Comedian Nate Bargatze, the Tennessee native and dad who has made a name for himself with his clean-cut, family-friendly comedy, is stressing relatability, simplicity and trust as he moves into a new realm.
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he → make → realm
He's the average guy who doesn't know it all — and freely admits he needs help.
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he → know → help
Bargatze says in a new ad, "Look, I don’t know how to take care of my truck.
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I → say → truck
But the technicians at Ford Service — they do."
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they → do → Service
The Ford Motor Company on Monday announced Bargatze as the face of a new "Real Parts. Real Pros. Real Easy" customer service campaign.
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Company → announce → campaign
"I haven't really done a lot of stuff like this," the comedian told Fox News Digital in a recent on-camera interview.
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comedian → do → interview
He said that when Ford asked him about being involved, "I was super excited.
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I have a Ford Bronco.
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I → have → Bronco
I love Ford — it's an iconic company.
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it → love → Ford
He said everyone wants "people they can rely on" — and "I think Ford's done the best at it.
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Ford → say → it
And especially with their service business, I think they're doing a great job.
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they → think → job
It's an iconic brand that's also evolving and moving forward."
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that → evolve → ?
His car "gets fixed a lot easier when they come to your house."
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they → fix → house
Bargatze said he likes that the company is making the servicing of cars "simple for you, and they use all real Ford parts. ...
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they → say → parts
The pros are trained by Ford."
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pros → train → Ford
He said his Ford Bronco "gets fixed a lot easier when they come to your house."
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they → say → house
The campaign is leaning into his relatable humor to make vehicle service feel less intimidating, the Dearborn, Michigan-based company said — while highlighting its parts, factory-trained technicians and convenient-to-consumer service options.
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company → lean → consumer
For the average American today, Bargatze said that "everything is so polarizing, and everything is so extreme and life or death.
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everything → say → American
But you know — not that [certain] things aren't serious — but [a lot of life] is people just taking their kids to school, and they've got to drop off three kids, and then you've got a soccer game and a baseball game.
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you → know → game
And, you know, you're just living life."
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you → know → life
He said things in today's world have been "sped up, and it's been speeding up more and more.
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it → say → world
So I think people want to take a breath, they want to take a step back.
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they → think → step
Not everything needs to be so polarizing.
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everything → need → ?
Things can still be just simpler, and I've seen that with the tour that I go on."
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I → see → that
He does not include politics in his stand-up routines.
"
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He → include → routines
You know, it's a ton of people [just] coming out, and they get to have fun, and they get to laugh ... and
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they → know → fun
I want to be there for them."
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I → want → them
He said he believes his comedy shows are a time for people to "take a break, and it's a moment to not worry about the stresses of your life."
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it → say → life
That's the parallel he sees with Ford, he said.
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he → see → Ford
It fits!
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It → fit → ?
Ford has their parts.
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Ford → have → parts
So when you buy a Ford car, it's not complicated.
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it → buy → car
You have it [all] from one place.
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You → have → place
The people that are making it — they're coming to help fix your car or take care of your car.
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they → make → car
So I think it's a big trust issue."
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it → think → ?
He added, "It's their values and what they stand for and the trust that they have — that's exactly what I want to do with making movies [and] doing stand-up.
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I → add → up
I want people to be able to rely on it and know what to expect, and not be surprised by it.
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people → want → it
His approach to comedy, he said, is simple and down to earth.
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he → say → comedy
"I make fun of me.
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I → make → me
I make fun of myself ... and I try not to go outwards."
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I → make → myself
…and 8 more, not listed.
The Aporia
