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Sell family jewels for latest iPhone? In India, craze dials up debate

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Mukherji, B. (2026, September 29). Sell family jewels for latest iPhone? In India, craze dials up debate. South China Morning Post. https://www.scmp.com/week-asia/lifestyle-culture/article/3369235/sell-family-jewels-latest-iphone-india-craze-dials-debate?utm_source=rss_feed

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South China Morning Post · collected 2026-09-29 · by Biman Mukherji

Quick Summary

In India, there is significant debate over people's eagerness to purchase the latest iPhone models despite their high prices, which start at 164,900 rupees (US$1,700) and go up to 329,900 rupees. Some consumers are willing to wait in line for hours and even sell personal assets like family jewelry to afford these devices, highlighting India's role as a rapidly growing market for Apple, the world’s second-largest smartphone market by volume.
Written by AI on 2026-09-29, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In India, the craze over the new iPhone 18 Pro and iPhone 18 Pro Max, released on September 22, 2023, is causing debate due to their high prices starting at 164,900 rupees (US$1,700) for the iPhone 18 Pro and 179,900 rupees for the iPhone 18 Pro Max. Some consumers are even willing to wait in lines for hours or sell valuable possessions just to own these devices. Despite their steep costs, which may not make financial sense for many Indians, analysts note that consumer desire often overrides rational thinking. India, being the world's second-largest smartphone market by volume, has become a crucial sales territory for Apple, with rapid growth in iPhone sales reflecting this trend.

Written for “iPhone Craze in India” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 iPhone Craze in India
Technology · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
3
sentences that state something as happening or true
Uncertain
33%
1 of 3 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
63/100
South China Morning Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-29 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

South China Morning Post · 3615 article(s) · 7 correction(s) detected
Running correction rate · 7 correction(s)

Who wrote this

Biman Mukherji
18 article(s) here · 1 carrying a prediction
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🔮 The new iPhones might not make sense financially in India, but the desire for one is not always rational, analysts say The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees.
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Also by Biman Mukherji
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 18 articles by Biman Mukherji →

Topics

India The iPhone 18 Pro iPhone iPhones the iPhone 18 Pro Max

Subjects

India GPE · 3× Apple ORG · 1×

Narrative

The excitement among consumers – with some standing in line for hours – underscored how India, the world’s second largest smartphone market by volume, has emerged as one of the fastest growing sales sources for Apple.
framing: mixed · carried by 1 article(s) · first seen 2026-09-29
🔮 The new iPhones might not make sense financially in India, but the desire for one is not always rational, analysts say The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees.
2026-09-29 · South China Morning Post
Sell family jewels for latest iPhone? In India, craze dials up debate · mixed framing

Claims (3 extracted, 1 hedged)

In India, craze dials up debate asserted
craze → dial → debate
The new iPhones might not make sense financially in India, but the desire for one is not always rational, analysts say The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees. uncertain
Max → make → rupees
The excitement among consumers – with some standing in line for hours – underscored how India, the world’s second largest smartphone market by volume, has emerged as one of the fastest growing sales sources for Apple. asserted
India → stand → Apple
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