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ABC News weighs major shakeup at ‘Good Morning America’ after humiliating ratings loss to ‘Today’: sources

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Steigrad, A. (2026, September 28). ABC News weighs major shakeup at ‘Good Morning America’ after humiliating ratings loss to ‘Today’: sources. New York Post. https://nypost.com/2026/09/28/media/abc-news-weighs-major-shakeup-at-gma-after-ratings-loss-to-today-sources/

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New York Post · collected 2026-09-28 · by Alexandra Steigrad

Quick Summary

ABC News is considering significant changes at "Good Morning America" after it lost its top ratings position to NBC’s "The Today Show" during the 2025-2026 season. "GMA" had 2.8 million total viewers and 477,000 in the key demographic of 25-54, compared to "Today's" 2.9 million total viewers and 612,000 in the same demo. The article attributes this shift partly to internal tensions among "GMA’s" co-hosts—Robin Roberts, Michael Strahan, and George Stephanopoulos—who rarely appear together on set due to conflicting schedules or personal conflicts, affecting viewer engagement. ABC News president Almin Karamehmedovic is reportedly deeply involved in addressing the situation, with executive producer Simone Swink potentially facing consequences if ratings do not improve.
Written by AI on 2026-09-28, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

ABC News is considering significant changes to "Good Morning America" after it lost its top ratings position to NBC's "Today Show" during the 2025-2026 season. "GMA" garnered 2.8 million total viewers and 477,000 in the key demographic of 25-54 years old, while "Today" attracted 2.9 million total viewers and a robust 612,000 in the same demo—marking "Today's" first No. 1 ranking since 2011-12. Additional boosts for "Today" included increased viewer interest due to co-host Savannah Guthrie’s mother disappearance story and coverage of the Winter Olympics and Super Bowl by NBC. However, insiders cite another issue: co-hosts Robin Roberts, Michael Strahan, and George Stephanopoulos are rarely seen together on set, impacting viewer engagement and anchor chemistry.

Written for “ABC News Shakeup GMA Ratings Loss” on 2026-10-30, grounded in this article and the 0 other(s) covering the same event.

Story

📰 ABC News Shakeup GMA Ratings Loss
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
28
sentences that state something as happening or true
Uncertain
7%
2 of 28 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-28 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15307 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Alexandra Steigrad
11 article(s) here · 1 carrying a prediction
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🔮 But insiders also pointed to the fact that co-hosts Robin Roberts, Michael Strahan, and George Stephanopoulos are rarely on set together.
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Also by Alexandra Steigrad
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 11 articles by Alexandra Steigrad →

Topics

ABC News Journavx NBC Post the Winter Olympics

Subjects

ABC News ORG · 3× Vonn PERSON · 3× ABC ORG · 2× NBC ORG · 2× Robin PERSON · 2× Zee ORG · 2× Ann Curry PERSON · 1× Matt Lauer PERSON · 1× Post ORG · 1× Savannah Guthrie PERSON · 1×

Narrative

However, a source familiar with the show said of Swink: “She holds one of the most respected and important roles at the network and is the best person to lead the show.” Under her leadership, sources said “GMA” has lost its edge and has been relying heavily on sponsor-driven content that can turn off viewers.
framing: assertive · carried by 1 article(s) · first seen 2026-09-28
🔮 But insiders also pointed to the fact that co-hosts Robin Roberts, Michael Strahan, and George Stephanopoulos are rarely on set together.

Claims (28 extracted, 2 hedged)

ABC News is weighing a major shakeup at “Good Morning America” after the iconic broadcast lost its No. 1 ratings berth last season to NBC’s “The Today Show,” The Post has learned. asserted
Post → weigh → Show
During 2025-2026, “GMA” amassed 2.8 million total viewers and 477,000 viewers in the coveted 25-54 demo — while “Today” reeled in 2.9 million total viewers and 612,000 viewers in the demo. asserted
Today → amass → demo
It didn’t help that “Today” captured a massive audience spike earlier this year as viewers followed the developing story of co-host Savannah Guthrie’s missing mother. asserted
viewers → help → mother
“Today” also got a boost as NBC carried the Winter Olympics and the Super Bowl this year. asserted
NBC → get → Olympics
But insiders also pointed to the fact that co-hosts Robin Roberts, Michael Strahan, and George Stephanopoulos are rarely on set together. asserted
Roberts → point → set
The trio is “never” in the studio at the same time, an ABC source noted, adding that “someone is always on vacation,” on assignment or working on another project, which has harmed viewership. asserted
which → note → viewership
“Anchors are the No. 1 reason people watch,” the source said. asserted
source → watch → ?
“Anchor chemistry is everything, but Robin and George detest each other and Robin is jealous of Michael. asserted
Robin → detest → Michael
It’s palpable. asserted
It → ’ → ?
They don’t like each other. asserted
They → like → other
“They can’t afford to keep all those anchors,” the person added. asserted
person → afford → anchors
Although their exact salaries could not be learned, sources said each host is making north of $15 million per year. uncertain
host → learn → year
Reports of a tense off-camera relationship between the anchors have been well-documented, but the source said it matters now because the ratings are sliding and parent company Disney is looking to trim costs. asserted
Disney → document → costs
“They’re going to need to cut their salaries significantly — and no one wants to take a pay cut,” the insider said. asserted
insider → go → cut
However, another source familiar with the show said of the trio: “They’re the longest running anchor team and they’re the best at what they do and it shows.” asserted
it → say → what
ABC News president Almin Karamehmedovic is “very concerned” and “very hands-on,” two network insiders told The Post, adding that executive producer Simone Swink could be on the chopping block if the show doesn’t turn things around. “I have heard Simone is in trouble,” an additional source said, before turning to the show’s highly-paid co-hosts, Roberts, Strahan and Stephanopoulos. uncertain
source → tell → hosts
However, a source familiar with the show said of Swink: “She holds one of the most respected and important roles at the network and is the best person to lead the show.” Under her leadership, sources said “GMA” has lost its edge and has been relying heavily on sponsor-driven content that can turn off viewers. asserted
that → say → viewers
Images of Vonn in her hospital bed and her rehab appear on screen as the athlete explained that her doctor recommended she take Vertex’s non-opioid prescription pain drug Journavx. asserted
she → appear → drug
“When you’re in the hospital dealing with so much, the last thing you need is to be in constant pain. asserted
you → ’re → pain
Journavx for me was what able to manage my pain,” Vonn told Zee, before reciting a pharmaceutical warning script. asserted
Vonn → manage → script
“If you’re pregnant or breastfeeding, you know, it can interract with other medications and there are other side effects like muscle spasms, rash, itching and elevated muscle enzymes,” she added, as a graphic flashed on the screen detailing the drug’s dangers. asserted
graphic → ’re → dangers
“It’s really unethical,” a TV producer said, of the interview. asserted
producer → ’ → interview
“It looked like an editorial interview if you weren’t paying close attention. asserted
you → look → attention
Advertisers are using the good name of ABC News to hawk their products — and the network is welcoming it. asserted
network → use → it
“It’s really icky,” added a former ABC exec, who said that even though the story labeled the segment as an ad, it was disguised by the fact Vonn sat down with Zee to promote the drug. asserted
Vonn → ’ → drug
Even though “GMA” has been selling products on air for some time through its “Deals & Steals” franchise and other things, a third former “GMA” exec said there’s been an uptick in selling — including segments that publicize new movies, product launches and cruise lines from Disney. asserted
that → sell → Disney
Too much commercialization,” the person said. asserted
person → say → ?
“I hate to say it, I love the show, but it’s unwatchable now and it’s unrecognizable.” asserted
it → hate → show
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