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Once Emily realised what chemicals were in her beauty products, she couldn’t turn back

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Cite

Berry, S. (2026, September 25). Once Emily realised what chemicals were in her beauty products, she couldn’t turn back. The Sydney Morning Herald. https://www.smh.com.au/lifestyle/health-and-wellness/once-emily-realised-what-chemicals-were-in-her-beauty-products-she-couldn-t-turn-back-20260925-p60zvc.html?ref=rss&utm_medium=rss&utm_source=rss_feed

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The Sydney Morning Herald · collected 2026-09-25 · by Sarah Berry

Quick Summary

Emily Fletcher details her daily use of 18 personal care products, similar to the average person's 14.5 items which expose them to over 100 unique ingredients, many with harmful effects like allergens or carcinogens. Research indicates teenagers exposed to beauty and skincare content on social media tend to use more products during a critical window of susceptibility. Dr. Yousuf Mohammed from the University of Queensland highlights that inactive ingredients in these products can significantly impact health despite not treating specific skin conditions. Fletcher, after becoming concerned about product safety for her newborn, started blogging and created annual awards to recognize brands using safer ingredients.
Written by AI on 2026-09-25, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Emily Barrett, a professor at Rutgers School of Public Health, led a study published in the Journal of Exposure Science & Environmental Epidemiology that found using more than 14.5 personal care products daily exposes individuals to approximately 100 unique ingredients, many of which are known or suspected to be harmful. Emily herself uses 18 different items regularly, including face cleansers, moisturizers, and makeup, highlighting the widespread use of such products. The study revealed that teenagers exposed to beauty content on social media tend to use more products than their peers, making this a "critical window of susceptibility," according to Yousuf Mohammed from the University of Queensland. This research underscores concerns about potential health risks associated with long-term exposure to chemicals in personal care items.

Written for “Chemicals In Beauty ProductsExposed” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Chemicals In Beauty ProductsExposed
Health · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 2% of its claims. Each row says how that neighbour differs.
New York Post
Hedges 3 of 213 claims Outlet record 66/100
“The articles discuss different aspects of personal care and beauty products without focusing on the same specific incident.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
49
sentences that state something as happening or true
Uncertain
2%
1 of 49 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Health
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-25 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 6052 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Sarah Berry
3 article(s) here · 1 carrying a prediction
🔮 About one in four women will have no menopausal symptoms.
🔮 He was the keynote speaker to US Naval Academy for four years in a row, until the academy cancelled him for refusing a directive not to mention the removal of “supposedly controversial” books from the Naval Academy library, including books about diversity, equity and inclusion, and Maya Angelou’s autobiography, I Know Why the Caged Bird Sings, which explores themes of resilience in the face of oppression.
🔮 Most of us use personal care products on the assumption that they will help us or, at the very least, not harm us.
Also by Sarah Berry
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Clean + Conscious Awards the Journal of Exposure Science & Environmental Epidemiology the University of Newcastle the University of Queensland

Subjects

Fletcher PERSON · 2× Americans NORP · 1× Clean + Conscious Awards ORG · 1× Emily Fletcher PERSON · 1× Jacinta Martin PERSON · 1× Mohammed PERSON · 1× Yousuf Mohammed PERSON · 1× the Journal of Exposure Science & Environmental Epidemiology ORG · 1× the University of Newcastle ORG · 1× the University of Queensland ORG · 1×

Narrative

Now, as Martin says: “We are potentially applying many different products, containing many different chemicals, to our skin, hair and lips every day, and doing that repeatedly over many years – including during important periods of growth and development.” People who use more products tend to have higher levels of chemicals such as phthalates, phenols and parabens circulating in their bodies, said lead author of the new study, Emily Barrett, a professor in the Department of Biostatistics and Epidemiology at Rutgers School of Public Health.
framing: assertive · carried by 1 article(s) · first seen 2026-09-25
🔮 Most of us use personal care products on the assumption that they will help us or, at the very least, not harm us.
2026-09-25 · The Sydney Morning Herald
Once Emily realised what chemicals were in her beauty products, she couldn’t turn back · assertive framing

Claims (49 extracted, 1 hedged)

Emily Fletcher lists the products she uses on a typical day. asserted
she → list → day
At 18 different items, it’s only slightly more than the average person, who uses about 14.5 personal care products a day, from soap and toothpaste to cosmetics, fragrances and hairstyling products. asserted
who → ’ → cosmetics
But a paper published in the Journal of Exposure Science & Environmental Epidemiology says these 14.5 products expose a person to an estimated 100 or more unique ingredients each day, “many of which are known or suspected allergens, carcinogens, endocrine disruptors or neurotoxicants”. asserted
many → publish → which
Teenagers who are exposed to beauty and skincare content on social media use more products than their peers and the average adult, the research found. asserted
research → expose → peers
This is a “critical window of susceptibility”, alongside pregnancy, says Yousuf Mohammed, an associate professor in the school of pharmacy and pharmaceutical sciences at the University of Queensland. asserted
Mohammed → say → Queensland
Most of us use personal care products on the assumption that they will help us or, at the very least, not harm us. asserted
they → use → us
“Inactive ingredients found in personal care products act as the vehicle, preservative or texture enhancer for a formula,” Mohammed says. asserted
Mohammed → find → formula
“While they do not directly treat a specific skin condition – a job reserved for active ingredients – their impact on your body and health can be profound.” asserted
impact → treat → body
He cites new research that found 98 per cent of tested personal care items contained undisclosed chemicals, many carrying hidden health hazards. asserted
many → cite → hazards
‘I wouldn’t put this in someone’s eye’ asserted
I → put → eye
When Fletcher, 41, gave birth to her first child 11 years ago, she began thinking about the products she was buying for her newborn daughter. asserted
she → give → daughter
Women in her mum’s group recommended this cream or that wipe. asserted
Women → recommend → cream
But, when the optometrist looked more closely at them, she found ingredients they wouldn’t use in eye drops because they can cause allergic reactions. asserted
they → look → reactions
“I wouldn’t put this in someone’s eye, so why am I wiping it over a large surface area of a baby’s skin,” she wondered. asserted
she → put → skin
Fletcher didn’t think it was fair that someone should need a science degree to identify the products that don’t contain harmful ingredients. asserted
that → think → ingredients
So, she began blogging. asserted
she → begin → ?
As her blog gained traction, it evolved into a directory and annual Clean + Conscious Awards to “highlight those brands who are actually doing the right thing”. asserted
who → gain → thing
What we apply can be absorbed by the skins, says Dr Jacinta Martin, a reproductive and developmental biologist at the University of Newcastle. asserted
Martin → apply → Newcastle
“But also potentially through mucosal surfaces, such as the lips and mouth, inside the nose, around the eyes or through genital and vaginal tissues, depending on the product being used – important when we consider period products,” she says. asserted
she → depend → products
What impact are these ingredients having on us? asserted
ingredients → have → us
Until the middle of the 19th century, many people stayed stinky all day. asserted
people → stay → century
The bubonic plague outbreak sparked widespread fear of washing with water; soap was primarily for clothes, not bodies; and commercial toothpaste, deodorant and shampoo came to market only between 1873 and 1903. asserted
toothpaste → spark → 1873
Few people used cosmetics, which were associated with immoral behaviours, and in 1916, only one in five Americans used toiletries at all. asserted
Americans → use → toiletries
Now, as Martin says: “We are potentially applying many different products, containing many different chemicals, to our skin, hair and lips every day, and doing that repeatedly over many years – including during important periods of growth and development.” People who use more products tend to have higher levels of chemicals such as phthalates, phenols and parabens circulating in their bodies, said lead author of the new study, Emily Barrett, a professor in the Department of Biostatistics and Epidemiology at Rutgers School of Public Health. asserted
author → say → Health
Those chemicals have been linked to a wide range of outcomes, including preterm birth, asthma and reproductive issues, Barrett says by email. asserted
Barrett → link → email
“Complementary studies in animals also show that those chemicals can interfere with important biological processes that can then contribute to disease. asserted
that → show → disease
Yet direct causation between personal care products themselves and these health issues has not been established. asserted
causation → establish → products
“I think concern is warranted, but not panic,” Martin says. asserted
Martin → think → ?
“I don’t think we know enough yet.” asserted
we → think → enough
Specifically, there are questions about the concentrations and combinations of different chemicals, how much actually enters the body, how frequently we’re exposed, when in our lives that exposure occurs, and what happens when exposures occur repeatedly or in combination over long periods of time. So, what action should we take? asserted
we → be → action
It’s not just down to the consumer, experts say. asserted
experts → ’ → consumer
Brands need to be more transparent about ingredients, and governments need to tighten regulation around the chemicals used. asserted
governments → need → chemicals
But you can still reduce your exposure. asserted
you → reduce → exposure
In Barrett’s study, a three-day health product intervention where participants’ standard products were replaced with “cleaner” products (selected to be free of phthalates, parabens, triclosan and benzophenone-3), urinary concentrations of many (but not all) of the chemicals declined by up to 45 per cent. asserted
concentrations → replace → cent
- Go fragrance-free: Phthalates are used in fragrances to make the scent last longer. asserted
scent → go → fragrances
So the first step is to use fragrance-free products or only those scented with essential oils. asserted
step → use → oils
“Avoid ‘unscented’, as these often use masking chemicals to hide smells,” Mohammed says. asserted
Mohammed → avoid → smells
Additionally, he says, because blends are legally protected as proprietary trade secrets, a single listing of the word “fragrance” or “parfum” can mean dozens of undisclosed chemicals, including petrochemical derivatives and neurotoxins. asserted
listing → say → derivatives
- Simplify your routine: Consider how many products you need to use. asserted
you → simplify → products
“Fewer products generally means fewer opportunities for exposure to unnecessary chemicals,” Martin says. asserted
Martin → mean → chemicals
…and 9 more, not listed.
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