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Michael Jordan's 1998 NBA finals jersey sells for more than £9m

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Cite

Collins, B. (2026, October 1). Michael Jordan's 1998 NBA finals jersey sells for more than £9m. BBC News. https://www.bbc.co.uk/sport/basketball/articles/cx5yly6p2nyvo?at_medium=RSS&at_campaign=rss

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

BBC News · collected 2026-10-01 · by Ben Collins

Quick Summary

A Michael Jordan jersey from his final season with the Chicago Bulls has been sold for £9.3 million ($12.3 million), breaking records as the most expensive piece of game-worn Jordan memorabilia. Worn during Game Three of the 1998 NBA Finals, where Jordan secured his sixth and final championship, this sale surpasses the previous record set by a jersey from Game One of the same series at £7.6 million ($10.1 million). The auction was held by Joopiter, Pharrell Williams' digital platform, which estimated the price range to be between £7.5 million to £11.3 million ($10-15m).
Written by AI on 2026-10-01, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

A Michael Jordan jersey from his final season with the Chicago Bulls sold for $12.3m (£9.3m), setting a new record for game-worn Jordan memorabilia. The jersey was worn during Game Three of the 1998 NBA Finals when Jordan led the Bulls to their sixth and final championship. Entrepreneur Ryan Gough put the jersey up for sale at Joopiter, Pharrell Williams' digital auction house, which had estimated its value at $10-15m (£7.5-£11.3m). The previous record was set by Jordan's Game One 1998 Finals jersey, sold for $10.1m (£7.6m).

Written for “Michael Jordan Jersey Sale” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Michael Jordan Jersey Sale
Sports · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
9
sentences that state something as happening or true
Uncertain
0%
0 of 9 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
68/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-01 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 4852 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Ben Collins
17 article(s) here · 1 carrying a prediction
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🔮 The Jaguars face the Houston Texans in two weeks and Dave, another former season-ticket holder, will travel from Chorley.
🔮 The game three jersey was put up for sale by entrepreneur Ryan Gough and sold at Joopiter, Pharrell Williams' digital auction house, which gave it an estimated price of $10-15m (£7.5-£11.3m).
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Also by Ben Collins
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 17 articles by Ben Collins →

Topics

Bulls Finals Joopiter NBA Finals the Chicago Bulls

Subjects

Jordan GPE · 4× Joopiter ORG · 2× Babe Ruth PERSON · 1× Bulls ORG · 1× Ferrari ORG · 1× Michael Jordan PERSON · 1× Michael Jordan's PERSON · 1× Pharrell Williams' PERSON · 1× Ryan Gough PERSON · 1× the Chicago Bulls ORG · 1×

Narrative

- Published A Michael Jordan jersey from his 'Last Dance' season has sold for $12.3m (£9.3m), a record for a piece of game-worn Jordan memorabilia. He wore the jersey in game three of the 1998 NBA Finals, his last season with the Chicago Bulls.
framing: assertive · carried by 1 article(s) · first seen 2026-10-01
🔮 The game three jersey was put up for sale by entrepreneur Ryan Gough and sold at Joopiter, Pharrell Williams' digital auction house, which gave it an estimated price of $10-15m (£7.5-£11.3m).
2026-10-01 · BBC News
Michael Jordan's 1998 NBA finals jersey sells for more than £9m · assertive framing

Claims (9 extracted, 0 hedged)

- Published A Michael Jordan jersey from his 'Last Dance' season has sold for $12.3m (£9.3m), a record for a piece of game-worn Jordan memorabilia. He wore the jersey in game three of the 1998 NBA Finals, his last season with the Chicago Bulls. asserted
He → publish → Bulls
Jordan helped the Bulls win the series 4-2 for his sixth and final NBA Championship. asserted
Bulls → help → Championship
He was named the Finals' Most Valuable Player in all six. asserted
He → name → six
The game three jersey was put up for sale by entrepreneur Ryan Gough and sold at Joopiter, Pharrell Williams' digital auction house, which gave it an estimated price of $10-15m (£7.5-£11.3m). asserted
which → put → 15
Jordan's 1997 Ferrari 550 Maranello was sold for $2.7m (£2m), four times the auction record for that model. asserted
Maranello → sell → model
"Few objects in the history of sport embody greatness as completely as Michael Jordan's game three jersey from the 1998 NBA Finals," Joopiter said in the auction posting. asserted
Joopiter → embody → posting
"Worn during the Last Dance... it marks the culmination of an era that transformed basketball into a global cultural phenomenon. " asserted
that → wear → phenomenon
Today it stands among the most important game-worn sports artifacts ever to come to market. asserted
it → stand → market
The record price for a piece of game-worn sports memorabilia is the jersey worn by baseball legend Babe Ruth when he "called the shot" during the 1932 World Series, which was sold for $24.1m (£18.2m) in 2024. asserted
which → wear → 2024
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