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How does Walmart+ compare to Amazon Prime? Here's what to know

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Cite

Morris, A. (2026, September 25). How does Walmart+ compare to Amazon Prime? Here's what to know. NBC News. https://www.nbcnews.com/select/shopping/what-walmart-plus-rcna263677

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

NBC News · collected 2026-09-25 · by Ashley Morris

Quick Summary

Walmart+ is a membership program that offers benefits such as free unlimited deliveries from Walmart stores with a $35 minimum order, free shipping on items sold by Walmart through their app or website, and special prices on fuel at various stations. The annual cost is $98, with a 30-day trial period available for new users. The article compares these features to Amazon Prime and highlights additional perks like Walmart+ Travel, which allows members to earn cash back when booking travel services through the program's site.
Written by AI on 2026-09-25, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Walmart+, launched in 2020, is a subscription service offering benefits such as free unlimited deliveries, mobile scan-and-go payment, and fuel savings at select gas stations. It costs $98 annually or $12.95 monthly, plus applicable tax. Walmart+ also includes travel perks through its partnership with Expedia, allowing members to earn up to 10% in Walmart Cash on hotel bookings, vacation packages, car rentals, tours, and 2% on air travel when booking trips via WalmartPlusTravel.com. This service competes directly with Amazon Prime by providing similar conveniences and savings opportunities for frequent Walmart shoppers.

Written for “Walmart Plus Vs Amazon Prime” on 2026-10-30, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Walmart Plus Vs Amazon Prime
Economy/Business · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
34
sentences that state something as happening or true
Uncertain
9%
3 of 34 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
60/100
NBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-25 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

NBC News · 1918 article(s) · 1 correction(s) detected
Running correction rate · 1 correction(s)

Who wrote this

Ashley Morris
17 article(s) here · 1 carrying a prediction
🔮 Below, I gathered some of the sale’s best deals — but be sure to shop while you can, as supplies may not last.
🔮 We collectively agree that it’s a fun way to switch up our listening habits (and a very cute accessory to carry around), however, it may not be best for people most concerned with convenience.
🔮 Don’t fire that breakfast griddle up just yet — your bacon may be at risk.
🔮 I’ll update this story with new deals throughout the sale, but keep in mind that some products may go out of stock as the sale continues.
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🔮 Whenever it comes to gifting, at least one person on the NBC Selected team will inevitably mention Legos.
2026-10-01 · assertive framing · The best Lego sets for your next screen-free night in
🔮 If you’re a hot sleeper, this duvet cover may be just what you need.
🔮 For example, McClary says that if you’re just going on a ski trip for a few days, you may only need a few packs of disposable hand warmers.
🔮 If you’re a frequent Walmart shopper, investing in a Walmart+ membership might be worth your while.
Also by Ashley Morris
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 17 articles by Ashley Morris →

Topics

Amazon NBC Selected Walmart Walmart Deal Days Walmart+

Subjects

Walmart ORG · 15× Walmart+ ORG · 4× Amazon ORG · 1× Amazon Prime ORG · 1× American Express ORG · 1× Costco ORG · 1× NBC Selected ORG · 1× Sam’s Club ORG · 1× Target Circle ORG · 1× The Selection ORG · 1×

Narrative

*Only in eligible locations - Walmart+ Travel, in partnership with Expedia, lets you earn up to 10% in Walmart Cash on hotels, vacation bookings, car rentals, tours and more, and 2% on air travel when you book trips on WalmartPlusTravel.com.
framing: assertive · carried by 1 article(s) · first seen 2026-09-25
🔮 If you’re a frequent Walmart shopper, investing in a Walmart+ membership might be worth your while.
2026-09-25 · NBC News
How does Walmart+ compare to Amazon Prime? Here's what to know · assertive framing

Claims (34 extracted, 3 hedged)

If you’re a frequent Walmart shopper, investing in a Walmart+ membership might be worth your while. uncertain
investing → ’re → while
It’s an easy way to save time and money, especially during big sale events like Walmart Deal Days, which returns this year from Oct. 5-11. asserted
which → ’ → Oct.
The retailer’s popular loyalty program includes perks like free unlimited deliveries, mobile scan-and-go payment and fuel savings at select gas stations. asserted
program → include → stations
You’ll also earn Walmart Cash when you book hotels, rental cars, flights and other activities through the Walmart+ travel site. asserted
you → earn → site
Read on for everything you should know about Walmart+ membership before signing up, including how it compares to Amazon Prime. asserted
it → read → Prime
Walmart+, which launched in 2020, is a membership program that extends in-store and online benefits to Walmart shoppers. asserted
that → launch → shoppers
How much does a Walmart+ membership cost? asserted
membership → cost → much
The membership costs $98 per year or $12.95 per month, with applicable tax for each. asserted
membership → cost → each
Certain companies, like American Express and Verizon, offer perks when registering for your Walmart+ membership. asserted
companies → offer → membership
If you have credit cards or accounts with any of these companies, you can review your account information with them to see their respective benefits. asserted
you → have → benefits
You can also start with a free, 30-day trial membership. asserted
You → start → membership
A Walmart.com account and access to the Walmart app are also required to access all of the membership features. asserted
account → require → features
Walmart+ Assist is a more affordable version of the standard membership available to qualifying government aid recipients and college students for $49 annually or $6.47 monthly, with applicable tax for each. asserted
Assist → qualify → each
To determine eligibility, shoppers must complete the SheerID process. asserted
shoppers → determine → process
It also comes with a 30-day free trial. asserted
It → come → trial
A Walmart+ membership gives you access to benefits, discounts and perks when shopping at Walmart and its affiliated companies. asserted
membership → give → Walmart
The full scope of benefits include: - Free unlimited deliveries from Walmart stores, with a $35 minimum per order. asserted
scope → include → order
If you don’t meet the $35 minimum, you’ll be charged a $6.99 minimum order fee. asserted
you → meet → fee
- Returns from home: Walmart will pick up your returns with no need for printing, packaging or leaving the house. asserted
Walmart → pick → house
*Only in eligible locations - Walmart+ Travel, in partnership with Expedia, lets you earn up to 10% in Walmart Cash on hotels, vacation bookings, car rentals, tours and more, and 2% on air travel when you book trips on WalmartPlusTravel.com. asserted
you → let → WalmartPlusTravel.com
- Burger King Savings Benefit gives members 25% off digital orders everyday, plus a free Whopper with any purchase every three months. asserted
Benefit → give → purchase
Benefit only applies to tires installed on passenger cars, light trucks, minivans, small RVs and crossovers. asserted
Benefit → apply → cars
- Mobile scan and go, which allows in-store Walmart shoppers to pay for items while shopping through the Walmart app to save time. asserted
shoppers → go → time
If you decide to use this feature, you’ll have to finalize your payment at a self-checkout register using a QR code provided in the app. asserted
you → decide → app
Both are ad-supported and come with access to original TV shows, movies and live television events. asserted
Both → support → shows
- Early access to the Walmart sales, deals and releases - Walmart Rewards is a benefit where members earn loyalty currency on eligible purchases, which can be redeemed on future purchases at Walmart. asserted
which → earn → Walmart
Walmart Rewards can be earned on in-store and online purchases, and items are eligible for rewards for a limited time. asserted
items → earn → time
How does Walmart+ compare to Amazon Prime? One of Walmart+’s primary competitors is, of course, Amazon Prime, which offers similar benefits, like free two-day — and even one-day — shipping on eligible items. asserted
which → compare → items
Amazon’s subscription service includes Prime Video, Twitch, and Amazon Fresh, for instance, and those additional benefits mean that Prime memberships cost $40 more than Walmart+ or $139 annually. asserted
memberships → include → Walmart+
Walmart+’s features may seem limited compared to Amazon Prime on the surface, but its unique offerings — and edge on Amazon — are in its numerous store fronts all across America, and the benefits Walmart+ offers to in-store shoppers, such as mobile scan and go and discounts on fuel. uncertain
Walmart+ → seem → fuel
In fact, it might be financially wise to consider investing in both memberships if you live near a Walmart brick-and-mortar store. uncertain
you → consider → store
I’m an associate SEO reporter for NBC Selected who has covered deals and sales at big retailers like Walmart, Amazon and Target for over two years. asserted
who → ’m → years
I also cover topics like weekly sales, hair care, travel and more. asserted
I → cover → sales
For this article, I researched everything you need to know about Walmart+ memberships, including pricing, benefits and more. asserted
you → research → pricing
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