Texas BBQ joint removes staple menu item as beef prices soar
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prices → remove → item
A Texas barbecue restaurant in the small town of Sinton, about a 30-minute drive from Corpus Christi, recently made the decision to remove brisket from its standard menu.
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restaurant → make → menu
The choice wasn’t made overnight, Andrew Soto, the owner and operator of Butter’s BBQ, told Fox News Digital.
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Soto → make → Digital
“We’ve been dealing with the price hikes, specifically in beef and briskets, for the better part of, I would say, five years,” Soto said.
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Soto → deal → years
But over the last eight months to a year, beef prices climbed rapidly, and it eventually became too much to keep up with, he said.
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he → climb → year
When the restaurant tried adjusting prices and cooking less brisket, its foot traffic and sales took a hit.
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traffic → try → hit
“I guess the straw that broke the camel’s back was last week.
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that → guess → back
I was talking to one of my food reps, and he informed me that brisket had once again gone up in price,” Soto said, noting that the price had increased by almost $1 per pound.
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price → talk → pound
That might not sound like a lot, he acknowledged, but it adds up when buying hundreds of pounds of beef at once.
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it → sound → beef
And in a small town, it’s hard to anticipate how much people will buy.
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people → ’ → much
According to the USDA’s Economic Research Service, beef and veal prices were 5.9% higher in August 2026 than in August 2025.
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prices → accord → August
In total, prices are expected to increase 9.4% in 2026, with a forecast interval of 7.4% to 11.6%.
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prices → expect → 11.6
Fox News Digital reached out to the National Cattlemen’s Beef Association for comment.
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Digital → reach → comment
It became too much of a “gamble,” Soto said, to pay the steep prices for brisket and not be sure if the quantity he purchased would sell.
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he → become → brisket
“It was a hard one, but I made the decision to pull our brisket from the menu completely,” Soto said.
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Soto → make → menu
The restaurant is currently experimenting with alternatives like beef cheek as a brisket alternative, but overall, pork is the priority, and Butter’s BBQ is trying to encourage guests to reach for ribs and sausage.
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BBQ → experiment → ribs
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Report → start → news
Soto clarified that the restaurant would still sell brisket, but not in the way or quantity it had been.
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it → clarify → way
“We’re going to implement an online pre-order system where you’ll be able to order it in advance, pay for it in advance,” he said.
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he → go → advance
Guests who really want brisket can still get their fix from Butter’s, but it will not be part of the everyday menu.
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it → want → menu
“We’re in Texas.
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We → ’re → Texas
It’s a big deal,” Soto said about brisket’s popularity in the Lone Star State.
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Soto → ’ → State
A Facebook post in which Butter’s BBQ shared the news about the menu change to its community said: “We apologize tremendously, we’ve done all we can to combat the constant price hikes, but we can no longer sustain our current business model with brisket eating up over 70% of our total grocery costs.”
Some people were shocked, commenting that brisket was an essential at any Texas barbecue joint.
“In my opinion, not selling brisket will hurt your business,” one Facebook commenter wrote.
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commenter → share → business
“Best move is to raise your prices to match the rising cost of beef.
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move → raise → beef
If your brisket is good then people will pay whatever price you set.”
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you → pay → price
Another agreed, saying: “Just raise your prices, I’ve seen brisket sandwiches go from $10 to $12 up to $20.”
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sandwiches → agree → 20
Other commenters were more understanding, with one commenter saying: “Bring on the pork!!!”
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commenter → say → pork
Another offered a suggestion: “I’d love to see some smoked pork steaks.
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I → offer → steaks
That could be an affordable alternative to add to the menu.”
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That → add → menu
Soto wants people to remember that the decision was not personal.
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decision → want → ?
“We’re just trying to protect our business and our livelihood,” he said.
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he → try → business
We still have some really good barbecue, despite not having the brisket on our menu.”
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We → have → menu
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