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In 2015, a US man paid $5.99 for a watch; after it was confirmed authentic, he sold it for $35,000

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TOI World Desk. (2026, September 24). In 2015, a US man paid $5.99 for a watch; after it was confirmed authentic, he sold it for $35,000. Times of India. https://timesofindia.indiatimes.com/world/us/in-2015-a-phoenix-man-paid-5-99-for-a-lecoultre-deep-sea-alarm-at-goodwill-after-experts-confirmed-it-was-authentic-he-sold-the-rare-watch-days-later-for-more-than-35000/articleshow/134469347.cms

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Times of India · collected 2026-09-24 · by TOI World Desk

Quick Summary

In 2015, Zach Norris purchased a rare 1950s LeCoultre Deep Sea Alarm diving watch from a Goodwill store in Phoenix for just $5.99. After authenticating its value through a local jeweler and watch community, Norris sold it to vintage watch collector Eric Ku for over $35,000 cash plus an Omega Speedmaster Professional. The article highlights how Norris’s knowledge of vintage watches led him to identify the historical significance and rarity of the piece despite its unassuming appearance in a charity shop bin.
Written by AI on 2026-09-24, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In 2015, an Arizona man named Zach Norris found a rare vintage watch while browsing through a basket of battery-powered watches at a Goodwill store in Phoenix for a mere $5.99. The watch turned out to be a LeCoultre Deep Sea Alarm from around 1959, one of fewer than 1,000 made by Swiss company Jaeger-LeCoultre for the American market. After learning about its true value from a collector and the Hodinkee editor Eric Wind, Norris sold the watch for $35,000 in cash plus an Omega Speedmaster Professional wristwatch. This unexpected discovery transformed his ordinary thrift store trip into a life-changing event, providing him with financial security needed for his upcoming wedding.

Written for “Watch Scam Revealed” on 2026-10-31, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Watch Scam Revealed
Other · 1 article(s) covering the same event.

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Claims extracted
33
sentences that state something as happening or true
Uncertain
6%
2 of 33 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
59/100
Times of India's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-24 · how these are computed

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Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Times of India · 3798 article(s) · 2 correction(s) detected
Running correction rate · 2 correction(s)

Who wrote this

TOI World Desk
1247 article(s) here · 1 carrying a prediction
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Topics

Arizona California Goodwill Hodinkee LeCoultre

Subjects

Norris PERSON · 11× LeCoultre ORG · 4× Goodwill ORG · 3× Arizona GPE · 2× California GPE · 2× Hodinkee ORG · 2× Jaeger-LeCoultre ORG · 2× KTVK ORG · 2× Phoenix GPE · 1× Zach Norris PERSON · 1×

Narrative

Hodinkee editor Eric Wind contacted Norris directly and advised him about the watch's real market value, helping ensure that the lucky buyer would not be taken advantage of by dealers looking for a quick profit.
framing: assertive · carried by 1 article(s) · first seen 2026-09-24
🔮 Zach Norris bought the vintage LeCoultre Deep Sea Alarm for $5.99 after finding it face down in a basket of battery-powered watches at a Goodwill store in Phoenix.

Claims (33 extracted, 2 hedged)

An Arizona man looking for a used golf cart at a local charity shop left with a rare 1950s diving watch that earned him more than $35,000. asserted
that → look → 35,000
Zach Norris bought the vintage LeCoultre Deep Sea Alarm for $5.99 after finding it face down in a basket of battery-powered watches at a Goodwill store in Phoenix. asserted
it → buy → Phoenix
Days later, he gave the watch to a well-known collector in California and received $35,000 in cash plus his personal dream watch, an Omega Speedmaster Professional. asserted
he → give → cash
The deal turned an ordinary thrift store trip into a life-changing windfall, giving Norris the money he needed for his upcoming wedding. asserted
he → turn → wedding
According to detailed reporting by watch publication Hodinkee, Norris knew the LeCoultre name because of his interest in vintage watches. uncertain
Norris → accord → watches
However, he initially did not realize how rare the watch was or how much it was worth. asserted
it → realize → ?
Uncovering a horological rarity The watch Norris found in the store's bin on West Thunderbird Road was a LeCoultre Deep Sea Alarm from around 1959. asserted
Norris → uncover → 1959
Swiss company Jaeger-LeCoultre made fewer than 1,000 examples of this model for the American market. asserted
LeCoultre → make → market
The watches were marked simply "LeCoultre" to meet United States import rules at the time. asserted
watches → mark → time
The reference 857 was also historically important because it was one of the first diving watches with an internal mechanical alarm that warned divers when it was time to return to the surface. asserted
it → warn → surface
Goodwill had priced the watch at just $5.99, placing it among ordinary discarded items. asserted
Goodwill → price → items
Norris bought it immediately. asserted
Norris → buy → it
He told local news station KTVK that he was so careful with the watch that he hardly wanted the cashier to touch it during checkout. asserted
cashier → tell → checkout
"Sometimes they just miss it, they don't know," Norris told KTVK, explaining how such a valuable watch ended up in a bargain bin. asserted
watch → miss → bin
"It's not a very fancy-looking piece. asserted
It → look → ?
You have to know what it is." asserted
it → have → ?
After taking the watch home, Norris posted photos of his $5.99 find in a vintage watch group on Facebook. asserted
Norris → take → Facebook
The post quickly spread through the watch community and attracted interest from collectors around the world. asserted
post → spread → world
To check whether the watch was genuine, Norris took it to Oliver Smith Jeweler, an authorized Jaeger-LeCoultre retailer in Scottsdale, Arizona. asserted
Norris → check → Scottsdale
A local watchmaker opened the caseback and confirmed that it contained a genuine and clean LeCoultre K815 mechanical movement. asserted
it → open → movement
Although the hour hand had some minor cosmetic wear, the watch still had its original, unpolished case and a well-preserved aluminum bezel. asserted
watch → have → case
The internal alarm also still worked, vibrating and making a sound as it was designed to do. asserted
it → work → sound
Hodinkee editor Eric Wind contacted Norris directly and advised him about the watch's real market value, helping ensure that the lucky buyer would not be taken advantage of by dealers looking for a quick profit. asserted
buyer → contact → profit
Closing a life changing transaction Private buyers quickly began making offers, but one deal stood out. asserted
deal → close → offers
Eric Ku, a well-known vintage watch dealer and collector based in California, offered Norris more than $35,000 for the watch. asserted
Ku → know → watch
Ku already had a nearly perfect example of the LeCoultre Deep Sea Alarm. asserted
Ku → have → Alarm
However, he wanted an original watch in honest condition that he could wear regularly without worrying about damaging a museum-quality example. uncertain
he → want → example
Norris accepted the deal with two conditions. asserted
Norris → accept → conditions
The package had to include an Omega Speedmaster Professional, and he wanted to deliver the LeCoultre himself instead of sending it through the mail. asserted
he → have → mail
Norris flew to the San Francisco area and personally handed the watch to Ku. asserted
Norris → fly → Ku
In return, he received the cash payment and the Omega Speedmaster. asserted
he → receive → payment
The money helped pay for his wedding to his fiancée, Leandra Knudson. asserted
money → help → fiancée
Norris also gave part of his profits back to Goodwill. asserted
Norris → give → Goodwill
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