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Levelling up: How Esports turned a hobby into a money-making machine

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Cite

Geraets, N. (2026, September 28). Levelling up: How Esports turned a hobby into a money-making machine. The Sydney Morning Herald. https://www.smh.com.au/technology/video-games/levelling-up-how-esports-turned-a-hobby-into-a-money-making-machine-20260928-p60zht.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-09-28 · by Nell Geraets

Quick Summary

Melanie Bracewell, a comedian and gamer, discusses her journey from casual hobbyist to being invited to a major Teamfight Tactics tournament in Las Vegas. The article highlights the transformation of esports into a lucrative profession, exemplified by Anathan “ana” Pham, who won $4.62 million at a Dota 2 tournament in Shanghai and earned about $8.33 million over six years before retiring at age 21. Esports president Darren Kwan notes that there are now approximately 300 million people globally with an interest in esports, and tournaments attract viewership numbers rivaling major traditional sports events, such as the League of Legends World Championship which peaked at more than 6.4 million viewers compared to the AFL grand final's 4.08 million TV audience.
Written by AI on 2026-09-28, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Melanie Bracewell, a comedian from Australia, has become a top player in Teamfight Tactics (TFT), reaching Challenger status among Oceania players. She was invited to compete at a major TFT tournament in Las Vegas, showcasing how competitive gaming can transition from hobby to career. For some Australian gamers like Declan Willmott (aka "Resignz"), who competes for the organization PWR, esports has turned into a lucrative profession with sponsorships from companies such as Red Bull and Nacon. Anathan “ana” Pham, a Melbourne-based professional Dota 2 player, exemplifies this shift by winning $4.62 million in a 2019 tournament in Shanghai, ranking him fourth highest on the esports earnings leaderboard with total career winnings of around $8.33 million before his retirement.

Written for “Esports Industry Growth” on 2026-10-30, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Esports Industry Growth
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
83
sentences that state something as happening or true
Uncertain
2%
2 of 83 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-28 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5572 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Nell Geraets
22 article(s) here · 1 carrying a prediction
🔮 You’re thus likely to see many people running around in togas and sandals this year, channelling Matt Damon’s mighty Odysseus from Christopher Nolan’s record-breaking blockbuster The Odyssey.
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2026-10-18 · assertive framing · So, you’ve been swallowed by a whale. What now?
🔮 That alone is enticing for studios, which may already consider her the Marvel of romance-dramas.
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Also by Nell Geraets
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2026-10-20 · The Sydney Morning Herald
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 22 articles by Nell Geraets →

Topics

Challenger Esports Shanghai TFT Teamfight Tactics

Subjects

Kwan PERSON · 5× Esports ORG · 4× Australian NORP · 2× Melbourne GPE · 2× Shanghai GPE · 2× Australians NORP · 1× Bracewell PERSON · 1× Las Vegas GPE · 1× Melanie Bracewell PERSON · 1× Vegas GPE · 1×

Narrative

Declan Willmott (aka “Resignz”), a 19-year-old Fortnite competitor from NSW’s central coast, says the Esports organisation he’s part of, PWR, is sponsored by Red Bull, video game controller brand Nacon and gaming equipment company RIG.
framing: assertive · carried by 1 article(s) · first seen 2026-09-28
🔮 But as generation after generation keep absorbing and getting involved in that culture, it’ll keep developing and will stand alongside those world sports,” Kwan says.
2026-09-28 · The Sydney Morning Herald
Levelling up: How Esports turned a hobby into a money-making machine · assertive framing

Claims (83 extracted, 2 hedged)

Melanie Bracewell has a hidden talent. asserted
Bracewell → have → talent
At work, she’s a celebrated host and hilarious stand-up comic. asserted
she → ’ → work
At home, she’s a decorated gamer. asserted
she → ’ → home
“I really got into this game called TFT [Teamfight Tactics]. asserted
I → get → game
At the beginning of this year, I reached Challenger, which means I’m top 100 in Oceania,” the Cheap Seats host says. asserted
host → reach → Oceania
“I go to PAX in Melbourne every year where they run casual competitions, but I don’t take it very casually … asserted
I → go → it
We’ve got a whole stash of medals now.” asserted
We → get → medals
She’s levelling up this year, having been invited to one of the world’s biggest TFT tournaments in Las Vegas. asserted
She → level → Vegas
“I’m so excited. asserted
I → ’m → ?
It’s this massive tournament that sells out in seconds, so it’s surreal that I’m going. asserted
I → ’ → seconds
I’ve never been to Vegas before, and it’s to go play video games. asserted
it → ’ → games
Bracewell loves video games, but they’re ultimately still just a hobby. asserted
they → love → games
For other Australians, though, gaming has become a full-time job – and a lucrative one at that. asserted
gaming → become → that
Anathan “ana” Pham, a Melburnian professional Dota 2 player, won $4.62 million in a 2019 Shanghai tournament, making him the fourth-highest earner on the Esports earnings leaderboard. asserted
him → win → leaderboard
After about six years of competitive playing, Pham had reportedly made roughly $8.33 million and retired by 2021. uncertain
Pham → make → 2021
These wild trajectories aren’t surprising, says founding president of Esports Australia Darren Kwan. asserted
Kwan → say → Australia
As the competitive arm of video games, it’s on par with physical sports such as the FIFA World Cup. asserted
it → ’ → Cup
“Like other sports, there are referees, rules, a code of conduct,” Kwan says. asserted
Kwan → be → conduct
“That’s why we call it the sport of playing video games because there’s the recreation side and then there’s the sports structure. asserted
we → ’ → games
Today, Kwan says there are about 300 million people worldwide with an interest in Esports, from collegiate gameplay to professional tournaments. asserted
Kwan → say → tournaments
The number of fans who tune into tournaments rivals that of major traditional sports. asserted
who → tune → sports
For example, The League of Legends 2023 World Championship peaked at more than 6.4 million viewers. asserted
Championship → peak → viewers
Last year’s AFL grand final, by comparison, attracted a total national TV audience of 4.08 million. asserted
final → attract → million
Esports tournaments have gained significant lucrative backing, too. asserted
tournaments → gain → backing
They’re sponsored by an array of brands, from Red Bull and Coca-Cola to Louis Vuitton and Mercedes-Benz. asserted
They → sponsor → Vuitton
At this year’s Esports World Cup, prize pools ranged from $US500,000 to $US3 million. asserted
pools → range → million
Meanwhile, the prize pool at the Valorant Champions, set for Shanghai this month, is $US2.25 million. asserted
pool → set → Shanghai
So, how is it that playing video games – long considered a mere pastime – has transformed into such a popular and lucrative sport? asserted
transformed → play → sport
Given the current size of the video game industry, a competitive branch was inevitable. asserted
branch → give → industry
Kwan says that 98 per cent of Australian households contain some kind of gaming device. asserted
cent → say → device
Further, digital games development in Australia over the past decade increased by an average annual growth rate of 13.1 per cent. asserted
development → increase → cent
“Interest in gaming begins in the schoolyard … asserted
Interest → begin → schoolyard
But as generation after generation keep absorbing and getting involved in that culture, it’ll keep developing and will stand alongside those world sports,” Kwan says. asserted
Kwan → keep → sports
Esports is largely community-driven, with many games connecting players who share similar interests in leagues of various levels. asserted
who → drive → levels
“It’s very inclusive, and that inclusivity isn’t just about physical ability,” Kwan says. asserted
Kwan → ’ → ability
“It’s also economic participation – there’s less travel involved. asserted
It → ’ → ?
The power of the internet being so accessible for everyone, it puts people on a level global playing field. asserted
it → put → field
“It’s also super accessible when you think of geography, like people in Melbourne and Sydney can be playing together every night. asserted
people → ’ → Melbourne
So, you’re really interconnecting communities who otherwise, if in other sports, might not have been able to.” uncertain
who → interconnect → sports
Australian Counter-Strike 2 player Vivienne Quach, known online as BiBiAhn, met most of her friends through Esports, including her partner, who she now lives with in Chicago. asserted
she → know → Chicago
…and 43 more, not listed.
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