A T-shirt has always been able to tell you something about the person wearing it.
asserted
shirt → tell → it
Maybe it shows a favorite band, sports team or funny message.
asserted
it → show → band
Now, it can potentially open an entire digital profile.
asserted
it → open → profile
That is the idea behind ShareAScan, a startup using QR code clothing to connect apparel and other physical products with digital content that can change over time.
asserted
that → use → time
Scan a code with your smartphone and you can see whatever experience the owner has chosen to share.
asserted
owner → scan → experience
That might include text, photos, video, music, a portfolio, social content or information about a business.
uncertain
That → include → business
The shirt itself does not contain a battery, Bluetooth connection or hidden computer.
asserted
shirt → contain → battery
The technology starts with a printed QR code and the web platform behind it.
asserted
technology → start → it
So, could the next connected device actually be something you wear?
uncertain
you → connect → ?
Watch the replay and discover 5 ways AI can help you get better healthcare.
asserted
you → watch → healthcare
Our free CyberGuy LIVE class, Get Better Healthcare With AI, has ended, but you can still watch the full replay.
asserted
you → get → replay
Kurt "CyberGuy" Knutsson walks you through five practical ways AI can help you organize your health history, remember important appointment details, understand complicated medical information, research prescriptions and prepare smarter questions for your doctor.
asserted
you → walk → doctor
No technical experience is needed.
asserted
experience → need → ?
Watch the free replay + downloadable checklist now at CyberGuyLive.com
How QR code clothing works
The basic idea is simple.
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idea → watch → CyberGuyLive.com
ShareAScan prints a unique QR code on products such as T-shirts, hoodies, hats, mugs and other merchandise.
asserted
ShareAScan → print → shirts
A person scans the code using the camera already built into a smartphone.
asserted
person → scan → smartphone
No special scanning app is required.
asserted
app → scan → ?
However, the interesting part happens behind that code.
asserted
part → happen → code
Instead of permanently tying the printed QR code to one piece of content, ShareAScan lets the owner change what appears later.
asserted
what → tie → content
The physical code stays the same while the digital experience behind it changes.
asserted
experience → stay → it
For example, someone could use a shirt to share a portfolio at a conference and later update the content to promote a project or event.
uncertain
someone → use → project
The company describes its technology as a patent-pending platform connecting physical products with dynamic, user-controlled digital identities.
asserted
company → describe → identities
Its September announcement says a single product can become a changing introduction, portfolio, personal message or business card.
asserted
product → say → ?
That makes the concept more interesting than simply printing a website address across your chest.
asserted
concept → make → chest
The idea recently made its way to the Emmys
ShareAScan was founded by sisters Shara and Kailey Zuckerman.
asserted
ShareAScan → make → Zuckerman
Shara is a college student studying business, finance and artificial intelligence, while Kailey is still in high school.
asserted
Kailey → study → school
The company got a major dose of exposure this month when its QR merchandise was included in gift bags distributed around the 78th Emmy Awards.
asserted
merchandise → get → Awards
ShareAScan merchandise went into gift bags for nominees, presenters and performers.
asserted
merchandise → go → nominees
Still, the bigger story goes beyond an awards-show gift bag.
asserted
story → go → bag
It is another example of physical products gaining a digital layer that can change long after you buy them.
asserted
you → gain → them
Your shirt could become a changing digital business card
There are plenty of ways people could use this.
uncertain
people → become → this
A business owner could wear a shirt that introduces a company.
uncertain
that → wear → company
A creator could share recent work.
uncertain
creator → share → work
Someone at a conference could use it as a digital introduction.
uncertain
Someone → use → introduction
Meanwhile, a musician could share new content or an organization could promote an event.
uncertain
organization → share → event
Because the material behind the QR code can change, the same physical product can serve different purposes over time.
asserted
product → change → time
ShareAScan says purchases start at $19 and current customers do not pay an ongoing subscription fee.
asserted
customers → say → fee
The company also tells CyberGuy that customers who buy under the current model will not later face a subscription charge even if its terms change for future customers.
asserted
terms → tell → customers
That gives the physical product something most ordinary clothing never had before: content that can keep changing after you take it home.
asserted
you → give → it
What happens when someone scans your shirt?
asserted
someone → happen → shirt
…and 69 more, not listed.
The Aporia
