The Aporia
Chan, K. (2026, September 27). Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort. South China Morning Post. https://www.scmp.com/news/hong-kong/society/article/3366444/hong-kong-men-turn-plush-bag-charms-self-expression-comfort?utm_source=rss_feed
Chan, Kate. “Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort.” South China Morning Post, 27 Sept. 2026, https://www.scmp.com/news/hong-kong/society/article/3366444/hong-kong-men-turn-plush-bag-charms-self-expression-comfort?utm_source=rss_feed.
Chan, Kate. “Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort.” South China Morning Post, September 27, 2026. https://www.scmp.com/news/hong-kong/society/article/3366444/hong-kong-men-turn-plush-bag-charms-self-expression-comfort?utm_source=rss_feed.
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In Hong Kong, men are challenging traditional stereotypes by embracing a trend centered around carrying plush toy keychains featuring characters from popular Japanese anime like Chiikawa. For instance, 31-year-old architect Bryan Hui, when commuting to work or meeting clients, always has a Chiikabu keychain hanging from his backpack. Chiikabu is a beetle-like creature with an emotional backstory that resonates with Hui because it practices self-restraint out of loyalty to friends. Beyond its aesthetic appeal, the character serves as a source of comfort and healing for him. With nearly 50 Chiikawa plushies at home, Hui exemplifies how this trend is not just about fashion but also emotional support. Across Hong Kong, people of various ages and genders are adopting these "bag charms," indicating a broader cultural shift in self-expression through pop culture accessories.