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Why Ed Miliband has embraced his ‘awkward dad’ image in viral TikTok video

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Cite

correspondent, A. T. P. (2026, September 25). Why Ed Miliband has embraced his ‘awkward dad’ image in viral TikTok video. The Guardian. https://www.theguardian.com/politics/2026/sep/25/why-ed-miliband-has-embraced-his-awkward-dad-image-in-viral-tiktok-video

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The Guardian · collected 2026-09-25 · by Alexandra Topping Political correspondent

Quick Summary

Ed Miliband's recent viral TikTok video interaction with Feroz Khan in New York has garnered over 1.5 million views, solidifying his image as the "awkward dad" of social media. In the video, Khan stops Miliband and asks standard questions about his identity and work; when asked about challenges he faced, Miliband humorously references his failed bid for prime minister. The article suggests that this cringe-inducing moment has become a strategic part of Miliband's brand, aligning with the public's current appetite for relatable and authentic political figures. However, some critics note that the interaction seems staged rather than spontaneous, raising questions about its genuine nature despite its viral success.
Written by AI on 2026-09-27, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In a viral TikTok video, Ed Miliband, Britain's foreign secretary, was interviewed by the social media personality Feroz Khan on the streets of New York during the UN general assembly. The video has been viewed over 1.5 million times and showcases Miliband in a light-hearted manner, embracing his reputation as an "awkward dad." When asked about challenges he faced, Miliband humorously stated that he ran to be prime minister, which delighted his supporters known as Milifans while garnering mixed reactions from others. This interaction marks a shift for Miliband since 2014 when a photograph of him awkwardly eating a bacon roll during a campaign visit negatively impacted his image. Now, the video seems to have bolstered his internet persona rather than damaging it, highlighting how social media can redefine political figures' public images.

Written for “Ed Miliband Viral TikTok Video” on 2026-10-30, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Ed Miliband Viral TikTok Video
Politics · 1 article(s) covering the same event.

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Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
25
sentences that state something as happening or true
Uncertain
20%
5 of 25 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-27 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 2729 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Alexandra Topping Political correspondent
10 article(s) here · 1 carrying a prediction
🔮 The delay risks derailing a planned series of government announcements to tackle the youth jobs crisis, with ministers stating on Monday that jobs plans in business services, construction, technology and defence would be published this week.
🔮 It is antisemitic, and this side of the house will have nothing to do with it.
🔮 Bars, clubs and restaurants will offer up to 100,000 jobs to young people not in employment, education or training (Neet) over the next three years in an effort to give them a first step on the ladder into work.
🔮 But while Jenrick’s physical presence may be absent from the migraine-inducing interior of the International Convention Centre in the West Midlands, members could be forgiven for sighing that everywhere they looked, something reminded them of him.
🔮 While it is standard for the partners of prime ministers to have taxpayer-funded office support, van Heel has taken on a former special adviser to a cabinet member and is expected to play a more significant role behind the scenes than the previous prime minister Keir Starmer’s wife, Victoria, who continued her work in occupational health for the NHS throughout her husband’s tenure.
🔮 Earlier this year the government announced that teenagers under the age of 16 would be banned from accessing “high-risk” social media apps, while safer platforms would be subjected to restrictions.
🔮 Miliband has been on a journey since May 2014, when the then Labour leader was photographed ineptly eating a bacon roll during a campaign visit in New Malden.
🔮 Labour’s candidate for Holborn and St Pancras laughs and shakes her head with unusual vigour when asked if she would like to follow in the footsteps of the last member of parliament for the constituency, Keir Starmer.
🔮 In July, the Tory leader warned that anyone who supported net zero targets or Britain’s membership of the European convention on human rights would be blocked from standing as a candidate in the next election.
🔮 Company bosses will have to sit down with workers who request flexible working and justify their reasons for any refusals under new rights announced by Louise Haigh on Tuesday.
Also by Alexandra Topping Political correspondent
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 10 articles by Alexandra Topping Political correspondent →

Topics

Britain Labour Milifans New York TikTok

Subjects

Miliband PERSON · 13× Ed Miliband PERSON · 2× Khan PERSON · 2× Labour ORG · 2× New York GPE · 2× Britain GPE · 1× Feroz Khan PERSON · 1× Marco Rubio PERSON · 1× Milifans NORP · 1× TikTok ORG · 1×

Narrative

Freed of the shackles of leadership – and embraced by a generation that frames mortifying incidents as unifying moments – Miliband is now free to take pleasure in the delights of a vegan fruity flapjack, safe in the knowledge that the video of him doing so will probably bolster his particular internet aura rather than damage it.
framing: assertive · carried by 1 article(s) · first seen 2026-09-27
🔮 Miliband has been on a journey since May 2014, when the then Labour leader was photographed ineptly eating a bacon roll during a campaign visit in New Malden.

Claims (25 extracted, 5 hedged)

It sparked delight among the diehard Milifans and a begrudging smile from those less keen on the foreign secretary, but a viral video of Ed Miliband has – possibly – confirmed his status as the internet’s awkward dad. uncertain
video → spark → dad
About 1.5 million people have viewed an interaction between Miliband and the TikTok personality Feroz Khan on the streets of New York, during which the digital content creator asks Miliband a series of questions including his name, job and his top piece of advice. asserted
creator → view → advice
Following the same formula employed by Khan in every video, Miliband is stopped in a seemingly – though of course not at all – impromptu manner by the influencer who says: “You’re very well dressed, what do you do for a living?” asserted
you → follow → living
When Miliband, in New York for the UN general assembly, explains that he is the foreign secretary, adding that he is the UK equivalent of Marco Rubio when Khan claims not to know what that is, the influencer asks: “What makes your work so special?” uncertain
work → explain → Rubio
Miliband gushes that he is “trying to make the world a better place”. asserted
world → gush → ?
But it is when Miliband is asked about any challenges he has faced and, with the charm of an ingenue, replies – “Oh wow! I ran to be prime minister of Britain. asserted
I → ask → Britain
It didn’t go so well … but I kept going!” – that it is clear his media team have fully capitalised on social media’s love of the cringe moment. asserted
team → go → moment
Miliband has been on a journey since May 2014, when the then Labour leader was photographed ineptly eating a bacon roll during a campaign visit in New Malden. uncertain
leader → photograph → Malden
It was an image that launched a thousand memes and, occasionally, if daftly, was pointed to as a reason that Labour lost the 2015 general election. asserted
Labour → launch → election
Freed of the shackles of leadership – and embraced by a generation that frames mortifying incidents as unifying moments – Miliband is now free to take pleasure in the delights of a vegan fruity flapjack, safe in the knowledge that the video of him doing so will probably bolster his particular internet aura rather than damage it. asserted
him → embrace → it
While Reform UK’s Lee Anderson wrote thunderously of the video, “Our Foreign Secretary! Putin will be quaking in his boots!”, his team were perhaps notching up the hits and watching Miliband’s expanding online presence. asserted
team → write → presence
The PR consultant Mark Borkowski said: “Ed Miliband has finally worked out that the awkward dad thing isn’t a reputational defect. asserted
thing → say → ?
It’s his brand. asserted
It → ’ → ?
In an age of politicians desperately trying to manufacture authenticity, the slight cringe actually makes him feel human. asserted
him → try → authenticity
He’s not trying to be cool, he’s letting the socials enjoy the fact that he isn’t.” asserted
he → try → fact
While the video nods to content consumers being in on the joke, some observers have pointed out that it is clearly staged rather than spontaneous, because Miliband’s aides do not stop when the foreign secretary starts speaking with a “stranger” and his answers seem rehearsed. asserted
answers → nod → stranger
A government source agreed that it may well indeed have been a remarkable coincidence if Miliband had just bumped into an internet celebrity who also just happens to bump into famous people including Jennifer Lopez, Sydney Sweeney and Bradley Cooper. uncertain
who → agree → Lopez
“This isn’t Ed trying to hoodwink anyone. asserted
Ed → try → anyone
This is how these videos work – it’s really exciting working with content creators, but you have to outsource editorial control,” they said. asserted
they → work → control
“The vast majority of people who watch a video like this understand that the tone is native to the format.” asserted
tone → watch → format
With the clock of views ticking up, the video had clearly reached a lot of people who may have been unfamiliar with Miliband’s early oeuvre. uncertain
who → tick → oeuvre
But Borkowski said there was potential for the knowing nod about Miliband’s maladroit moments to backfire. asserted
nod → say → moments
“The danger comes when the choreography becomes visible,” he said. asserted
he → come → ?
“Awkwardness works because it feels accidental. asserted
it → work → ?
Once people think the ‘dad dancing’ has been Blackfriars Road focus-grouped, the joke shrivels.” asserted
joke → think → ?
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