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Ed Sheeran made an art of being inoffensive: Here’s why it didn’t work

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Cite

Knox, M. (2026, September 25). Ed Sheeran made an art of being inoffensive: Here’s why it didn’t work. The Sydney Morning Herald. https://www.smh.com.au/culture/music/ed-sheeran-made-an-art-of-being-inoffensive-here-s-why-it-didn-t-work-20260925-p610hc.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-09-25 · by Malcolm Knox

Quick Summary

Ed Sheeran, a 35-year-old British musician with over 200 million records sold, has faced backlash for his stance—or lack thereof—on political issues. Known for avoiding controversy and maintaining an inoffensive image, Sheeran invited rapper Macklemore to support him on his Loop tour. However, after the owner of a Boston stadium, Robert Kraft, objected to Macklemore’s activism due to his support for Palestine, Sheeran had to remove Macklemore from the show lineup, leading other performers to withdraw in protest. This incident highlights how even the most commercially successful artists who try to avoid taking sides can be caught between conflicting political views and lose supporters in the process.
Written by AI on 2026-09-25, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Ed Sheeran, known for his inoffensive music and persona, has recently faced widespread criticism despite his efforts to avoid controversy. The 35-year-old English singer, who has sold over 200 million records, typically avoids lyrical or thematic content that might offend anyone. However, he invited Macklemore as a support act for his Loop tour, which backfired as Macklemore is known for his activist stances and outspokenness. This decision led to accusations of hypocrisy since Sheeran had previously criticized other artists like KSI for engaging in controversial speech or actions. The incident highlights the paradox that even those who strive to be universally liked can end up offending everyone by making seemingly harmless choices, akin to Aesop's fable about the man with a donkey who ends up displeasing all observers no matter what he does.

Written for “Ed Sheeran Controversy” on 2026-11-05, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Ed Sheeran Controversy
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

This article reads leans right and hedges 12% of its claims. Each row says how that neighbour differs.
BBC News
Hedges 0 of 5 claims Outlet record 66/100
“Article A describes Ed Sheeran addressing fans during a concert about the Macklemore controversy, while Article B is a commentary on Sheeran's career strategy and does not describe any specific event.”
Evening Standard
Hedges 0 of 24 claims Outlet record 64/100
“The articles discuss different aspects of Ed Sheeran's career and public image: one uses a fable to critique his approach to pleasing everyone, while the other reports on criticism related to his decision to remove Macklemore from his tour.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
52
sentences that state something as happening or true
Uncertain
12%
6 of 52 hedged ("reportedly", "may", "according to")
Leaning
Leans right
of the writing, not the subject · beta estimate
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-25 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 6149 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Malcolm Knox
10 article(s) here · 1 carrying a prediction
🔮 Although the teams may not have the class of their forebears – only Kagiso Rabada of these Proteas would have made the teams of 2008-2013, and Australia’s batting is literally hit-and-miss.
🔮 Musk, who has talked about having Asperger’s syndrome and an attention disorder, probably doesn’t do much driving himself, and might (or might not) know that brain drift and cars are a worsening contemporary combo.
🔮 Steve Smith, at 37, may refine his particular personal routines and conclude his restless search for perfection, but only in the distant future.
🔮 To see him do it in a grand final for the Roosters would have evoked mixed feelings for the Sea Eagles, but seriously? He gave so much to Manly, keeping them competitive year after year and week after week, often single-handedly (and double-footedly with those drop-kicks off his left or right),
🔮 The Roosters are the appropriate villains, and will embrace being cast as the black princes of this fairytale.
🔮 The Roosters have indicated they will contest this.
🔮 Sheeran, who has proudly made mega-bland into a mega-brand, might have been using Macklemore as a proxy, to give his shows a bit of edge while remaining personally apolitical.
🔮 They travel to their contest but don’t know when it will start.
2026-09-25 · assertive framing · The untold price of Mick Fanning’s golden career
🔮 They are the envy of the Tigers, Dragons, Titans and Eels, who remain stuck in the cellar and who, if they’re smart, will study closely everything the Knights have done this year.
🔮 We’ve arrived in rugby league’s painkiller knockouts, when the winner will be decided less by aesthetics than anaesthetics.
Also by Malcolm Knox
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 10 articles by Malcolm Knox →

Topics

American English NRL Palestinian Sheeran

Subjects

Sheeran PERSON · 13× Macklemore PERSON · 8× Kraft ORG · 5× Ed Sheeran PERSON · 3× Ed Sheeran’s PERSON · 2× Palestinian NORP · 2× Aesop PERSON · 1× American NORP · 1× English NORP · 1× NRL ORG · 1×

Narrative

The South Australian and Queensland governments and the State Library of Victoria have, in silencing controversial speech, assumed the prerogatives and privileges of private ownership, slipping into the same dark hole as Donald Trump who, in kicking disobedient media out of the White House, said it was “my house” (before quickly correcting himself and calling it “the people’s house”; but for the great privatiser, there’s no difference).
framing: assertive · carried by 1 article(s) · first seen 2026-09-25
🔮 Sheeran, who has proudly made mega-bland into a mega-brand, might have been using Macklemore as a proxy, to give his shows a bit of edge while remaining personally apolitical.
2026-09-25 · The Sydney Morning Herald
Ed Sheeran made an art of being inoffensive: Here’s why it didn’t work · assertive framing

Claims (52 extracted, 6 hedged)

In Aesop’s fable of the donkey, a man is criticised for riding his donkey to market while his son walks. asserted
son → criticise → market
When he lets his son ride, he’s criticised for spoiling the boy. asserted
he → let → boy
He joins the boy on the donkey and is criticised for hurting the animal. asserted
He → join → animal
Finally, he and the boy carry the donkey, but drop it into a river. asserted
he → carry → river
Moral: try to please everybody and you’ll please nobody, plus you drown your donkey. asserted
you → try → donkey
Sheeran, a 35-year-old English married father of two, has made a successful art of inoffensiveness, selling 200 million records from pleasant tunes and lyrics that never offended anyone. asserted
that → make → anyone
His wife, his childhood sweetheart, had cancer. asserted
wife → have → cancer
He supports charities that also offend no one. asserted
that → support → one
Until this month, the worst he was accused of was plagiarising melodies, but in the gloriously lucrative middle that Sheeran occupies, everything sounds a bit like something else. asserted
everything → accuse → something
So how is it that Ed Sheeran has ended up offending everyone? asserted
Sheeran → end → everyone
This fable started when Sheeran, for his sold-out tour Loop, invited the American rapper Macklemore to be his support act. asserted
Sheeran → start → rapper
As the warm-up act for the 2017 NRL grand final in Sydney, back when we had such things, Macklemore performed his anthem Same Love as we approached the same-sex marriage plebiscite. asserted
we → warm → plebiscite
Since the onset of the war in Gaza, Macklemore has campaigned for the Palestinian people and his song Hind’s Hall is named for a six-year-old Palestinian victim. asserted
song → campaign → victim
Sheeran, who has proudly made mega-bland into a mega-brand, might have been using Macklemore as a proxy, to give his shows a bit of edge while remaining personally apolitical. uncertain
who → make → edge
Sheeran’s most radical stance on anything had been to echo others’ opposition to Brexit. asserted
stance → echo → Brexit
You really could please everyone all the time, or so the business model went. uncertain
model → please → everyone
Then came private property, in the person of Robert Kraft, owner of the Boston stadium where Sheeran and Macklemore were booked. asserted
Sheeran → come → stadium
Benjamin Netanyahu has described Kraft as Israel’s most loyal friend. asserted
Netanyahu → describe → friend
Kraft told Sheeran the concert could not proceed unless Macklemore was removed. uncertain
Macklemore → tell → Sheeran
Other stadium owners reportedly threatened the same. uncertain
owners → threaten → same
Macklemore was punted. asserted
Macklemore → punt → ?
Sheeran’s other support acts and backing band pulled out of the tour in solidarity. asserted
acts → back → solidarity
Sheeran, desperate to continue taking no position, said the decision was not his but the tour promoter’s. asserted
decision → continue → position
Sheeran has continued the tour solo, making passive-voice apologies and condemning all violence. asserted
Sheeran → continue → violence
On Instagram he posted, “There are too many wars across the world causing immeasurable pain, none of which should be tolerated.” asserted
none → post → which
The Hamas attacks of October 7, 2023 were “horrific”, he said on stage, and the Israeli Defence Forces’ response was “catastrophic”. asserted
response → say → stage
By now, he was carrying the donkey onto the bridge. asserted
he → carry → bridge
The pile-on intensified. asserted
on → intensify → ?
“Even Ed Sheeran’s apology took both sides,” said The New Yorker’s headline. asserted
headline → take → sides
The internet joke went, “How do I boycott Ed Sheeran’s music when my previous consumption of his work was zero?” asserted
consumption → go → work
Criticised by both pro-Palestine and pro-Israel voices, Sheeran found new friends in the anti-woke far right. asserted
Sheeran → criticise → right
A fan, Eva Stevens, said “the middle” was now the most dangerous place to be. asserted
middle → say → ?
Sheeran was just bending over backwards to avoid making enemies, wasn’t he? asserted
he → bend → enemies
He sang at Kraft’s wedding. asserted
He → sing → wedding
Sheeran had to consider the infrastructure of workers, from stage riggers to popcorn sellers, whose pay packets depended on him. asserted
packets → have → him
But you can’t draw a straight line in curved space, even if you’re Ed Sheeran. asserted
you → draw → space
The mental and moral gymnastics of inoffensiveness and de-escalating conflict through general agreeableness may be a mask for cowardice, but it can also be the kind of complicity that gives a free pass for power to do what it wants. uncertain
it → escalate → what
We equate celebrity with power and influence, but the Sheeran fable shows the illusion of this “power” when it butts up against the raw reality of real estate. asserted
it → equate → estate
Kraft, like theatre owners stopping certain plays and like tech bros dictating the content of their social media platforms, is asserting his private property rights. asserted
bros → stop → rights
When we talk about free speech, what we’re often really talking about is control of the spaces in which speech happens. asserted
speech → talk → which
…and 12 more, not listed.
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