The Aporia
Zilber, A. (2026, September 24). Megyn Kelly sticks up for Sydney Sweeney amid backlash to risqué ads, blames furor on GOP ties. New York Post. https://nypost.com/2026/09/24/media/megyn-kelly-sticks-up-for-sydney-sweeney-amid-backlash-to-risque-ads-blames-furor-on-gop-ties/
Zilber, Ariel. “Megyn Kelly sticks up for Sydney Sweeney amid backlash to risqué ads, blames furor on GOP ties.” New York Post, 24 Sept. 2026, https://nypost.com/2026/09/24/media/megyn-kelly-sticks-up-for-sydney-sweeney-amid-backlash-to-risque-ads-blames-furor-on-gop-ties/.
Zilber, Ariel. “Megyn Kelly sticks up for Sydney Sweeney amid backlash to risqué ads, blames furor on GOP ties.” New York Post, September 24, 2026. https://nypost.com/2026/09/24/media/megyn-kelly-sticks-up-for-sydney-sweeney-amid-backlash-to-risque-ads-blames-furor-on-gop-ties/.
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Megyn Kelly defended Sydney Sweeney against backlash for a risqué ad campaign for Novig’s "Just Sports" prediction market, which launched on September 9. Kelly argued that the use of attractive women to sell sports-related products is not new or controversial and suggested that Sweeney's Republican affiliation was behind the criticism. The ads feature Sweeney provocatively dressed in just sports equipment and have drawn ire from some social media users. Sweeney, who appears to be a strategic partner and equity holder at Novig, stated she was involved creatively from the start and takes pride in not just putting her face on products. Kelly's comments highlight how political affiliations might influence public reactions to celebrity endorsements.