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Menopause supplements costing more than £400 a year ‘no better than cheap multivitamin’

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Cite

Health, A. B., & correspondent, s. a. (2026, September 30). Menopause supplements costing more than £400 a year ‘no better than cheap multivitamin’. The Guardian. https://www.theguardian.com/society/2026/sep/30/menopause-supplements-no-better-than-multivitamin-which

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Guardian · collected 2026-09-30 · by Anna Bawden Health, social affairs correspondent

Quick Summary

Consumer watchdog Which? analyzed popular menopause supplements costing over £400 annually and found them no more effective than a standard multivitamin that costs about £22 per year. The analysis by Which? revealed that many of these supplements lack crucial nutrients in adequate amounts despite their high prices, while failing to address key health concerns during menopause such as bone loss.
Written by AI on 2026-09-30, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Which?, a consumer watchdog, found that menopause supplements costing up to £400 annually offer no better benefits than a standard multivitamin priced at 6p per dose. The organization reviewed 26 products from retailers such as Boots, Holland & Barrett, and Amazon, discovering that these supplements often contain key nutrients like calcium and vitamin D in insufficient quantities or omit them entirely. This investigation reveals that many supplements marketed to women experiencing menopause are overpriced and ineffective, suggesting that purchasing a high-quality multivitamin plus targeted supplements could be both cheaper and more effective. The global market for menopause supplements is expected to exceed £18.4 million by 2030, raising concerns about the lack of regulatory oversight in this industry.

Written for “Menopause SupplementsExposedWasteMoney” on 2026-11-02, grounded in this article and the 2 other(s) covering the same event.

Story

📰 Menopause SupplementsExposedWasteMoney
Health · 3 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 15% of its claims. Each row says how that neighbour differs.
Daily Mail
⚖️ Leans left Hedges 5 of 19 claims Outlet record 69/100
Evening Standard
Hedges 5 of 13 claims Outlet record 64/100
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
20
sentences that state something as happening or true
Uncertain
15%
3 of 20 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
3
Health
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-30 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 2850 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Anna Bawden Health
6 article(s) here · 1 carrying a prediction
🔮 About 4 million children are in “serious distress”, and if current trends continue that could reach 4.5 million by 2030, the report says.
🔮 Mark Lawler, professor of digital health and the chair in translational cancer genomics at Queen’s University Belfast, called the problem “a ticking timebomb that we need to diffuse as quickly as possible, otherwise the numbers will undoubtedly continue to grow”.
🔮 In a legal letter to West Yorkshire NHS integrated care board (ICB), seen by the Guardian, the charity alleges that the decision to force patients to wait at least two years for such assessments was unlawful and says it will seek a judicial review if the board fails to reverse the policy. West Yorkshire ICB introduced the two-year minimum wait this year, affecting thousands of people with possible ADHD or autism in Leeds, Bradford, Kirklees, Calderdale and Wakefield. West Yorkshire is not the only ICB to ration access to assessment for neurodiversity.
🔮 The global menopause supplement market is valued at nearly $17bn and is expected to reach $25bn by 2030, as women look for ways to manage a variety of symptoms associated with menopause such as hot flushes, poor sleep and mood swings.
🔮 The findings come before the government’s independent review of mental health, autism and ADHD, which is expected to be published this week and recommend a more holistic approach to supporting patients with these conditions.
🔮 The comments came before a government review due next week, which is expected to say that patients with ADHD symptoms should not automatically be formally diagnosed, but should be “triaged” and offered support without the need for a formal diagnosis.
Also by Anna Bawden Health
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 6 articles by Anna Bawden Health →
social affairs correspondent
5 article(s) here · 1 carrying a prediction
🔮 About 4 million children are in “serious distress”, and if current trends continue that could reach 4.5 million by 2030, the report says.
🔮 Mark Lawler, professor of digital health and the chair in translational cancer genomics at Queen’s University Belfast, called the problem “a ticking timebomb that we need to diffuse as quickly as possible, otherwise the numbers will undoubtedly continue to grow”.
🔮 In a legal letter to West Yorkshire NHS integrated care board (ICB), seen by the Guardian, the charity alleges that the decision to force patients to wait at least two years for such assessments was unlawful and says it will seek a judicial review if the board fails to reverse the policy. West Yorkshire ICB introduced the two-year minimum wait this year, affecting thousands of people with possible ADHD or autism in Leeds, Bradford, Kirklees, Calderdale and Wakefield. West Yorkshire is not the only ICB to ration access to assessment for neurodiversity.
🔮 The global menopause supplement market is valued at nearly $17bn and is expected to reach $25bn by 2030, as women look for ways to manage a variety of symptoms associated with menopause such as hot flushes, poor sleep and mood swings.
🔮 The findings come before the government’s independent review of mental health, autism and ADHD, which is expected to be published this week and recommend a more holistic approach to supporting patients with these conditions.
Also by social affairs correspondent
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Asda Boots Holland & Barrett Which Which?

Subjects

Which ORG · 6× Asda ORG · 2× Amazon ORG · 1× Boots ORG · 1× Holland & Barrett ORG · 1× NHS ORG · 1× Shefalee Loth PERSON · 1× Vitabiotics ORG · 1× Which? ORG · 1× Wild Nutrition’s ORG · 1×

Narrative

Nutritionists from Which? examined the active ingredients in 26 popular supplements sold by retailers such as Holland & Barrett, Boots and Amazon and found that a high-quality multivitamin alongside targeted supplements where needed was often cheaper and potentially more effective than a so-called all-in-one menopause blend.
framing: assertive · carried by 1 article(s) · first seen 2026-09-30
🔮 The global menopause supplement market is valued at nearly $17bn and is expected to reach $25bn by 2030, as women look for ways to manage a variety of symptoms associated with menopause such as hot flushes, poor sleep and mood swings.

Claims (20 extracted, 3 hedged)

Menopause supplements costing more than £400 a year are no better than a £22-a-year multivitamin, according to analysis by the consumer watchdog Which?. uncertain
supplements → cost → watchdog
Which? found that many popular supplements that are aimed at women over 45 going through menopause or perimenopause lack meaningful quantities of key nutrients, yet cost 20 times more than standard multivitamins. asserted
that → find → multivitamins
The global menopause supplement market is valued at nearly $17bn and is expected to reach $25bn by 2030, as women look for ways to manage a variety of symptoms associated with menopause such as hot flushes, poor sleep and mood swings. asserted
women → value → flushes
But research by Which? found that none of the supplements it studied contained the correct nutrients in the right doses to support their use for menopause. asserted
it → find → menopause
Shefalee Loth, a public health nutritionist at Which? who co-led the research, asserted
who → co → research
said: “Which? is concerned that the supplements industry has become a wild west and regulators are not doing enough to get a grip on dubious marketing and unchecked quasi-medical claims from firms apparently seeking to cash in on people’s health anxiety and insecurities. uncertain
regulators → say → anxiety
Calcium and vitamin D are the most important nutrients during perimenopause and menopause as they support bone health as oestrogen levels decline. asserted
levels → support → health
Maintaining good levels of iron, magnesium and other vitamins and minerals can also help with symptoms. asserted
Maintaining → maintain → symptoms
Nutritionists from Which? examined the active ingredients in 26 popular supplements sold by retailers such as Holland & Barrett, Boots and Amazon and found that a high-quality multivitamin alongside targeted supplements where needed was often cheaper and potentially more effective than a so-called all-in-one menopause blend. asserted
multivitamin → examine → blend
It found that Asda’s A-Z Multivitamins & Minerals, costing 6p a day (£22 a year), contained all essential vitamins plus 200mg of calcium and 100mg of magnesium. asserted
Multivitamins → find → magnesium
In contrast, the most expensive supplement, Love Mushrooms’ Empower, cost £1.33 a day for a two-tablet dose (£485 a year) yet did not contain menopause-specific nutrients such as magnesium and calcium. asserted
supplement → cost → magnesium
Similarly, Wild Nutrition’s Women’s 45+ Daily Multi Nutrient, costing £1.27 a day (£468 a year), contained just 1.5µg of vitamin D, 60mg of calcium and 30mg of magnesium, significantly under NHS recommended daily amounts, Which? found. asserted
? → cost → amounts
The watchdog also found that many menopause supplements’ key nutrients were in doses too low to be beneficial, or they omitted important vitamins and minerals altogether. asserted
they → find → vitamins
The highest-scoring menopause supplement analysed, Vitabiotics’ Menopace Max, cost 93p a day (£340 a year) – more than 15 times the price of Asda’s 6p multivitamin. asserted
supplement → score → multivitamin
The findings follow research by UCL into 201 supplements sold in the UK that found less than half of products contained vitamin D and calcium and the majority of ingredients were not specifically recommended by major menopause societies. asserted
majority → follow → societies
Responding to Which?’s research, Dr Xand van Tulleken, an honorary associate professor at the UCL Institute for Global Health, said: “Every year our annual spending on menopause supplements is hundreds of times more than our spending on menopause research. asserted
spending → respond → research
There is no persuasive evidence that menopause supplements have a significant effect on women’s symptoms, some of them are dangerous, and the pricing and marketing is exploitative and confusing. asserted
pricing → be → them
They are a massive rip-off for consumers who desperately want to be well.” asserted
who → want → consumers
Martin Last, the director general of the Health Food Manufacturers’ Association, said: “We encourage industry manufacturers to formulate and recommend supplements as required by the many food regulations that apply to food supplements. asserted
that → say → supplements
Many life stages, including the menopause, may create increased nutritional demands on an individual and these may be met by supplementation as an addition to a healthy diet.” uncertain
these → include → diet
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