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Americans are paying millions for a batch of pro-Trump ads | Margaret Sullivan

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Sullivan, M. (2026, October 1). Americans are paying millions for a batch of pro-Trump ads | Margaret Sullivan. The Guardian. https://www.theguardian.com/commentisfree/2026/oct/01/taxpayer-funded-pro-trump-ads

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The Guardian · collected 2026-10-01 · by Margaret Sullivan

Quick Summary

The US government is spending millions of taxpayer dollars on TV ads that promote former President Donald Trump's image and warn against communism, which critics argue are politically biased. Democratic senators Patty Murray and Chris Murphy have called this use of funds "shockingly corrupt." The ads feature Trump praising himself while criticizing the media and political opponents, raising concerns about their legality and ethics since they closely resemble propaganda rather than public service announcements. Despite criticism from Democrats and some Republicans, there is little movement towards addressing these expenditures due to Republican control in Congress and reluctance by agencies like the FCC to investigate.
Written by AI on 2026-10-01, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In mid-October 2018, the Trump administration began airing a series of ads on major networks like Fox News and CBS that praised President Trump's achievements. These ads were funded by taxpayer money and included phrases such as "Paid for by the U.S. Government." The first ad aired on Fox News, denouncing communism while highlighting domestic manufacturing, tax cuts, and law enforcement support.

The ad featured images of Trump at various events with patriotic music in the background and text stating, “America will never be a communist country.” It drew criticism from Democrats like Rep. Jamie Raskin (D-MD), who accused it of violating federal rules against using government funds for political campaigns. Raskin said such use could constitute "felony criminal theft" and violate the Hatch Act.

By October 19, AdImpact reported that spending on these ads had increased from $14,000 to $430,000 over three days, running in markets across the country. The White House defended the ad as a "public service announcement," arguing it was educational and patriotic rather than political.

Critics argue that with midterm elections approaching, these ads blur the line between government messaging and campaign propaganda, raising concerns about ethical violations and misuse of taxpayer dollars.

Written for “Taxpayer Funded Pro-Trump Ads” on 2026-10-31, grounded in this article and the 43 other(s) covering the same event.

Story

📰 Taxpayer Funded Pro-Trump Ads
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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
37
sentences that state something as happening or true
Uncertain
19%
7 of 37 hedged ("reportedly", "may", "according to")
Leaning
Leans strongly left
of the writing, not the subject · beta estimate
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
44
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-01 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 1850 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Margaret Sullivan
4 article(s) here · 1 carrying a prediction
🔮 That move was met with a strong show of solidarity by several media outlets, who decided not to fill the Politico spot. And the White House was defiantly delusional, claiming that Trump will “continue to grant an unprecedented level of access to the press”.
🔮 They try to scare people into thinking that the US could become a communist country.
🔮 You would have had to wait until 11.30pm for that 45-second report, Stelter wrote, even as it was a leading story in many other places.
Also by Margaret Sullivan
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Congress Democratic FCC Republican the Department of Homeland Security

Subjects

Trump PERSON · 8× Congress ORG · 4× FCC ORG · 2× Republican NORP · 2× the White House ORG · 2× Chris Murphy PERSON · 1× Democratic NORP · 1× Donald Trump PERSON · 1× Patty Murray PERSON · 1× the Department of Homeland Security ORG · 1×

Narrative

Another ad, reported Robert Tait of the Guardian, shows images of Mount Rushmore and has Trump bragging: “The United States of America is the most successful, most accomplished, most exceptional nation ever to exist in human history.”
framing: assertive · carried by 1 article(s) · first seen 2026-10-01
🔮 They try to scare people into thinking that the US could become a communist country.

Claims (37 extracted, 7 hedged)

The US government is spending millions of taxpayer dollars to get a blatantly partisan message in front of voters as the midterm elections loom. asserted
elections → spend → voters
They feature Donald Trump as a hero. asserted
They → feature → hero
They try to scare people into thinking that the US could become a communist country. uncertain
US → try → people
They take shots at the news media and at vaguely described political enemies. asserted
They → take → enemies
Two Democratic senators, Patty Murray and Chris Murphy, on Tuesday aptly called them “a shockingly corrupt use of taxpayer dollars”. asserted
senators → call → dollars
Their funding, through the Department of Homeland Security, may be illegal, according to experts, and is certainly unethical. uncertain
funding → accord → experts
They lack any hint of the public service message that the White House claims. uncertain
House → lack → that
In fact, they closely fit the defining characteristics of propaganda, as described by the government accounting office, including “self-aggrandizement” or “puffery”. asserted
they → fit → aggrandizement
But the agencies or institutions that could do something about them, including the supposedly independent FCC, are eager to do the president’s bidding. uncertain
that → do → bidding
Carr has shrugged off questions about the ads. asserted
Carr → shrug → ads
They don’t raise any red flags for him; they are quite normal, and nothing that his agency intends to investigate. asserted
agency → raise → that
And with both houses of Congress held by Republican majorities, this startling use of taxpayer money will probably go unpunished – at least for now. asserted
use → hold → money
“The most immediate check on this kind of behavior is supposed to be and needs to be Congress,” said Donald Sherman, who heads Citizens for Responsibility and Ethics (Crew) in Washington. asserted
who → suppose → Washington
However, as he told CNN, Congress “has not asserted itself as the first branch of government with the power of the purse to hold the president accountable”. asserted
president → tell → purse
Some Republican members of Congress have questioned the ads, but there’s no groundswell of bipartisan outrage so far. asserted
members → question → outrage
The Trump administration is responding to the criticism with its usual defiance, even planning to double down in the next few weeks. asserted
administration → respond → weeks
“This is just the beginning,” one administration official told Axios. asserted
official → tell → Axios
The argument that these are not political ads is contradicted by an undeniable reality: one of them is a straight-up rerun of a Trump campaign commercial from before the 2024 presidential election. asserted
one → contradict → election
It differs, though, with the addition of an Orwellian coda, “paid for by the US government”. asserted
It → differ → government
With its weirdly menacing tone, it shows black-and-white images of Trump walking as he promises to “throw off the sick political class that hates our country” and pledges to “rout out the fake news media”. asserted
that → show → media
Another ad shows images of Trump at public events with a voiceover insisting that “America will never be a communist country,” while the song Love Me plays in the background. asserted
song → show → background
(The R&B artist JMSN has said he didn’t authorize this use of his song and has made asserted
he → say → song
Another ad, reported Robert Tait of the Guardian, shows images of Mount Rushmore and has Trump bragging: “The United States of America is the most successful, most accomplished, most exceptional nation ever to exist in human history.” asserted
States → report → history
The White House described that “love me” ad as “educational and unapologetically patriotic”. asserted
House → describe → ad
And, in a statement, it termed the various ads as “public service announcements”. asserted
it → term → announcements
They are playing to a big-tent crowd that Trump apparently thinks (or hopes) is persuadable. asserted
Trump → play → crowd
They’ve aired everywhere from pro-football games to Saturday Night Live. asserted
They → air → Live
The Wall Street Journal reported that the ads, by last weekend, had aired more than 90 times across various networks – and political leanings – including Fox, Newsmax, MS Now and CBS. asserted
ads → report → Fox
As corrupt as they appear to be, the ads do make a twisted kind of Trumpian sense. asserted
ads → appear → sense
They are probably illegal and have garnered plenty of legitimate criticism. asserted
They → garner → criticism
But what’s missing is accountability with actual teeth. asserted
missing → miss → teeth
As usual, he’s getting away with it. asserted
he → get → it
But the midterm elections could change that. uncertain
elections → change → that
With Trump’s approval ratings low and voters unhappy with misguided Iran war and soaring costs, Democrats could seize a majority in one or both houses of Congress. uncertain
Democrats → soar → Congress
That might mean some restraints on Trump’s never-ending cascade of malfeasance. uncertain
That → mean → malfeasance
It’s no wonder he’s pulling out all the stops to make that nightmare go away. asserted
nightmare → ’ → stops
- Margaret Sullivan is a Guardian US columnist writing on media, politics and culture asserted
Sullivan → write → media
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