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Oscar-winning film turns humble California grocery store into a tourist hot spot

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Cite

Zalben, B. (2026, September 28). Oscar-winning film turns humble California grocery store into a tourist hot spot. New York Post. https://nypost.com/2026/09/28/lifestyle/leonardo-dicaprio-fans-swarm-murphys-market-to-see-nonexistant-pay-phone/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-28 · by Bianca Zalben

Quick Summary

Tourists are flocking to Murphy’s Market in Cutten, California, after the store appeared as a filming location in Paul Thomas Anderson’s movie “One Battle After Another.” Fans of the film visit the market hoping to reenact scenes with Leonardo DiCaprio but find only a water refill machine where they expected to see the iconic telephone featured in one scene. Despite this disappointment, visitors still take photos and recreate moments from the movie, even stopping traffic while filming their own scenes outside the store.
Written by AI on 2026-09-28, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Murphy’s Market, a small grocery store in Cutten, Humboldt County, California, has become an unexpected tourist attraction after appearing in the 2023 film “One Battle After Another.” The movie features Leonardo DiCaprio shouting into a telephone while trying to reach his missing daughter, a scene that went viral. Since then, fans have been visiting the store to reenact this moment and find the iconic pay phone used in the film. However, unlike DiCaprio’s character, they often leave empty-handed as the telephone is not present for them to use. The influx of visitors has caused minor disruptions, with some causing traffic jams while searching for the exact spot featured in the movie.

Written for “Grocery Store Becomes Tourist Hotspot” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Grocery Store Becomes Tourist Hotspot
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
27
sentences that state something as happening or true
Uncertain
15%
4 of 27 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-28 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 16821 article(s) · 36 correction(s) detected
Running correction rate · 36 correction(s)

Who wrote this

Bianca Zalben
36 article(s) here · 1 carrying a prediction
🔮 Someone else calculated that the same money could buy roughly 14 of Costco’s famous $1.50 hot dogs.
🔮 Set to open by summer 2028, the ambitious development will include 406 luxury guest rooms (featuring 119 VIP suites), and 900 additional slot machines, which brings the gaming floor’s fire-power up to 3,000 slots.
🔮 Once there, they can take advantage of buying goods in bulk, potentially splitting supersized grocery purchases that might otherwise be impractical for a single student. “We realized it’d be best if we can just all band together, have people with memberships and cars, go to Costco so we can buy items in bulk,” Kathryn Chong, the club’s social media manager and a fourth-year biology student, told the school newspaper.
🔮 Hospitality entrepreneur Jeremy Fall and former Mozza Restaurant Group executive Sean Maloney are behind the ambitious revival, and while the beloved French dip will remain the star of the show, its return will include white tablecloths, fancy French fare and even an au jus-infused martini.
🔮 Rocket riches could be fueling a sleepy Los Angeles area city’s sudden interest in the finer things.
🔮 The team had anticipated a low-key debut, staffing the bakery for what they though would be a relatively quiet soft opening.
🔮 The bulk-buying behemoth is moving closer to opening its first warehouse in Oakland, with newly filed plans revealing a massive store that could bring roughly 400 jobs and millions in tax revenue.
🔮 Helmed by Chef Willian Joo, Pizzeria Sei specializes in Tokyo-style perfectly blistered Neapolitan-style pies.
2026-10-09 · assertive framing · Five California pizzerias ranked top 27 in the US
🔮 The poster admitted their own contribution to the list might ruffle some feathers: an $8.75 personal 8-inch pizza from Erewhon.
🔮 Southern California’s craft beer scene may be drowning in closures, but one experimental newcomer is betting there’s still plenty of life left in the tap.
Also by Bianca Zalben
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 36 articles by Bianca Zalben →

Topics

California Erewhon Humboldt County Murphy’s Market SFGATE

Subjects

DiCaprio PERSON · 3× Leo PERSON · 2× SFGATE ORG · 2× Vest PERSON · 2× California GPE · 1× Cutten GPE · 1× Erewhon ORG · 1× Humboldt County GPE · 1× Murphy’s Market ORG · 1× Paul Thomas Anderson PERSON · 1×

Narrative

Another Murphy’s employee, Jennifer Sherman, said people still storm the aisles to reenact DiCaprio’s panicked sprint, even swarming the checkout counter to buy cheap sunglasses like the ones Leo used as a disguise.
framing: assertive · carried by 1 article(s) · first seen 2026-09-28
🔮 Fans hoping for a telephone may one day get their wish.

Claims (27 extracted, 4 hedged)

Erewhon isn’t the only California grocer drawing crowds. asserted
Erewhon → draw → crowds
A supermarket in a quiet corner of Humboldt County has become an unlikely tourist hot spot after landing a cameo in one of last year’s most buzzed-about movies. asserted
supermarket → become → movies
Fans of “One Battle After Another” are flocking to the store — and even stopping traffic — for a glimpse of the telephone featured in one of the Paul Thomas Anderson flick’s most memorable scenes. asserted
Fans → flock → scenes
Murphy’s Market in tiny Cutten is still fielding a steady stream of fans roughly a year after the movie came out, with film buffs hoping to reenact scenes, according to SFGATE. uncertain
buffs → field → SFGATE
Unlike Leonardo DiCaprio’s character in the film, they aren’t finding what they came searching for. asserted
they → find → what
In the movie, the Hollywood heartthrob plays washed-up revolutionary Bob Ferguson, who is on a mission to find his missing daughter. asserted
who → play → daughter
Clad in bathrobe, beanie and oversized sun glasses, DiCaprio can be seen shouting into a telephone as he calls upon an old ally. asserted
he → clothe → ally
But when he forgets the password to patch through, the movie sequence descends into a chaotic meltdown on the pay phone that went viral with audiences. asserted
that → forget → audiences
Now, tourists are flocking to the market to retrace Leo’s steps, only to discover that the silver screen’s hottest landmark was nothing more than a prop used to add some movie magic. asserted
landmark → flock → magic
“They ask about it all the time,” five-year employee Ciara Vest told SFGATE. asserted
Vest → ask → SFGATE
“And I’m like, ‘Oh, it’s not real. asserted
it → ’m → ?
Well, it’s real. asserted
it → ’ → ?
It’s somewhere. asserted
It → ’ → ?
But it’s not here.” asserted
it → ’ → ?
Instead of an iconic relic, disappointed fans are greeted with a PRIMO water refill machine. asserted
fans → greet → machine
In the end, tourists reportedly still end up taking photos with the far less glamorous gadget. uncertain
tourists → end → gadget
Another Murphy’s employee, Jennifer Sherman, said people still storm the aisles to reenact DiCaprio’s panicked sprint, even swarming the checkout counter to buy cheap sunglasses like the ones Leo used as a disguise. asserted
Leo → say → disguise
“It’s got the same seat they put in for the movie,” Sherman noted of the grocer’s oddly popular porcelain throne. asserted
Sherman → get → throne
On one occasion, a group of die-hard fans stopped traffic from going through the parking lot as they filmed the store. asserted
they → stop → store
Workers recalled the madhouse production day back in 2024, when around 80 onlookers lined up across the street to catch a glimpse of DiCaprio as he was fully in character. asserted
he → recall → character
“We watched them do it over a hundred times, I swear,” Vest told the outlet. asserted
Vest → watch → outlet
“But it makes you appreciate the process. asserted
you → make → process
And it’s been really cool to have a lot of people seeing our store, being like, ‘Oh, I go there. asserted
I → have → store
I shop there all the time.' asserted
I → shop → ?
Fans hoping for a telephone may one day get their wish. uncertain
Fans → hop → wish
Apparently, the store’s employees have been discussing getting a mock version that would be perfect for photo ops. asserted
that → discuss → ops
“I think it could probably bring more customers,” Vest said. uncertain
Vest → think → customers
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