An Arizona man looking for a used golf cart at a local charity shop left with a rare 1950s diving watch that earned him more than $35,000.
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that → look → 35,000
Zach Norris bought the vintage LeCoultre Deep Sea Alarm for $5.99 after finding it face down in a basket of battery-powered watches at a Goodwill store in Phoenix.
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it → buy → Phoenix
Days later, he gave the watch to a well-known collector in California and received $35,000 in cash plus his personal dream watch, an Omega Speedmaster Professional.
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he → give → cash
The deal turned an ordinary thrift store trip into a life-changing windfall, giving Norris the money he needed for his upcoming wedding.
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he → turn → wedding
According to detailed reporting by watch publication Hodinkee, Norris knew the LeCoultre name because of his interest in vintage watches.
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Norris → accord → watches
However, he initially did not realize how rare the watch was or how much it was worth.
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it → realize → ?
Uncovering a horological rarity
The watch Norris found in the store's bin on West Thunderbird Road was a LeCoultre Deep Sea Alarm from around 1959.
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Norris → uncover → 1959
Swiss company Jaeger-LeCoultre made fewer than 1,000 examples of this model for the American market.
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LeCoultre → make → market
The watches were marked simply "LeCoultre" to meet United States import rules at the time.
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watches → mark → time
The reference 857 was also historically important because it was one of the first diving watches with an internal mechanical alarm that warned divers when it was time to return to the surface.
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it → warn → surface
Goodwill had priced the watch at just $5.99, placing it among ordinary discarded items.
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Goodwill → price → items
Norris bought it immediately.
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Norris → buy → it
He told local news station KTVK that he was so careful with the watch that he hardly wanted the cashier to touch it during checkout.
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cashier → tell → checkout
"Sometimes they just miss it, they don't know," Norris told KTVK, explaining how such a valuable watch ended up in a bargain bin.
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watch → miss → bin
"It's not a very fancy-looking piece.
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It → look → ?
You have to know what it is."
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it → have → ?
After taking the watch home, Norris posted photos of his $5.99 find in a vintage watch group on Facebook.
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Norris → take → Facebook
The post quickly spread through the watch community and attracted interest from collectors around the world.
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post → spread → world
To check whether the watch was genuine, Norris took it to Oliver Smith Jeweler, an authorized Jaeger-LeCoultre retailer in Scottsdale, Arizona.
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Norris → check → Scottsdale
A local watchmaker opened the caseback and confirmed that it contained a genuine and clean LeCoultre K815 mechanical movement.
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it → open → movement
Although the hour hand had some minor cosmetic wear, the watch still had its original, unpolished case and a well-preserved aluminum bezel.
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watch → have → case
The internal alarm also still worked, vibrating and making a sound as it was designed to do.
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it → work → sound
Hodinkee editor Eric Wind contacted Norris directly and advised him about the watch's real market value, helping ensure that the lucky buyer would not be taken advantage of by dealers looking for a quick profit.
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buyer → contact → profit
Closing a life changing transaction
Private buyers quickly began making offers, but one deal stood out.
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deal → close → offers
Eric Ku, a well-known vintage watch dealer and collector based in California, offered Norris more than $35,000 for the watch.
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Ku → know → watch
Ku already had a nearly perfect example of the LeCoultre Deep Sea Alarm.
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Ku → have → Alarm
However, he wanted an original watch in honest condition that he could wear regularly without worrying about damaging a museum-quality example.
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he → want → example
Norris accepted the deal with two conditions.
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Norris → accept → conditions
The package had to include an Omega Speedmaster Professional, and he wanted to deliver the LeCoultre himself instead of sending it through the mail.
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he → have → mail
Norris flew to the San Francisco area and personally handed the watch to Ku.
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Norris → fly → Ku
In return, he received the cash payment and the Omega Speedmaster.
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he → receive → payment
The money helped pay for his wedding to his fiancée, Leandra Knudson.
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money → help → fiancée
Norris also gave part of his profits back to Goodwill.
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Norris → give → Goodwill