying they believed it was better to work in the office. asserted
it → agree → office
'I loathe working from home personally because I feel so unproductive and at the end of the day, I always regret not going into the office. asserted
I → loathe → office
In the office, I smash it,' one said. asserted
one → smash → it
'So true, especially as an English as a second language graduate, I learned so much just being there, engaging in conversations, and getting into the rooms I wouldn’t have otherwise been invited,' a second said. asserted
second → learn → rooms
One of the main benefits of kids going to school, outside of the formal education, is to develop social skills by interacting and being around other people. asserted
kids → go → people
Work places are no different,' another added. asserted
another → add → ?
Others disagreed with Mr Kogan, arguing working-from-home made life easier. asserted
life → disagree → home
I put in 50 days of overtime that I'm not paid for,' one said. asserted
one → put → that
Mr Kogan said the working from home debate frustrated him because he believed young people and graduates were missing out on valuable workplace experience ' asserted
people → say → experience
If I had to spend two hours travelling every day it would not be possible. asserted
it → have → hours
'Working from home allows me to do things during the day, so I can do overtime without worrying that I should be doing other things. asserted
I → work → things
'I think younger workers are more concerned with being effective in their job instead of performative in regards to office politics,' a second said. asserted
second → think → politics
'Would you prefer someone who’s highly skilled and effective or someone who walks around the office having conversations and trying to be seen?' asserted
who → prefer → conversations
'There is no argument about it, work from home works,' a third said. asserted
third → be → home
'I never take sick days because I’m always on even when sick!' asserted
I → take → days
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