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RIP to Scarlett Johansson’s skin care brand, The Outset

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Cite

Radol, E. (2026, September 29). RIP to Scarlett Johansson’s skin care brand, The Outset. New York Post. https://pagesix.com/2026/09/29/style/scarlett-johansson-the-outset-skin-care-brand-shuts-down/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-29 · by Erica Radol

Quick Summary

Scarlett Johansson's skincare brand, The Outset, has unexpectedly closed its operations after thanking supporters on its website. Key products like the Lip Oasis Glossy Treatment, Firming Vegan Collagen Face Serum, and Restorative Niacinamide Night Cream received high praise from customers for their effectiveness and gentle formula. Fans are expressing disappointment over the closure across social media platforms such as Instagram.
Written by AI on 2026-09-29, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Scarlett Johansson's skin care brand, The Outset, has unexpectedly closed its operations after less than two years in business. The company thanked its supporters on their website for the "incredible journey," but did not provide specific reasons for closing down. Among the products offered were bestsellers like the Total Clarity Dark Spot Serum and the Lip Oasis Glossy Treatment, which was noted for giving users a fuller, more lustrous lip appearance similar to Johansson's iconic look. The brand had been sold at major retailers such as Nordstrom, but availability has since dwindled with only a few shades of Lip Oasis still available on platforms like Amazon.

Written for “Scarlett Johansson Brand Shutdown” on 2026-10-31, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Scarlett Johansson Brand Shutdown
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
23
sentences that state something as happening or true
Uncertain
4%
1 of 23 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-29 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15592 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Erica Radol
39 article(s) here · 1 carrying a prediction
🔮 Holmes’ choice of a chocolate hue practically forecasted that the color would be everywhere this season.
🔮 And while you might never guess it from her on-screen presence, the “Housemaid” star has struggled with acne for years, prompting her to search for skin care that wouldn’t cause a reaction — but still look perfect under makeup.
🔮 “It goes on like a dream,” she says, raving that it could be her “new favorite serum.”
🔮 Rosie Huntington-Whiteley is such a fan, she even once told Refinery 29, “If I could sum up my career in one scent, it would be the L’Oréal [Elnett] Hairspray.
🔮 Lili Reinhart may have just wrapped one of the year’s most fashionable press tours (for “The Love Hypothesis,” which saw her channeling past rom-com icons), but the actress and producer prefers more laid-back looks when she’s off the clock.
🔮 “The first two products I landed on were the Silky Highlighting Powder and the Lip Crayon — two products similar to ones I created decades ago, but I knew I could make them even better now,” she told us.
🔮 Page Six Style will have all the latest news here.
🔮 You might say it runs in the family, as her daughter Sophia Umansky also dubbed it the “best lip plumper on the market,” in a separate Live.
🔮 You might call it a double-masking habit.
🔮 Page Six Style will have all the latest news here.
Also by Erica Radol
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 39 articles by Erica Radol →

Topics

Nordstrom Outset The Outset the Lip Oasis Glossy Treatment the Total Clarity Dark Spot Serum

Subjects

Page Six ORG · 2× Amazon ORG · 1× Erica PERSON · 1× Erica Radol PERSON · 1× Nordstrom ORG · 1× Outset ORG · 1× Page Six Style Shopping ORG · 1× ScarJo PERSON · 1× Scarlett Johansson’s PERSON · 1× The Outset’s ORG · 1×

Narrative

A statement on the brand’s website thanked supporters and announced the unexpected closure, saying, “After an incredible journey, The Outset has made the decision to wind down operations.” So, before the bestsellers are gone for good, we’re scooping up our favorites, including our go-to brightening serum and the Lip Oasis Glossy Treatment that one of our editors said gave her “ScarJo’s enviable big pout.”
framing: assertive · carried by 1 article(s) · first seen 2026-09-29
🔮 “I’ve never found a brand with an amazing product I could use in my hair for flyaways, on my face and lips, and on my hands and elbows.
2026-09-29 · New York Post
RIP to Scarlett Johansson’s skin care brand, The Outset · assertive framing

Claims (23 extracted, 1 hedged)

We awoke to the news that one of our favorite celeb-owned skin care lines is closing — Scarlett Johansson’s The Outset. asserted
one → awake → lines
A statement on the brand’s website thanked supporters and announced the unexpected closure, saying, “After an incredible journey, The Outset has made the decision to wind down operations.” So, before the bestsellers are gone for good, we’re scooping up our favorites, including our go-to brightening serum and the Lip Oasis Glossy Treatment that one of our editors said gave her “ScarJo’s enviable big pout.” asserted
one → thank → pout
Our fellow Outset fans, shop ’em while you can. asserted
you → shop → ’em
When we caught up with the mega star last year at a launch party for the Total Clarity Dark Spot Serum, there was a genuine buzz among beauty editors about its gentle efficacy. asserted
we → catch → efficacy
Targeting age-related dark spots and improving skin texture, the lightweight, brightening formula had me getting unsolicited comments like, “Your skin is glowing!” asserted
skin → target → comments
At Nordstrom, you can still shop the full range of Lip Oasis, but on Amazon, only three shades are available. asserted
shades → shop → Amazon
It was a fan favorite from the line, and one shopper wrote, “The gloss is so lightweight and perfect — I’m already planning to grab a couple more tints!” asserted
I → write → tints
The Firming Vegan Collagen Face Serum is another bestseller that boosts radiance and elasticity, while minimizing the look of wrinkles. asserted
that → boost → wrinkles
Shoppers call it a “game-changer” for even the most sensitive skin. asserted
Shoppers → call → skin
The Botanical Barrier Rescue Balm is a hero for everything from dry patches to cuticles to lips, and the solid formula also makes it a travel staple. asserted
it → make → lips
Made with rosehip, marula and camellia oils — plus the Outset’s proprietary hyaluronic acid alternative — it’s another that has rave reviews from shoppers. asserted
that → make → shoppers
“I’ve never found a brand with an amazing product I could use in my hair for flyaways, on my face and lips, and on my hands and elbows. uncertain
I → find → hands
Super hydrating and leaves everything looking super glowy!” wrote one devotee. asserted
devotee → leave → everything
We’ll be sloughing away our sadness with this caffeine-infused scrub that leaves skin smoother and brighter in just one minute. asserted
that → slough → minute
Another top-rated product, the Restorative Niacinamide Night Cream is an evening formula that helps counter the signs of aging for a smoother, more radiant complexion. asserted
that → rat → complexion
We’re definitely going to miss the science-driven, clean skin care label for its accessible price points, too. asserted
We → go → points
“Leaves your skin glowing,” reads one of the nearly all five-star reviews on this lightweight multi-tasker oil, especially handy as temperatures drop outdoors and skin needs more moisture. asserted
skin → glow → moisture
“Don’t close down, please,” wrote one fan, echoing similar disappointment from devotees on The Outset’s Instagram. asserted
fan → close → Instagram
This vitamin-infused eye cream also earned very positive reviews; one shopper noted that it’s “great for sensitive skin.” asserted
it → infuse → skin
Another wrote that it brightened and smoothed the fine lines around their eyes, adding, “The formula is lightweight and absorbs nicely, leaving my under eyes plump with hydration and moisturized.” asserted
formula → write → hydration
Why Trust Page Six Style Shopping This article was written by Erica Radol, Page Six Commerce Reporter. asserted
article → trust → Radol
From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. asserted
Erica → identify → products
Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst. asserted
she → join → Weekly
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