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Why 2009 was the greatest year in travel history

Read the original at The Sydney Morning Herald ↗
Cite

Marshall, P. (2026, September 24). Why 2009 was the greatest year in travel history. The Sydney Morning Herald. https://www.smh.com.au/traveller/reviews-and-advice/why-2009-was-the-greatest-year-in-travel-history-20260925-p60z1o.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-09-24 · by Paul Marshall

Quick Summary

This article is an opinion piece that argues why 2009 was the best year in travel history. The author contrasts this period with today's era of smartphones and social media, emphasizing how technology has both helped and hindered the experience of traveling. Specifically, the text highlights how the lack of constant internet connectivity and social media platforms like Instagram allowed travelers to fully immerse themselves in their experiences without feeling pressured to document every moment for others online. The piece encourages readers to emulate the travel style of 2009 by disconnecting from digital distractions during trips.
Written by AI on 2026-09-24, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In 2009, travel historian Paul Marshall argues this was the greatest period for traveling. He contrasts it with today’s era marked by social media issues like Facebook's impact on democracy and Netflix streaming services. Back then, Donald Trump hosted a bikini contest show rather than presidential campaigns, Instagram didn’t exist, and people were mailing DVDs through Netflix subscriptions. Despite economic uncertainty from the financial crisis, 2009 offered travel benefits without today’s technological drawbacks, such as social media interference or security concerns like frequent plane hijackings in earlier decades.

Written for “Travel History Highlights 2009” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Travel History Highlights 2009
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 16% of its claims. Each row says how that neighbour differs.
New York Post
Hedges 0 of 18 claims Outlet record 66/100
“Article A is a reflective piece on the year 2009 as a great period in travel history, while Article B discusses current trends and rankings from a recent report about tourism in 2025.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
119
sentences that state something as happening or true
Uncertain
16%
19 of 119 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-24 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5927 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Paul Marshall
6 article(s) here · 1 carrying a prediction
🔮 And while this might sound like fun to some (it was), the bill that you get at the end of the night is less amusing.
🔮 It would be easy to chalk up our enthusiasm to the usual tropes.
🔮 A few tourists check their phones to see if they’re in the right place and a street food vendor looks bored as she casually slaps together a meal that would be haute cuisine in any other part of the world but in Vietnam, you get it for less than a buck.
🔮 It was all the time I could get off work, I protested, and while, yes, this trip was only for two weeks, the last time I was in Thailand I stayed there for months.
🔮 It might not sound like it, but this was the backdrop to the beginning of the greatest period in travel history: the year 2009.
2026-09-24 · assertive framing · Why 2009 was the greatest year in travel history
🔮 It’s not the most financially sensible move of my career but I’d rather experience somewhere as most people would – at my own expense, without the obligation and expectations of the media tour.
Also by Paul Marshall
This serendipitous bike ride forever changed how I travel
2026-10-19 · The Sydney Morning Herald
They say be a traveller, not a tourist. I say be neither
2026-10-08 · The Sydney Morning Herald
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 6 articles by Paul Marshall →

Topics

Facebook Instagram Japan Netflix Vienna

Subjects

Instagram ORG · 5× Japan GPE · 2× Donald Trump PERSON · 1× Facebook ORG · 1× Michael Gebicki PERSON · 1× Netflix ORG · 1× Traveller ORG · 1× Vienna GPE · 1×

Narrative

I want you to cast your minds back to a time when Donald Trump was still the host of a bikini contest, Netflix was mailing you DVDs, the financial crisis had rendered you borderline unemployable and Instagram hadn’t been invented; a time when we were still poking each other on Facebook, a platform used for hooking up with people, not destabilising democracy.
framing: assertive · carried by 1 article(s) · first seen 2026-09-24
🔮 It might not sound like it, but this was the backdrop to the beginning of the greatest period in travel history: the year 2009.
2026-09-24 · The Sydney Morning Herald
Why 2009 was the greatest year in travel history · assertive framing

Claims (119 extracted, 19 hedged)

I want you to cast your minds back to a time when Donald Trump was still the host of a bikini contest, Netflix was mailing you DVDs, the financial crisis had rendered you borderline unemployable and Instagram hadn’t been invented; a time when we were still poking each other on Facebook, a platform used for hooking up with people, not destabilising democracy. asserted
we → want → democracy
It might not sound like it, but this was the backdrop to the beginning of the greatest period in travel history: the year 2009. uncertain
this → sound → history
Of course, it’s a bold claim to say that something is the greatest of anything, unless that something is a beer in Japan. uncertain
something → ’ → Japan
And, while I’m sure people glorify the Before Sunrise romance of travel in the ’90s, or smoking on planes in the ’70s, those planes also got hijacked way more often. asserted
planes → ’m → 70s
And if I hooked up with the love of my life, agreeing to meet them at a train station in Vienna in six months’ time, I’d say that was a wildly impractical way to start a relationship. asserted
that → hook → relationship
This is what made 2009 such an incredible year in the history of travel. asserted
2009 → make → travel
Not the lack of plane hijackings (although that certainly helped), but the fact that it had the benefits of technology, before technology got around to killing the benefits of analogue travel. asserted
technology → help → travel
Even with infinite access to information, it still felt like we were discovering something about the world, as opposed to walking through it in secondhand shoes. asserted
we → feel → shoes
With that in mind, I want you to come with me on a journey back to the halcyon days when guidebooks and online booking platforms coexisted in perfect harmony. asserted
guidebooks → want → harmony
It might be a vanished era, but uncertain
It → vanish → ?
with the magic it left behind, you can still relive the joy of travelling like it’s 2009. asserted
it → leave → travelling
Instagram didn’t yet exist When reaching for this tree, it’s best to start with the lowest-hanging branch; 2009 was the year before Instagram started. asserted
Instagram → exist → branch
I’m not going to say Instagram ruined travel, but it did dramatically expand the audience to our trips. asserted
it → go → trips
It became all too easy to share our journeys and reap the delicious dopamine of likes and followers. asserted
It → become → likes
No longer were we lugging around Kodachrome slides in our rucksacks, nor did we have to waste hours at internet cafes uploading photos on dodgy connections. asserted
we → lug → connections
Phones made it instantaneous, filters made it polished, and what was supposed to be a memory became a piece of content. asserted
supposed → make → content
Instagram was the grease on a slippery slope, and we’ve been sliding down it ever since. asserted
we → slide → it
It destroyed our ability to be present in the moment when we travel – we’ve become so concerned with capturing and sharing it, we’ve forgotten how to enjoy the moments themselves. asserted
we → destroy → moments
How to travel like it’s 2009 Ditch social media, even if it’s only for your trip. asserted
it → travel → trip
I did for years, until the Tripologist (aka Michael Gebicki) told me it was career suicide (far be it from me to argue with his wisdom). asserted
it → do → wisdom
My time away from social media was blessed. asserted
time → bless → media
I stopped caring about what other people did or thought and focused only on what was in front of me. asserted
what → stop → me
Booking platforms existed but weren’t ubiquitous I only booked one hotel in 2009, and it took me a solid hour of stumbling around Shinjuku Station to try to find it. asserted
it → exist → it
At one point, I was so spun out, I pulled up at a konbini, grabbed a beer and a fluffy egg sando, and entertained the thought of camping there for the night. asserted
I → spin → night
To compare, when I was travelling around South-East Asia that same year, I didn’t book a single thing and spent many joyful afternoons walking up and down beaches in search of the cheapest guesthouse I could find. uncertain
I → compare → guesthouse
It was a golden age for the romance of spontaneity and the convenience of technology, when you could comfortably book hotels online in Japan (and be fairly certain of how to find them), but didn’t have to book a single thing in places such as Thailand. uncertain
you → book → Thailand
There were still hundreds of family-run guesthouses that didn’t even have Wi-Fi, let alone a profile on booking.com or Airbnb. asserted
that → be → booking.com
How to travel like it’s 2009 There are still places in Thailand you can turn up to with no plans, and nothing booked. asserted
you → travel → plans
My favourite is Koh Phayam where, despite a growing presence on online booking platforms, a number of bungalows are the kind you find with your feet, not your fingers. asserted
you → grow → feet
Applying for jobs in 2009 was wild. asserted
Applying → apply → 2009
Employers would straight-up tell you they were going to pay you next to nothing, treat you like dirt and, if you didn’t want the job, that would be fine, because 10 other people would jump at the opportunity. asserted
people → tell → opportunity
In the face of this, travel seemed like a pretty good alternative. asserted
travel → seem → alternative
Those one-off cash payments, the ones that were meant to stimulate the Australian economy during the Global Financial Crisis. asserted
that → mean → Crisis
Well, I used mine to stimulate an economy, alright, but it wasn’t the Australian one; I took that money to South-East Asia and stretched it as far as it could go. uncertain
it → use → it
But it wasn’t just the free money that made this such a good time to travel. asserted
that → make → ?
The downturn was global, flights were reduced and it was the worst year for travel numbers this side of the century (COVID excluded). asserted
it → reduce → century
If you were lucky enough – or willing to go into debt – you could experience what it feels like to travel when tourist economies are cheering your arrival, not lamenting your presence. uncertain
economies → go → presence
How to travel like it’s 2009 asserted
it → travel → ?
I’m not in a financial position to cut you a cheque for 900 dollarydoos, but I can suggest avoiding destinations such as Bali and Barcelona, and travelling to places such as Fukushima, where tourists are considered a blessing, not a burden. asserted
tourists → ’m → Fukushima
Digital connections didn’t come at the expense of physical ones To save a few bucks, I’ve recently gone back to staying in hostels. asserted
I → come → hostels
…and 79 more, not listed.
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