Bucking the trend: The 20 London streets where house prices are defying the market
As property prices fall, Anna White reveals the 20 trend-bucking hotspots where homes have doubled in value — and why
What makes a street desirable?
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street → buck → value
In London’s beleaguered property market, where the latest ONS figures show house prices falling 3.3 per cent in the past year, that question feels more pertinent than ever for anyone thinking of buying or selling a home.
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question → show → home
Property data website Brick View has identified 20 streets in London where the average transaction value has soared by comparing the average value of sales from July 2020 to July 2023 (the Covid era) with July 2023 to July 2026 (post-Covid).
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value → identify → July
On the top residential streets the average transaction price increased dramatically, an indication of positive sentiment and buyer activity.
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price → increase → sentiment
But what makes them so popular?
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them → make → ?
Why are they shielded from the troubles facing the wider housing market?
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they → shield → market
Rising prices on streets such as Queensway in Bayswater reflect recent regeneration and new luxury homes, but the majority of standout streets merely show what Londoners still want, if they can afford it: family-sized, Victorian houses with high ceilings, period features and gardens on leafy residential streets within buggy-pushing distance of green space.
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they → rise → space
Exclusive to Homes & Property, here are the top 20 addresses where people are clamouring to buy against the odds.
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people → clamour → odds
Queensway is one of the last central London pockets to undergo regeneration.
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Queensway → undergo → regeneration
“It has been out of fashion for a long time, with buildings that had fallen into disrepair and shops to match hence prices were low for a central location next to Hyde Park.
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that → fall → Park
The potential for uplift was significant,” says Rosy Khalastchy of Beauchamp Estates.
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Khalastchy → say → Estates
The glow-up was triggered by the £1 billion redevelopment of the old Art Deco Whiteleys department store into 139 luxury homes.
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up → trigger → homes
Three-quarters of the 139 homes in The Whiteley were sold before the summer, explaining the price surge.
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quarters → sell → surge
Hamilton Terrace feels a world away from the noise, traffic and construction sites that comes with such regeneration.
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that → feel → regeneration
The wide, tree-lined street has an array of grand Victorian detached and semi-detached properties set back from the street with parking and back gardens.
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street → line → parking
“This is one of the London streets that the ultra-wealthy just get,” says Becky Fatemi of Sotheby’s.
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Fatemi → get → Sotheby
“These homes have a sense of space, which is rare here.”
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which → have → space
In fact, eight homes sold here in the last year, totalling almost £100 million according to research by Aston Chase.
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homes → sell → Chase
It has had its share of stardust sprinkled on it, with former residents including Jackie Collins and Robbie Williams.
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residents → have → Collins
High prices in Clapham and Balham have long pushed buyers looking for family-sized homes into Streatham Hill and Streatham Common, which have now become an extension of south-west London’s nappy valley.
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which → push → valley
Woodfield Avenue in Streatham Hill touches Tooting Bec Common at one end, near the lido, and runs towards Streatham High Road, close to the Overground station.
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Avenue → touch → station
This leafy pocket has some converted period flats but is mostly family-sized homes with gardens.
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pocket → have → gardens
Streatham resident Kris Shergold, a father of three, says: “The clearest sign of improvement is that a Gail’s has opened up on the High Road.
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Gail → say → Road
It also has a Starbucks and a WingStop — these are the things my kids care about.
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kids → have → Starbucks
The value for money is still excellent compared to Balham, but it’s next door.”
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it → compare → Balham
Most of the top 20 streets in south-west London fall into the “spillover” category, where families have moved out to zones three and four in the pursuit of more space.
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families → fall → space
“The clearest sign of improvement is that a Gail’s has opened up on the High Road”
Streatham resident Kris Shergold
Buying agent Alex Greaves purchased a house for a family on Clarendon Drive in Putney last year who were moving from Notting Hill.
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who → open → Hill
“Their budget went further in Putney than Fulham and the gardens were bigger than those in Barnes and it offered them the blend of school options, space and value,” he says.
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he → go → options
He claims it is good value compared with some of west Putney’s most prestigious roads — although a family period house will still cost between £1.5m and £2m.
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house → claim → m
Deodar Road in Putney has the scarcity factor.
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Road → have → factor
“There aren’t many spots in this part of London that have period architecture and a riverside position.
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that → be → architecture
Some of the best houses here even have gardens that run down to the river.”
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that → have → river
Access to the A3 is a major draw too, Greaves continues, as it is easy to get out into the countryside without crossing the Thames.
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it → continue → Thames
Willoughby Road is in a conservation area and sits between the Heath and the celebrity-studded Hampstead Village.
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Road → sit → Heath
It was once home to Ricky Gervais, who heavily renovated his mansion before selling it in 2015.
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who → renovate → 2015
“It connects Hampstead High Street to the Heath but it is relatively quiet, unlike some of the parallel streets,” says James Morton of Goldschmidt & Howland, which has a five-bedroom house listed for £4.35m.
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which → connect → 4.35
“There are a lot of family houses and many people have lived there for decades.
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people → be → decades
The east side of the village is also slightly more understated, it has got beautiful character roads and is very convenient but it’s peaceful.”
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it → get → roads
The less chi-chi Constantine Road lies at the Parliament Hill side of the Heath and has access to all the same shops, pubs and restaurants.
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Road → lie → shops
Here, however, a five-bedroom terraced house with three bathrooms sold in March for £1,732,500.
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house → sell → 1,732,500
…and 31 more, not listed.