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Megyn Kelly sticks up for Sydney Sweeney amid backlash to risqué ads, blames furor on GOP ties

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Zilber, A. (2026, September 24). Megyn Kelly sticks up for Sydney Sweeney amid backlash to risqué ads, blames furor on GOP ties. New York Post. https://nypost.com/2026/09/24/media/megyn-kelly-sticks-up-for-sydney-sweeney-amid-backlash-to-risque-ads-blames-furor-on-gop-ties/

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New York Post · collected 2026-09-24 · by Ariel Zilber

Quick Summary

Megyn Kelly defended Sydney Sweeney against criticism for a provocative sports prediction-market ad campaign that launched on September 9, arguing the backlash is politically motivated because Sweeney is registered as a Republican. Kelly criticized critics who accused Sweeney of presenting an unrealistic image of women in sports and suggested they are applying a double standard to female sexuality.
Written by AI on 2026-09-24, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Megyn Kelly defended Sydney Sweeney against backlash for a risqué ad campaign for Novig’s "Just Sports" prediction market, which launched on September 9. Kelly argued that the use of attractive women to sell sports-related products is not new or controversial and suggested that Sweeney's Republican affiliation was behind the criticism. The ads feature Sweeney provocatively dressed in just sports equipment and have drawn ire from some social media users. Sweeney, who appears to be a strategic partner and equity holder at Novig, stated she was involved creatively from the start and takes pride in not just putting her face on products. Kelly's comments highlight how political affiliations might influence public reactions to celebrity endorsements.

Written for “Megyn Kelly Defends Sydney Sweeney” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Megyn Kelly Defends Sydney Sweeney
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 5% of its claims. Each row says how that neighbour differs.
Fox News
⚖️ Leans strongly right Hedges 2 of 36 claims Outlet record 69/100
“While both articles discuss backlash against Sydney Sweeney and mention her political affiliation, they describe different aspects of media coverage and criticism.”
Fox News
Hedges 0 of 46 claims Outlet record 69/100
“The articles discuss different individuals defending Sydney Sweeney at different times.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
22
sentences that state something as happening or true
Uncertain
5%
1 of 22 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-24 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15765 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Ariel Zilber
80 article(s) here · 1 carrying a prediction
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🔮 Another poster at the same location estimated the crowd at “maybe 130 people” and said store staff had warned shoppers there were “very few units” available.
Also by Ariel Zilber
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 80 articles by Ariel Zilber →

Topics

America American Eagle’s Morning Report Novig Republican

Subjects

Kelly PERSON · 9× Sweeney PERSON · 4× Sydney Sweeney PERSON · 4× Novig ORG · 2× Republican NORP · 2× American Eagle’s ORG · 1× Hunt PERSON · 1× Kramer PERSON · 1× Megyn Kelly PERSON · 1× Sydney Sweeney’s PERSON · 1×

Narrative

“Men tend to like sports and beer and sexy women, and this is not particularly controversial — until now, until this year, until Sydney Sweeney is the woman, I guess, who is a registered Republican and did the controversial jeans ad, so she must be punished.”
framing: assertive · carried by 1 article(s) · first seen 2026-09-24
🔮 “It would it would like be a tragedy if that woman didn’t occasionally show off that body,” Kelly said.

Claims (22 extracted, 1 hedged)

Megyn Kelly ripped the backlash against Sydney Sweeney’s racy new sports prediction-market ad — arguing the actress is being singled out because she is a registered Republican. asserted
she → rip → ad
“Since the dawn of time, we’ve been selling sports to men by using sexy women in ads that air during the sporting events, in the bars where they watch the sporting events, in products around the sporting events,” Kelly said. asserted
Kelly → sell → events
“Men tend to like sports and beer and sexy women, and this is not particularly controversial — until now, until this year, until Sydney Sweeney is the woman, I guess, who is a registered Republican and did the controversial jeans ad, so she must be punished.” asserted
she → tend → ad
Kelly was referring to American Eagle’s recent “Sydney Sweeney has great jeans” ad campaign, which drew criticism from wokesters. asserted
which → refer → wokesters
In the latest ad campaign, the 29-year-old “Euphoria” star appears seductively covered just by sporting equipment in Novig’s “Just Sports” campaign, which launched Sept. 9. asserted
which → cover → campaign
Sweeney is a strategic partner and equity holder in the Novig, according to the company. uncertain
Sweeney → accord → company
She has said she was involved in creative discussions from the beginning and that she does not like to “just put my face on something.” asserted
she → say → something
Kramer posted a highlight reel of herself competing with the message, “I don’t know what Sydney Sweeney was doing, but this is what a woman in sports looks like.” asserted
woman → post → sports
Hunt similarly pushed back on the ad after competing, saying, “Muscles, hard work, sweat, blood, tears.” asserted
Hunt → push → tears
Kelly said those criticisms were aimed at a message Sweeney never actually delivered. asserted
Sweeney → say → message
“She never purported to be a woman in sports,” Kelly said. asserted
Kelly → purport → sports
“She never said this is what a woman in sports looks like.” asserted
woman → say → sports
“She just said, ‘Sports. asserted
She → say → Sports
Kelly’s guest Emily Jashinsky agreed, saying critics were making “an incredible stretch” by suggesting the campaign presented Sweeney as an idealized female athlete. asserted
campaign → agree → athlete
“If the ad had said, ‘This is what a real female athlete looks like,’ and it’s Sydney Sweeney, like, airbrushed, looking beautiful, like she hasn’t sweat at all, that’s different,” Jashinsky said. asserted
Jashinsky → say → what
Kelly also defended Sweeney’s decision to show off her body, accusing some critics of applying a double standard to female sexuality. asserted
Kelly → defend → sexuality
“It would it would like be a tragedy if that woman didn’t occasionally show off that body,” Kelly said. asserted
Kelly → show → body
Start your day with all you need to know Morning Report delivers the latest news, videos, photos and more. asserted
Report → start → news
“If I look like that, I’d be doing nude ads too.” asserted
I → look → ads
“They’re so judgy about a gorgeous woman who wants to show it,” she added. asserted
she → ’re → it
Kelly then returned to her theory that politics is driving at least some of the hostility toward the actress. asserted
politics → return → actress
“When you have that person emerge in 2026, almost 2027, America, she has to be shamed,” Kelly said. asserted
Kelly → have → 2026
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