Sleep-deprived shoppers are turning to a supplement on Amazon that some reviewers claim rivals the effects of prescription sleep medications.
uncertain
reviewers → turn → medications
The supplement in question is NOW Supplements Magnesium Glycinate,which is currently on sale for just $19 ahead of October Prime Day, which kicks off Oct. 6 and goes through Oct. 7, though many deals are already live.
asserted
deals → kick → Oct.
The key ingredient in the capsules is magnesium glycinate — an essential mineral that plays a role in the production of melatonin, a hormone that helps regulate the body’s circadian rhythm.
asserted
that → play → rhythm
A European clinical trial that looked into the impact of magnesium supplementation on sleep quality, mood and activity levels concluded that the mineral “may be an effective nonpharmacological intervention to promote sleep and mood.”
uncertain
mineral → look → sleep
According to many users of the trending NOW formula, the effects on sleep are quite noticeable.
uncertain
effects → accord → sleep
One woman said she turned to magnesium after stopping Ambien, which she had taken for several years.
asserted
she → say → years
“I never went back to Ambien, even though I had been using it for several years, and I never thought I’d be able to get a full night’s sleep without it
asserted
I → go → it
,” the user explained.
asserted
user → explain → ?
“For me, this (magnesium) has been the best sleep support I’ve found that actually works, and I’ve tried so many things,” she continued.
asserted
she → find → things
“I take two each night, and it really helps me relax, calm nighttime anxiety and wind me down so I can fall asleep more easily.
asserted
I → take → me
But better sleep isn’t the only benefit users are reporting — some say the effects extend beyond sleep and circadian support.
asserted
effects → report → sleep
Older research suggests that magnesium supplementation may help prevent muscle cramps in people who are deficient in the mineral or have low magnesium levels.
uncertain
who → suggest → levels
“This magnesium glycinate has helped my nighttime leg cramps so much,” another reviewer shared.
asserted
reviewer → help → cramps
“After taking it consistently, I noticed a huge difference in how often I was waking up with painful cramps, and now I’m finally sleeping much more comfortably through the night.”
asserted
I → take → night
The NOW formula is third-party tested for purity and potency and is GMP Quality Assured.
asserted
formula → test → purity
As with any new supplement, it’s important to consult your physician before adding it to your routine.
asserted
it → ’ → routine
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days and when is it?
asserted
it → answer → ?
Prime Big Deal Days — fondly known as October Prime Day — is Amazon’s biggest fall sale, offering massive discounts before the holiday rush of Black Friday and Cyber Monday.
asserted
Days → know → Friday
October Prime Day runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.
asserted
Day → run → Wednesday
Prime Day vs. Prime Big Deal Days
Prime Day and Prime Big Deal Days are both Prime member-exclusive seasonal sales with massive discounts on rotating bestsellers.
asserted
Day → rotate → bestsellers
Unlike July’s Prime Day, Prime Big Deal Days runs every October as a precursor to the busy holiday season, allowing shoppers to start saving on gift shopping early.
asserted
shoppers → run → shopping
Do you have to be an Amazon Prime member to shop?
asserted
you → have → ?
However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
asserted
shoppers → grab → shipping
From reporting on Amazon sales for years, we can tell you for certain that Amazon’s October Prime Day is the ideal time to save on big-ticket tech, Amazon devices, gift-worthy clothing and beauty and skincare staples, household essentials and many more Amazon best-sellers.
asserted
Day → report → tech
Every Prime Day sale is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials, but Amazon’s October event also has great pre-holiday discounts on gifts.
asserted
event → score → gifts
Our team diligently sorts through all the offers to find the very best items to grab on sale.
asserted
team → sort → sale
Already wondering when Amazon’s next Prime Day is?
asserted
Day → wonder → ?
We expect Prime Day to return in summer 2027, but anticipate just-as-good (if not better) deals coming this Black Friday and Cyber Monday.
asserted
Day → expect → deals
Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales.
asserted
you → follow → sales
This article was written by Miska Salemann, New York Post Commerce Writer/Reporter.
asserted
article → write → Salemann
As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more.
asserted
Miska → seek → trending
Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to the viral Oura Ring to Jennifer Aniston’s favorite workout platform – often with her adorable toddler by her side.
asserted
Miska → take → side
Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.
asserted
Miska → join → Sun
The Aporia
