Arkansas governor and former Donald Trump official Sarah Huckabee Sanders is facing backlash over a new advert depicting a young white man as the face of welfare.
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Sanders → face → welfare
Sanders, who is running for reelection, released the video this week to unveil a new welfare-to-work requirement policy.
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who → run → policy
The commercial depicts a young white man named Brad who spends his days on the couch playing video games.
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who → depict → games
Brad has turned relaxing into a full-time profession,' Sanders said in the advertisement.
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Sanders → turn → advertisement
You actually work hard.
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You → work → ?
You pay taxes to cover welfare for guys like Brad who just choose not to work.
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who → pay → Brad
The governor continued: 'That’s why I launched a welfare-to-work requirement.
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I → continue → requirement
Now, more Arkansans are working than ever before.
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Arkansans → work → ?
The clip ends with the man dressed in a suit, heading to work.
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man → end → work
The welfare-to-work policy would require young, able-bodied recipients of public assistance to work, go to school or volunteer in order to receive their benefits.
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policy → require → benefits
However, the advertisement quickly drew criticism from fellow MAGA supporters who claimed the video was 'anti-white.'
Arkansas Governor Sarah Huckabee Sanders is facing backlash over a new ad depicting a young white man as the face of welfare
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Sanders → draw → welfare
The commercial depicts a young white man named Brad who spends his days on the couch playing video games
'
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who → depict → games
This anti-white ad should be taken down, the comms team fired, and the Governor’s Office issue an apology,' Jack Posobiec, conservative political activist and Charlie Kirk's close friend, wrote on X.
'
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Posobiec → take → X.
We are 35 days out from an election and they are attacking young white men.'
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they → attack → men
'White males are the Republican Party's voting base, and yet they are the group the Republican Party s**ts on at every possible opportunity,' Daily Wire's Matt Walsh added.
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Walsh → s**t → opportunity
'These idiotic cowards don't even have the guts to criticize groups that will never vote for them anyway.
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that → have → them
They just never learn.'
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They → learn → ?
Another person wrote: 'This is how Republicans see white men.
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Republicans → write → men
'The choice of a white male gamer to be the new "welfare queen" is an amazing sign of the progress we've made in this country,' wrote a fourth.
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fourth → make → country
According to Sanders' campaign website, the video is the seventh television ad of her 2026 General Election campaign and is part of a six-figure ad campaign that will air statewide on television and digital platforms.
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that → accord → television
Sanders, who previously served as Trump's press secretary, defended the ad in a follow-up post on X, writing: 'Some critics online don't like my welfare work requirement ad.
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critics → serve → ad
Next thing you know they’ll say I should have used cookies instead of cheese balls.
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I → know → balls
'If you are able-bodied, you should not collect welfare simply because you choose not to work.
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you → collect → welfare
In Arkansas, the Department of Human Services offers assistance for food, unemployment programs and health insurance to low-income residents.
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Department → offer → residents
Data reviewed by The New York Times from the Arkansas Department of Human Services revealed that most people enrolled in the state's Medicaid expansion are white.
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people → review → expansion
In August, the data showed that over 60 percent of the roughly 218,000 Medicaid expansion enrollees in the state reported being white.
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percent → show → state
Only 18 percent reported being black, and 16 percent did not report their ethnicity.
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percent → report → ethnicity
Over three-quarters listed their ages as 18 to 49, and 54 percent are women.
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percent → list → 49
The Daily Mail contacted Sanders' campaign for comment.
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Mail → contact → comment