The Aporia
Mukherji, B. (2026, September 29). Sell family jewels for latest iPhone? In India, craze dials up debate. South China Morning Post. https://www.scmp.com/week-asia/lifestyle-culture/article/3369235/sell-family-jewels-latest-iphone-india-craze-dials-debate?utm_source=rss_feed
Mukherji, Biman. “Sell family jewels for latest iPhone? In India, craze dials up debate.” South China Morning Post, 29 Sept. 2026, https://www.scmp.com/week-asia/lifestyle-culture/article/3369235/sell-family-jewels-latest-iphone-india-craze-dials-debate?utm_source=rss_feed.
Mukherji, Biman. “Sell family jewels for latest iPhone? In India, craze dials up debate.” South China Morning Post, September 29, 2026. https://www.scmp.com/week-asia/lifestyle-culture/article/3369235/sell-family-jewels-latest-iphone-india-craze-dials-debate?utm_source=rss_feed.
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In India, the craze over the new iPhone 18 Pro and iPhone 18 Pro Max, released on September 22, 2023, is causing debate due to their high prices starting at 164,900 rupees (US$1,700) for the iPhone 18 Pro and 179,900 rupees for the iPhone 18 Pro Max. Some consumers are even willing to wait in lines for hours or sell valuable possessions just to own these devices. Despite their steep costs, which may not make financial sense for many Indians, analysts note that consumer desire often overrides rational thinking. India, being the world's second-largest smartphone market by volume, has become a crucial sales territory for Apple, with rapid growth in iPhone sales reflecting this trend.