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The ‘new Byron Bay’ favoured by Pauline Hanson and her most powerful aide

Read the original at The Sydney Morning Herald ↗
Cite

Begley, P., Hall, J., & Doak, K. (2026, September 27). The ‘new Byron Bay’ favoured by Pauline Hanson and her most powerful aide. The Sydney Morning Herald. https://www.smh.com.au/politics/federal/the-new-byron-bay-favoured-by-pauline-hanson-and-her-most-powerful-aide-20260928-p610pe.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-09-27 · by Patrick Begley, James Hall, Kate Doak

Quick Summary

The article discusses central Queensland's Rockhampton and Yeppoon areas, which are significant for Pauline Hanson and her aide James Ashby. Ashby, who serves as the One Nation party director, recommends a local restaurant that hosted a fundraiser attended by Hanson and Gina Rinehart. The region is described as a "new Byron Bay" due to its natural beauty and growing population. Hanson claims she secured $13 million in funding for a pool renovation through her political influence and disputes credit with local officials over the project's completion.
Written by AI on 2026-09-27, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In central Queensland, James Ashby, Pauline Hanson’s top aide, is deeply involved in local politics. He recommends restaurants in small coastal towns like Yeppoon, where he has lived for the past decade while serving as One Nation's party director. During the 2024 state election, Ashby held a fundraising dinner at a Yeppoon restaurant attended by Hanson and billionaire Gina Rinehart. This area is considered crucial for One Nation’s future plans, with a $1.5 million plane donated by Rinehart stationed in Rockhampton to support Ashby's role as the party's chief pilot. Additionally, a shed on his property outside Yeppoon paid for by One Nation houses an alcoholic spirits business he started. Hanson has visited Rockhampton twice this year using taxpayer funds, highlighting her and Ashby’s close ties to the region.

Written for “Byron Bay Development” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Byron Bay Development
Politics · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
96
sentences that state something as happening or true
Uncertain
8%
8 of 96 hedged ("reportedly", "may", "according to")
Leaning
Leans right
of the writing, not the subject · beta estimate
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-27 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 6070 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Patrick Begley
5 article(s) here · 1 carrying a prediction
🔮 The shift will impact up to 600 occupants including active personnel, up to a dozen defence families including those with young children, along with public servants, reservists and cadets.
🔮 The decision to allow a massive NSW coal mine to run until 2045 will be fought in court, legal experts predict, after the High Court struck down a separate approval for failing to grapple with the climate impact of Australian coal being burned in foreign power plants.
🔮 The Minns government is still mulling a proposal to allow volunteer members of a Jewish security group to be armed at public religious events, even after the NSW Police announced a heavily armed, specially trained squad of 250 officers will be deployed with long-arm rifles.
🔮 Approval for a major coal mine expansion has been declared invalid by the High Court in a decision that will force NSW planning authorities to reckon with emissions from Australian coal burnt overseas.
🔮 The pool Whichever One Nation candidate runs for the seat of Capricornia at the next federal election could find themselves in a fight watched around the country.
Also by Patrick Begley
Nothing else under this byline is closely related to this article, so these are simply their most recent.
James Hall
7 article(s) here · 1 carrying a prediction
🔮 Matt Canavan has confirmed his bid to switch from the Senate to the lower house, ending years of speculation the Nationals leader would take on a surging One Nation to contest his home electorate in Central Queensland.
🔮 Her political experience would be crucial to managing a wide range of community and peak body stakeholders while capable of deflecting Labor attacks in Question Time, the insiders say.
🔮 Canavan’s potential move to the lower house has been long mooted, but the seat is expected to be hotly contested by One Nation, potentially by the party’s national director James Ashby.
🔮 Federal Treasurer Jim Chalmers announced the policy backflip on Friday, revealing the current 75-25 funding split would remain. “This is all about ensuring the Commonwealth government is providing certainty and providing funding when disaster hits,” he told reporters south of Brisbane.
🔮 One Nation’s biggest donor Gina Rinehart has purchased an $8 million office property in inner-city Brisbane which will become the new headquarters for Pauline Hanson’s populist party.
🔮 Janetzki’s latest budget, in June, forecast deficits in each of the three coming financial years, sending the state’s debt spiralling from more than $142 billion to almost $216.5 billion by mid-2030.
2026-09-30 · assertive framing · Qld treasurer denies any responsibility for rate hikes
🔮 The pool Whichever One Nation candidate runs for the seat of Capricornia at the next federal election could find themselves in a fight watched around the country.
Also by James Hall
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 7 articles by James Hall →
Kate Doak
1 article(s) here · 1 carrying a prediction
🔮 The pool Whichever One Nation candidate runs for the seat of Capricornia at the next federal election could find themselves in a fight watched around the country.
The only article under this byline in the corpus.

Topics

One Nation One Nation’s Queensland Rockhampton Yeppoon

Subjects

Ashby GPE · 7× One Nation ORG · 7× Yeppoon GPE · 6× Hanson PERSON · 5× Queensland GPE · 3× Rockhampton GPE · 3× One Nation’s ORG · 2× Senate ORG · 2× James Ashby PERSON · 1× Pauline Hanson’s PERSON · 1×

Narrative

The need for a new pool appeared beyond doubt after a bleak structural report. Liberal National local member Michelle Landry said she worked hard to fix the pool where her children had learnt to swim, securing a $13 million Commonwealth Community Development grant in 2021.
framing: assertive · carried by 1 article(s) · first seen 2026-09-27
🔮 The pool Whichever One Nation candidate runs for the seat of Capricornia at the next federal election could find themselves in a fight watched around the country.
2026-09-27 · The Sydney Morning Herald
The ‘new Byron Bay’ favoured by Pauline Hanson and her most powerful aide · assertive framing

Claims (96 extracted, 8 hedged)

We’ve been in Rockhampton only a couple of hours and finished one interview when a text arrives, out of the blue, from James Ashby. asserted
text → finish → Ashby
“Welcome to town,” says the One Nation party director. asserted
director → welcome → town
He recommends the lamb at a restaurant in nearby Yeppoon, a small coastal community 40 minutes up the road. asserted
He → recommend → road
The 47-year-old former radio presenter, who grew up on the Sunshine Coast, has spent the past decade criss-crossing the country as Pauline Hanson’s closest adviser while calling Yeppoon home. asserted
who → grow → Yeppoon
The restaurant he recommends? asserted
he → recommend → ?
It hosted a fundraising dinner for his failed bid to win the local state seat of Keppel in the 2024 Queensland election. asserted
It → host → election
The event was attended by Hanson and the party’s billionaire benefactor, Gina Rinehart. asserted
event → attend → Hanson
The $1.5 million plane Rinehart donated to One Nation this year? asserted
Rinehart → donate → Nation
It’s kept in Rockhampton so Ashby can soon serve as One Nation’s chief pilot, the party says. asserted
party → keep → pilot
The $56,000 shed on his property outside Yeppoon? One Nation says the party paid for it to house a new alcoholic spirits business. asserted
it → say → business
Hanson has travelled to the region twice this year, claiming taxpayer funds for flights to and from Rockhampton, although she refuses to say why she made one of the trips. asserted
she → travel → trips
She also owns land in Yeppoon, described by property developers and news outlets as a “new Byron Bay” due to its natural beauty, expanding population and house price growth. asserted
She → own → beauty
Together, she and Ashby boast about extracting tens of millions of dollars in grants for the area from the previous Coalition government – grants that account for half her listed “infrastructure achievements”. asserted
that → boast → achievements
“Am I meant to beat him over the head with a stick for playing an active, positive role in his community?” the Queensland senator posed in a statement about Ashby. asserted
senator → mean → Ashby
“I wish more political staffers did the same.” asserted
staffers → wish → same
The pool Whichever One Nation candidate runs for the seat of Capricornia at the next federal election could find themselves in a fight watched around the country. uncertain
runs → run → country
Nationals leader Matt Canavan, a Yeppoon local, has not ruled out a move from the Senate to the lower house. asserted
Canavan → rule → house
It risks becoming, in the words of one federal MP, “a f---ing war zone”. asserted
It → risk → MP
Hanson visited Cooee Bay pool in Yeppoon in April, dropping in to film a social media video at the nearly finished project. asserted
Hanson → visit → project
She trailed her fingers in the water, pleased with the temperature, thrilled with the entire facility. asserted
She → trail → facility
Hanson claims she was the one who clinched $13 million from the Morrison government for the upgrade, now billed as a One Nation project by a billboard on the outskirts of town. uncertain
who → claim → town
Flickering between delighted and angry, she railed in the video against “all these other dickheads” claiming credit. asserted
she → flicker → credit
She also said the local shire had banned her from attending the pool’s upcoming opening, a claim Ashby had made on social media. uncertain
Ashby → say → media
Livingstone Shire Council strongly denied any ban. asserted
Council → deny → ban
It said One Nation’s allegation led to “significant abuse” of councillors, council staff and their families, including the daughter of Mayor Adam Belot, who was confronted by a “very irate individual” in a carpark. asserted
who → say → carpark
Councillor Wade Rothery, a former One Nation candidate and Ashby’s former brother-in-law, addressed Hanson online, saying “you know 100 per cent you are not banned”. asserted
you → address → cent
The need for a new pool appeared beyond doubt after a bleak structural report. Liberal National local member Michelle Landry said she worked hard to fix the pool where her children had learnt to swim, securing a $13 million Commonwealth Community Development grant in 2021. asserted
children → appear → 2021
Ashby, who has owned several properties in Cooee Bay, tells it differently. asserted
who → own → it
He argues One Nation secured the money in 2020 when it held the balance of power in the Senate. asserted
it → argue → Senate
The council had lost ratepayer revenue after the Defence Force acquired land in the area. asserted
Force → lose → area
A party spokesperson said: “It was the Livingstone Shire Council who opted for the money to be spent on upgrading the Cooee Bay Pool Complex, not Senator Hanson or Mr Ashby.” asserted
money → say → Complex
After arguing for the grant money, Hanson bought a vacant block of land in Cooee Bay in 2021 for $580,000, with no mortgage. asserted
Hanson → argue → mortgage
She had planned to develop a block of units on it. asserted
She → plan → it
But since January, she’s been trying to sell, for upwards of $1 million. asserted
she → try → million
Yeppoon real estate agent Ravi Ramswarup said there had been a “ridiculous amount of interest” in Hanson’s land. asserted
Ramswarup → say → land
“She’s bought in Cooee Bay, which has had some of the biggest growth in the region by a long way,” Ramswarup said, adding that sea-changers had helped push up prices. asserted
changers → buy → prices
The pool does not feature in the property’s ad campaign. asserted
pool → feature → campaign
“She’s not going to get an extra quarter of a million because that pool is there,” said the agent. asserted
agent → go → million
Ashby has sold out of Cooee Bay. asserted
Ashby → sell → Bay
But he soon bought a block in nearby countryside and began work on a home. asserted
he → buy → home
…and 56 more, not listed.
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