The Aporia · 10% of people ‘may trust caller claiming to be bank if they sound professional’

10% of people ‘may trust caller claiming to be bank if they sound professional’

Read the original at Evening Standard ↗

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Shaw, V. (2026, September 24). 10% of people ‘may trust caller claiming to be bank if they sound professional’. Evening Standard. https://www.standard.co.uk/business/money/nationwide-lisa-riley-nationwide-building-society-b1298327.html

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Quick Summary

A survey conducted by Nationwide and Censuswide found that one in seven people have given personal information to imposters before realizing they were not legitimate. Notably, 10% of participants said they would be likely to trust a caller pretending to be from their bank if the person sounded professional. Other factors considered trustworthy included knowing the individual's full name (14%) and date of birth (13%), details that criminals might obtain through other fraudulent means. Annya Burskys, head of fraud operations at Nationwide, warns about the sophistication of scams and advises people to be cautious with personal information and to question unexpected communications from financial institutions.

Written by AI on 2026-09-25, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

A survey indicates that around 15% of people have shared personal information with someone before realizing the interaction was fraudulent. When asked about trusting an unexpected call from their bank, 10% said they would trust if the caller sounded professional, while 14% and 13% respectively would trust based on the caller knowing their full name or date of birth. Nationwide, a UK building society, reported that the average loss due to impersonation scams is nearly £2,200. Annya Burskys from Nationwide highlighted how scammers use sophisticated techniques to make fraudulent calls appear genuine by disguising them as trusted organizations and using personal details to gain trust or pressure victims into quick actions.

Written for “Scam Caller Trust Survey” on 2026-10-30, grounded in this article and the 0 other(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 24% of its claims. Each row says how that neighbour differs.

Men who posed as bank staff to defraud pensioners to be sentenced in November Different event

Evening Standard

Hedges 0 of 24 claims Outlet record 65/100

“Article A discusses survey findings about people's susceptibility to impersonation scams, while Article B reports on a court case involving men who conducted such scams.”

Signals How these are calculated →

Claims extracted

sentences that state something as happening or true

Uncertain

24%

4 of 17 hedged ("reportedly", "may", "according to")

Leaning

not political

takes no side on a contested political question

Publisher signals

65/100

Evening Standard's corrections and hedging, across everything collected from it. Not a measure of accuracy.

Outlets on this story

Crime & Law

Same framing elsewhere

articles that frame the event the way this one does

Who wrote this

Vicky Shaw

62 article(s) here · 1 carrying a prediction

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🔮 The Government recently unveiled the Your First Home initiative, which will give first-time buyers the chance to buy a new build property with a 2.5% deposit, with the Government stepping in to lend them an extra 20% towards the cost.

2026-10-26 · assertive framing · ‘Critical point’ for housing industry as fall in new home registrations recorded

🔮 Read More He added: “Those coming to the end of a current fixed (mortgage) deal will not only face higher rates but also a more volatile market where deals can come and go quickly.”

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2026-10-19 · assertive framing · £3,575 jump in the average price tag on a home in October – Rightmove

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2026-10-14 · assertive framing · Asking rents reach record highs as affordability challenges remain – Rightmove

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Also by Vicky Shaw

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2026-10-28 · Evening Standard

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2026-10-26 · Evening Standard

Regulator examines how flood risk relates to the mortgage market in England

2026-10-26 · Evening Standard

‘Critical point’ for housing industry as fall in new home registrations recorded

2026-10-26 · Evening Standard

Nothing else under this byline is closely related to this article, so these are simply their most recent.

All 62 articles by Vicky Shaw →

Narrative

Claims (17 extracted, 4 hedged)

Around one in seven (15%) people have provided personal information to someone before realising they were not genuine, a survey indicates. asserted

survey → provide → someone

When asked what would make them trust an unexpected caller claiming to be from their banking provider, 10% cited “sounding professional”. asserted

% → ask → provider

Some 14% opted for the caller knowing their full name while 13% said the caller knowing their date of birth – information that criminals could have gained from elsewhere. uncertain

criminals → opt → that

Nationwide said its data indicates the average impersonation scam loss is nearly £2,200. asserted

loss → say → ?

Annya Burskys, head of fraud operations at Nationwide, said: “Scammers are increasingly sophisticated at making unexpected calls, texts and emails appear genuine. asserted

calls → say → Nationwide

“They may disguise a call as coming from a trusted organisation, use personal details to gain your trust or pressure you to act quickly. uncertain

They → disguise → you

“Many scams are connected. asserted

scams → connect → ?

Criminals may first obtain information about you through a fraudulent website, phishing email or text message. uncertain

Criminals → obtain → website

“They can then use those details to make future impersonation scams appear much more convincing. asserted

scams → use → details

“They may also tell you what to say if your banking provider questions a payment, claiming it will speed things up. uncertain

it → tell → things

In reality, the more your banking provider knows, the better it can support and protect you.” asserted

it → know → you

Actress Lisa Riley, who is involved in Nationwide’s awareness drive, said: “I provided personal information to what I believed was a genuine travel permit website. asserted

I → involve → information

I’d completed the process many times before, so there was nothing that immediately raised alarm bells. asserted

that → complete → bells

“That’s what frightened me most. asserted

what → ’ → me

The website looked completely legitimate and I genuinely believed I was doing the right thing. asserted

I → look → thing

Read More “What that experience taught me is that criminals are incredibly clever and convincing.” asserted

criminals → read → me

The survey was carried out by Censuswide among 2,000 people across the UK in September. asserted

survey → carry → September

10% of people ‘may trust caller claiming to be bank if they sound professional’

Quick Summary

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Narrative

Claims (17 extracted, 4 hedged)