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LA burger popup loved by celebs to put down roots with two SoCal locations

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Cite

Edwards, C. (2026, September 25). LA burger popup loved by celebs to put down roots with two SoCal locations. New York Post. https://nypost.com/2026/09/25/lifestyle/popular-popup-burger-joint-gets-new-permanent-spots-in-la/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-25 · by Christopher Edwards

Quick Summary

Viral Los Angeles burger popup 10/10 Burger, known for its celebrity endorsements, is set to open its first permanent restaurant at 1253 Vine St. in Hollywood on October 10th. Founder Mike Majlack plans a second location in LA’s Arts District with no opening date specified yet. The menu features the signature 10/10 Burger, which can be customized with up to three beef patties and costs $7 for one patty; also offered is a Fried Chicken Sandwich priced at $10.
Written by AI on 2026-09-25, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Founded by YouTuber and author Mike Majlack, 10/10 Burger first gained popularity through social media videos featuring celebrities like influencer Logan Paul and LA Rams wide receiver Puka Nacua trying out the spot. The popup burger restaurant is now transitioning to a permanent brick-and-mortar location in Hollywood at 1253 Vine St., set to open on October 10, 2023 (or 10/10). A second location is also planned for LA’s Arts District but without an announced opening date yet. Majlack claims his burgers represent the culmination of years spent perfecting the art of burger-making and are now ready to have a permanent home in Los Angeles after traveling around the world.

Written for “LA Burger Popup Expands” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 LA Burger Popup Expands
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 8% of its claims. Each row says how that neighbour differs.
New York Post
Hedges 4 of 19 claims Outlet record 66/100
“The articles describe different burger restaurants in Los Angeles, one being shut down due to vermin infestation and the other opening permanent locations.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
13
sentences that state something as happening or true
Uncertain
8%
1 of 13 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-25 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15868 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Christopher Edwards
59 article(s) here · 1 carrying a prediction
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Also by Christopher Edwards
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 59 articles by Christopher Edwards →

Topics

10/10 Burger California Hollywood LA Rams Los Angeles

Subjects

10/10 Burger ORG · 3× Hollywood ORG · 2× Los Angeles GPE · 2× California GPE · 1× LA Rams ORG · 1× Logan Paul PERSON · 1× Majlak PERSON · 1× Mike Majlack PERSON · 1× Puka Nacua PERSON · 1× TimeOut ORG · 1×

Narrative

Founded by YouTuber and author Mike Majlack, 10/10 Burger first gained notoriety on social media through widely-shared videos of celebrities trying out the spot — from influencer Logan Paul to LA Rams wide receiver Puka Nacua.
framing: assertive · carried by 1 article(s) · first seen 2026-09-25
🔮 The new store will throw open its doors at 1253 Vine St. on Oct. 10 — or 10/10.
2026-09-25 · New York Post
LA burger popup loved by celebs to put down roots with two SoCal locations · assertive framing

Claims (13 extracted, 1 hedged)

Viral Los Angeles smashburger popup 10/10 Burger is about to open its first ever permanent brick and mortar location in the US — right in the heart of Hollywood. asserted
popup → open → Hollywood
The new store will throw open its doors at 1253 Vine St. on Oct. 10 — or 10/10. asserted
store → throw → Oct.
Founded by YouTuber and author Mike Majlack, 10/10 Burger first gained notoriety on social media through widely-shared videos of celebrities trying out the spot — from influencer Logan Paul to LA Rams wide receiver Puka Nacua. asserted
Burger → found → Nacua
A second location is also planned in LA’s Arts District, on S. Santa Fe Ave. — with no timeline given for opening. asserted
timeline → plan → opening
“I’ve eaten hundreds of burgers around the world and spent my entire life figuring out exactly what makes the perfect burger,” Majlak told TimeOut. asserted
Majlak → eat → TimeOut
“10/10 Burger is a curation of everything I’ve learned along the way. asserted
I → learn → way
We’ve taken this concept around the world to massive crowds, but having a permanent home in Los Angeles is a huge moment for me. asserted
having → take → me
I’ve wanted to do this for a long time, and I’m excited for people to finally be able to walk through our doors and experience 10/10 the way I always envisioned it. asserted
I → want → it
It’s a dream come true,” he said. asserted
he → ’ → ?
The meat-lovers treat comes with one, two or three smashed beef patties, American cheese, grilled onions, pickles, a toasted potato bun and the brand’s 10/10 sauce ($7 for a single). asserted
treat → come → single
For poultry fans, 10/10 also sells a Fried Chicken Sandwich with a sizable hunk of fried chicken, pickles and 10/10 sauce ($10). asserted
10/10 → sell → chicken
All orders can be served as a combo with homemade french fries and a drink. asserted
orders → serve → fries
The brand’s Hollywood location will reportedly also serve a Cinnamon Toast Crunch milkshake. uncertain
location → serve → milkshake
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