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September 28, 2026

Read the original at Letters from an American ↗
Cite

Richardson, H. C. (2026, September 29). September 28, 2026. Letters from an American. https://heathercoxrichardson.substack.com/p/september-28-2026

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Letters from an American · collected 2026-09-29 · by Heather Cox Richardson commentary

Quick Summary

On September 28, 2026, former President Trump posted provocative social media content and aired government-funded advertisements across major networks, including NFL games and college football broadcasts. The ads featured ominous imagery and rhetoric against perceived enemies of America, despite not being a current candidate. Critics, such as ethics lawyer Richard Painter, suggested this could be an impeachable offense due to the misuse of public funds for political propaganda. Trump’s actions were part of his strategy to provoke a response and reinforce his image among supporters.
Written by AI on 2026-09-29, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

On September 28, 2026, President Trump posted a provocative video on social media and aired it during NFL games, Fox News Sunday, Saturday Night Live, and several college football games. The video featured ominous music and showed Trump walking down a hall while his voice declared: “This is the final battle. With you at my side, we will demolish the deep state.” He continued to pledge expulsion of globalists, communists, Marxists, fascists, and fake news media from America. The administration's strategy was clearly aimed at provoking a backlash to feed into Trump’s narrative that he faces an establishment conspiracy against him. Earlier in the month, on September 24, agricultural associations such as the Kansas Livestock Association, Oklahoma Cattlemen’s Association, and Texas Cattle Feeders Association warned about ICE activity impacting their livestock operations and workers. Despite this, Trump continued his aggressive rhetoric over the weekend.

Written for “US Midterm Elections” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

Story

📰 US Midterm Elections
Politics · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
61
sentences that state something as happening or true
Uncertain
3%
2 of 61 hedged ("reportedly", "may", "according to")
Leaning
Leans right
expected in commentary, which argues a position · beta estimate
Publisher signals
not measured
these signals count newsroom corrections; Commentary has none to count
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-29 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Letters from an American · 120 article(s) · 0 correction(s) detected
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Heather Cox Richardson
109 article(s) here · 1 carrying a prediction
🔮 But that was as far as he went with the Republican plans for a future in which every man, regardless of race, would have the right to the fruits of his own labor.
2026-11-01 · assertive framing · October 31, 2026
🔮 Those voters might not be highly engaged in politics in general, but they cannot miss the country’s rising prices, especially the cost of gasoline and diesel—and the food delivered by vehicles that use them—resulting from Trump’s war on Iran.
2026-10-31 · assertive framing · October 30, 2026
🔮 U.S. officials told the reporters that the government will likely grant them permanent residency later.
2026-10-30 · assertive framing · October 29, 2026
🔮 After losing the election to become Brazil’s president on Sunday, he suggested he would contest the results of the election, and Brazilian authorities asked him to give up his Brazilian passport because he is under investigation for laundering more than $1 billion through an online gambling scheme, and for financial irregularities involving a bank regulators shut down for fraud.
2026-10-29 · assertive framing · October 28, 2026
🔮 Three weeks ago, many observers thought Bolsonaro would win the election.
2026-10-28 · assertive framing · October 27, 2026
🔮 Obama told attendees that El-Sayed is “fighting for change, real change, that will get money out of politics and put money in your pocket” and would “finish the job we started with the Affordable Care Act and guarantee quality, affordable healthcare to every single American.”
2026-10-27 · assertive framing · October 26, 2026
🔮 He promised the new tariffs he intended to impose would create an economic miracle.
2026-10-26 · assertive framing · October 25, 2026
🔮 Consumers rushed to buy them, along with ready-made clothing, beauty products, and cars, all of which the new advertising industry, which grew out of the government propaganda campaigns of World War I, promised would bring them glamor, sophistication, romance, and power.
2026-10-25 · assertive framing · October 24, 2026
🔮 He continued: “If Trump wanted to help Ukraine militarily and with starshield he could.
2026-10-23 · assertive framing · October 22, 2026
🔮 Two days before congressionally mandated sanctions on Russia were set to take effect, Trump said he would waive them.
2026-10-23 · assertive framing · Politics Chat, October 20, 2026
Also by Heather Cox Richardson
October 31, 2026
2026-11-01 · Letters from an American
October 30, 2026
2026-10-31 · Letters from an American
October 29, 2026
2026-10-30 · Letters from an American
Politics Chat, October 29, 2026
2026-10-30 · Letters from an American
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 109 articles by Heather Cox Richardson →

Topics

America Fox News Sunday Marxists NFL U.S.

Subjects

Trump PERSON · 8× Congress ORG · 2× Democrats NORP · 2× NFL ORG · 2× America GPE · 1× CNN ORG · 1× Fox News Sunday ORG · 1× Marxists NORP · 1× Stephen Collinson PERSON · 1× U.S. GPE · 1×

Narrative

Although voters in counties that depend on agriculture supported Trump by almost 78%, on September 24 the Kansas Livestock Association, Oklahoma Cattlemen’s Association, and Texas Cattle Feeders Association released a statement warning that ICE activity is endangering their animals and operations, and has a “massive chilling effect” on “the legal, documented, skilled workers that put beef on the table and keep the cattle supply chain moving.”
framing: assertive · carried by 1 article(s) · first seen 2026-09-29
🔮 With you at my side, we will demolish the deep state.
2026-09-29 · Letters from an American
September 28, 2026 · assertive framing

Claims (61 extracted, 2 hedged)

It has become routine for Trump to spend the weekend posting wildly on social media, and this weekend was no exception. asserted
weekend → become → media
After attacking the press on Saturday morning, at 9:18 he posted a video with foreboding music that sped up as the video played, showing a glowering Trump walking down a hall toward the camera while his voice intoned: “This is the final battle. asserted
This → attack → camera
With you at my side, we will demolish the deep state. asserted
we → demolish → state
We will expel the warmongers from our government. asserted
We → expel → government
We will drive out the globalists, we will cast out the communists, Marxists, and fascists. asserted
we → drive → communists
We will throw off the sick political class that hates our country. asserted
that → throw → country
We will rout the fake news media, and we will liberate America from these villains once and for all.” asserted
we → rout → all
The administration clearly set out to provoke a backlash when it played what appeared to be the same ad later in the day during NFL games, Fox News Sunday, Saturday Night Live, and several college football games with the addition of the words: “Paid for by the U.S. Government.” asserted
what → set → Government
As Stephen Collinson of CNN noted, Trump often tries to provoke a response to his outrageous behavior in order to feed the narrative that he is under attack from an establishment deep state because he is trying to save the nation. asserted
he → note → nation
And this did, indeed, provoke a response. asserted
this → provoke → response
While the White House maintained the ad was a “public service announcement,” Richard Painter, who served as a White House ethics lawyer under President George W. Bush, said using public funds for “government-sponsored propaganda” could be “an impeachable offense.” uncertain
using → maintain → propaganda
That image worked well enough in his 2016 campaign that he recycled it for the 2024 campaign, when videos nearly identical to the one he posted on Saturday appeared repeatedly. asserted
he → work → Saturday
But its power now seems to be primarily in its ability to reinforce Trump’s fantasy of himself. asserted
power → seem → himself
Thirty-six thousand social media users liked a post that read: “Why is there a Donald Trump ad during an NFL game when he’s not running for office and why is the US government paying for a political ad[?]” asserted
government → like → ad
Trump seemed to be working overtime on boosting his self-image on social media on Saturday, posting a series of videos showing a triumphal movie version of his second term, narrated by MAGA supporters. asserted
Trump → seem → supporters
One video from2023 showed him attacking Democrats, other videos showed him winning his second term, setting out at top speed to fulfill his campaign promises, hosting the UFC mixed martial arts fight at the White House, and launching Operation Epic Fury against Iran. asserted
him → show → Iran
Still others intoned heroic literature, including “If” by Rudyard Kipling (that’s the one that starts: “If you can keep your head when all about you/ Are losing theirs and blaming it on you”) with Trump as the hero. asserted
you/ → intone → hero
While the first video seemed intended to rally his supporters, the rest of the videos, with their litany of broken promises—“expel the warmongers”?—and the praise of supporters who have left or been cast out of the government, felt weirdly like a requiem. asserted
who → intend → requiem
And the ads created yet another headache for Republican lawmakers hoping to retain control of Congress after the midterm elections. asserted
ads → create → elections
On Friday the administration announced it is refusing to spend about a billion dollars Congress appropriated for programs that help the American people—a refusal the nonpartisan Government Accountability Office (GAO) says is illegal—and on Saturday, Trump used taxpayer money for his own vanity ads. asserted
Trump → announce → ads
That misuse of public money comes on top of the administration announcement last week that it was removing about 760,000 people from Affordable Care Act health coverage rolls, claiming they were fraudulently enrolled in the program and that cutting them and dishonest brokers would save $2.2 billion. asserted
cutting → come → billion
For the past week, Trump’s collapsing job approval numbers and the increasing chances that the Democrats will prevail in the upcoming midterm elections have dominated the media. asserted
Democrats → collapse → media
In the New Yorker, Susan Glasser wrote about “The Week Republicans Finally Panicked About Trump.” asserted
Republicans → write → Trump
She notes that “[n]o modern president has ever gone into a midterm election this unpopular.” asserted
president → note → election
His approval rating is now twice as low as it was in 2018 when Republicans lost forty-one House seats. asserted
Republicans → lose → seats
At Strength in Numbers, G. Elliott Morris reported on September 25 that only 24% of American adults say the U.S. is better off under Trump than it had been under Biden. asserted
it → report → Biden
Fifty-eight percent say it’s worse off, and most of them say it’s much worse. asserted
it → say → them
Morris notes that in the last month, Trump’s approval rating has fallen most sharply among voters who identified themselves as Republicans. asserted
who → note → Republicans
Today Morris reported that media coverage of the Republicans’ midterm convention failed to come close to the number of stories about the Iran war, about Immigration and Customs Enforcement (ICE), and about the Justice Department, the FBI, and the Epstein files. asserted
coverage → report → Department
On Saturday, Patrick Thomas and Lindsay Wise of the Wall Street Journal reported that Trump’s tariffs that undermined the sales of agricultural products, his imports of foreign beef, and the rising costs of diesel, gas, and fertilizer have eroded his support in the agricultural areas that used to be the backbone of his support. asserted
that → report → support
On Sunday, Samuel Benson and Eric Bazail-Eimil of Politico reported that Republicans in battleground states—Kansas, Maine, Michigan, Texas, and even Florida—are on defense as their voters turn against the ICE agents conducting raids in the states. asserted
voters → report → states
An ICE agent’s shooting of a food delivery driver from Venezuela in Austin, Texas, on September 20 is highlighting the issue, especially since the agent was not wearing a body camera as required. asserted
agent → highlight → camera
Like the tariffs, the raids are challenging the loyalty of even those who voted overwhelmingly for Trump in 2024. asserted
who → challenge → 2024
Although voters in counties that depend on agriculture supported Trump by almost 78%, on September 24 the Kansas Livestock Association, Oklahoma Cattlemen’s Association, and Texas Cattle Feeders Association released a statement warning that ICE activity is endangering their animals and operations, and has a “massive chilling effect” on “the legal, documented, skilled workers that put beef on the table and keep the cattle supply chain moving.” asserted
chain → depend → table
In what appears to be a dig at the president, they note that their supply chains are already under pressure and call the raids “a costly and unnecessary impact to cattle producers already suffering from unwelcome political interference to both the markets as well as the physical supply chain.” asserted
chains → appear → markets
Rural areas, which tend to have more people employed in agriculture, fishing, and logging, as well as longer travel distances, are particularly hard hit by the high prices of diesel and gasoline caused by the Iran war. asserted
people → tend → war
Yesterday, Gregory S. Schneider and Evan Halper of the Washington Post reported that the skyrocketing price of diesel has pushed Republican candidates even in staunchly Republican districts to call for an end to the war in Iran. asserted
price → report → Iran
In Iowa, Representative Ashley Hinson, who voted four times against forcing Trump to end the Iran war and is now the Republican candidate for the U.S. Senate, is one of those now complaining about the high cost of gas and diesel. asserted
who → vote → gas
Republican Senate candidate Mike Rogers of Michigan also previously supported the war but now is saying “[t]he war with Iran needs to end and end quickly.” asserted
war → support → Iran
Republicans hoping to retain control of Congress after the midterms are fighting uphill battles in contested states, and some of their candidates are in the news for all the wrong reasons. asserted
some → hop → reasons
…and 21 more, not listed.
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