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journalism → support → readers
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we → purchase → commission
Moss turned a practical shoe designed for the British countryside into a covetable fashion piece.
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Moss → turn → piece
Now, more than two decades later, the two icons have reunited.
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icons → reunite → ?
Moss is the face of the brand’s 170th anniversary campaign – just in time for the leaves changing colour, muddy dog walks, and rural rambles to the pub on a Sunday.
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leaves → change → Sunday
Founded in Scotland in 1856, Hunter has undergone many transformations: from waterproof rubber goods manufacturer to soldier boot supplier during both World Wars, and a farmer’s staple in the late 20th century.
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Hunter → found → century
Moss put Hunter on the map for festival style in the mid-noughties, with the era’s It-girls (Alexa Chung and Lily Allen) soon following suit.
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girls → put → noughties
Despite fashionable collaborations with Ganni, Represent, and Stella McCartney, Hunter has never conceded its practical roots.
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Hunter → concede → roots
The 170th anniversary collection includes Hunter’s original tall (£140, Hunterboots.com) – Moss’s Glasto boot of choice – Chelsea boots (£130, Hunterboots.com), and a downpour style (£100, Hunterboots.com), while clothing completes the countryside-chic capsule, from a tartan raincoat (£135, Hunterboots.com) to a puffer coat (£230, Hunterboots.com).
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clothing → include → coat
If you’re escaping from the city to the countryside this autumn, these are the Hunter staples to invest in.
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these → escape → countryside
Hunter 170 years anniversary Wellington boot
Only Hunter could make a Wellington boot this fashionable.
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boot → make → boot
As part of the brand’s 170th anniversary celebrations, this special edition is finished in a patent signature green.
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edition → finish → green
Handcrafted from natural rubber, the boots boast a tall leg, complete waterproof protection and tread soles for grip.
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boots → handcraft → grip
They’ll serve you year-round, from winter strolls to summer festivals.
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They → serve → festivals
A nod to Hunter’s Scottish roots, this raincoat is designed with a heritage tartan print in olive, navy and blue shades.
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raincoat → design → shades
Characterised by its waterproof shell and flattering, slightly fitted shape, the jacket features a hood and multiple pockets.
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jacket → characterise → hood
Size up and pair with tall wellies and shorts (with tights, when the weather’s chillier), à la Moss.
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weather → size → tights
Hunter black elements neoprene Chelsea boot
A short, more everyday pair of wellington boots, this Chelsea style will come in use year-round.
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style → come → use
Designed with a sturdy toe cap, grippy tread sole and flexible rubber upper, the neoprene lining provides insulation.
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lining → design → insulation
Whether you’re dog walking through Victoria Park or day tripping to the South Downs
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you → walk → Downs
, it’s a boot that does both.
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that → ’ → both
Hunter black downpour PU hooded jacket
A raincoat that’s perfectly placed to be in your commuter bag for sudden downpours
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that → place → downpours
Available in four colourways – classic black, navy, green or pink – the jacket boasts a hood and snap closure, while the waterproof material is also fast-drying.
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material → boast → hood
The Aporia
