The Aporia
The Aporia
Kendall Jenner’s booze brand is country’s fastest-growing tequila despite record low drinking rates. (2026, September 25). New York Post. https://pagesix.com/2026/09/25/hollywood/kendall-jenners-booze-brand-is-countrys-fastest-growing-tequila-despite-record-low-drinking-rates/
“Kendall Jenner’s booze brand is country’s fastest-growing tequila despite record low drinking rates.” New York Post, 25 Sept. 2026, https://pagesix.com/2026/09/25/hollywood/kendall-jenners-booze-brand-is-countrys-fastest-growing-tequila-despite-record-low-drinking-rates/.
“Kendall Jenner’s booze brand is country’s fastest-growing tequila despite record low drinking rates.” New York Post, September 25, 2026. https://pagesix.com/2026/09/25/hollywood/kendall-jenners-booze-brand-is-countrys-fastest-growing-tequila-despite-record-low-drinking-rates/.
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Despite record-low drinking rates among adults, Kendall Jenner's tequila brand 818 has become the fastest-growing tequila in the country. The brand recently received a minority investment from Sazerac, known for producing popular drinks like Fireball and Southern Comfort. According to industry data ending on September 5, 2026, 818 experienced double-digit growth over three years while overall alcohol consumption remained flat or declined. A Gallup poll found that only 54% of U.S. adults now report drinking alcohol, tying a record low set last year. Despite this trend, tequila and non-alcoholic drinks continue to perform well, with notable success for brands like Crazy Mountain, co-founded by celebrities such as George Clooney and Rande Gerber.